Social Marketing and COVID-19 in Greece: What ``Millennials'' Think!

Social marketing has been developed to create a change in people’s attitudes toward the achievement of public health and social welfare. Social marketing techniques are used for health promotion, prevention of injuries, environmental protection, and social awareness. This study aims to explore the attitudes of Greek citizens toward the impact of social marketing techniques on their awareness of public health in general and their fight against COVID-19 in particular. A primary survey was conducted in May–June 2021 to a random sample of Greek citizens. Principal component analysis (PCA) was conducted to identify the main attitudes of Greek millennials toward the impact of social marketing on people’s awareness regarding public health in general and the fight against COVID-19 in particular. Therefore, two main attitudes were derived from PCA: (a) social marketing contributed significantly into public awareness regarding public health issues and COVID-19 fight, and (b) some social marketing techniques had a negative impact on the use of vaccines as a protection measure toward COVID-19. Cluster analysis was performed to classify those citizens into groups according to their attitudes toward the use of social marketing in public health and COVID-19 issues. It identified three groups of citizens: (a) those who believe that social marketing has a significant impact on people’s awareness regarding public health and protection against COVID-19, (b) those who are uninterested, and (c) those who believe that social marketing contributes to the dissemination of negative information regarding vaccination against COVID19. Nonparametric tests, including the Chi-square and Friedman nonparametric tests were performed to develop the profile of those citizens. Keywords: social marketing, millennials, COVID-1

The Impact Of Mobile Commerce In Kavala

The mobile commerce, as an integral and often dominant part of a broader technological, economic and social system, is closely linked to environmental conditions that affect; this affects their decisions and strategy implemented. Undoubtedly, in the current era, the competition is increased and dominant in the market, pushing their bodies and citizens to abandon traditional and time-consuming methods of business functions, practices and yet purchases. The purpose of this study, it is the presentation and the penetration of mobile commerce to the citizens of Kavala. In particular, how they use their mobile devices in making purchases. The survey conducted in 2015 on a random sample of 220 people with criterion that the respondents have a mobile equipment. It was studied the use of wireless technologies in conjunction with the recognition and use of electronic commerce by both consumers and business world. The questionnaire has 47 questions concerning the population distribution, the advanced technology of their mobile devices, the interest for products and services provided by m-commerce and the security they feel. Finally, the respondents were asked for the purchases made by their mobile equipments and whether they were satisfied. For the measurement of the research factors which appear in the conducted study, the method of multiple determinants variables were used. The data analysis was carried out with the use of the statistical program SPSS Statistics 19.0.The conclusions of the survey is that despite the cost of use, the connection speeds, and security and misuse of personal data problems, the mobile commerce is in constant development due to the critical mass of the users who immediately and practically use their mobile devices. Keywords: M-commerce, Impact, Kavala, questionnair

Labor Digitalization in Europe

CC BY-NC-ND 4.0The purpose of this research is the study of the effects of digital transforma- tion on employment and their possible correlation with the labor deficit. The labor deficit in European countries, and especially those of the European Union, is studied. Secondary data regarding Information and Communications Technology (ICT) specialist skills, the employment rate, and the Digital Economy and Society Index (DESI) are collected and analyzed. Data analysis reveals that, on one hand, the labor deficit is undeniable; however, the greatest deficit relates to the lack of digital competences. On the other hand, with rapid technological advancements and the introduction of Artificial Intelligence to the production process, a new environment will be formulated both at the economic and social level. This study is based on the secondary data of specific indexes; in future research, an empirical study will be conducted in European countries to study labor digitalization in depth, especially in the post-COVID-19 era, as this pandemic has increased digitalization in all countries. The adoption of new legislative and prescriptive frameworks is necessary to address the labor deficit. It is necessary to take measures both at the European and national level, as well as to effectively utilize programs and initiatives that will protect the preexisting workforce and will establish the ground for new employees. This can be activated mainly through training, either in the form of new education (reskilling) or re-education (upskilling). The originality of this research is based on the fact that it explores the impact of ICT Skills on employment and the dependence between ICT Skills and DESI. Its value is in revealing the structural problems of the labor market in Europe and the cross-country comparison of how digitalization can help to solve the labor deficit problem in European countries

Labour Digitalization in Europe

Purpose – the purpose of this research is the study of the effects of digital transformation on employment and the possible correlation to the labour deficit; the labour deficit of the European countries and especially those of the European Union is studied

The Impact of Mobile Commerce in Kavala

The mobile commerce, as an integral and often dominant part of a broader technological, economic and social system, is closely linked to environmental conditions that affect; this affects their decisions and strategy implemented. Undoubtedly, in the current era, the competition is increased and dominant in the market, pushing their bodies and citizens to abandon traditional and time-consuming methods of business functions, practices and yet purchases. The purpose of this study, it is the presentation and the penetration of mobile commerce to the citizens of Kavala. In particular, how they use their mobile devices in making purchases. The survey conducted in 2015 on a random sample of 220 people with criterion that the respondents have a mobile equipment. It was studied the use of wireless technologies in conjunction with the recognition and use of electronic commerce by both consumers and business world. The questionnaire has 47 questions concerning the population distribution, the advanced technology of their mobile devices, the interest for products and services provided by m-commerce and the security they feel. Finally, the respondents were asked for the purchases made by their mobile equipments and whether they were satisfied. For the measurement of the research factors which appear in the conducted study, the method of multiple determinants variables were used. The data analysis was carried out with the use of the statistical program SPSS Statistics 19.0.The conclusions of the survey is that despite the cost of use, the connection speeds, and security and misuse of personal data problems, the mobile commerce is in constant development due to the critical mass of the users who immediately and practically use their mobile devices. Keywords: M-commerce, Impact, Kavala, questionnair