Validation of Attributional Complexity Scale in Iranian Context and an Investigation into the Effect of Knowing Another Language on Social Perception Validation of Attributional Complexity Scale in Iranian Context and an Investigation into the Effect of K

Abstract: The present study attempted to validate Attributional Complexity Scale (ACS) in Iranian context. Fletcher et al. (1986

Experimental Assessment of Two Corrival Theories about Choosing Spouse in Iran

Each society and culture, according to its condition and requirements, makes special circumscriptions, criterions and norms in choosing a spouse. In every culture one may have several alternatives of his/her own opposite sex as a spouse, but spouse choosing is never accidental. In every culture, besides the circumscriptions which is due to the personal values and desires, there are some circumscriptions which are imposed by the society. Till some decades ago, the family organization was responsible for spouse choosing in Iran, but today each person's role has become more important; although cultural and social conditions have some effect on it. Therefore, nowadays spouse choosing is analyzed as an important social action and many theories have been provided for understanding the patterns of the spouse choosing. In this study and in a theoretical level, two important theories (similar spouses and different spouses) are presented as two corrival theories and then according to similarities of these theories, the indicators of the study are made. After that, by using the survey research method throughout the country and the statistical population of five thousand people, we experimentally assess the indicators of the study and these two theories of the spouse choosing.            Results show the domination of the similar spouses' theory in Iran. They also show that approximately 90% of people in the external traits, 89% in the psycho-emotional traits, 93% in the personal traits, 68% in the social level characteristics and 88% in the religious beliefs, follow the patterns of the similar spouses' theory.The analytical results also conclusively show that different groups in Iran choose persons who have more similarity with them in the external, psycho-emotional and personal traits as well as the social level and religious characteristics. Although it should be noted that among men and women, the strangeness and weakness of these patterns are different

Consumer responses to sustainable product branding strategies : a literature review and future research agenda

Purpose – This literature review aims to synthesise the research on various sustainable product branding activities and their impact on consumer responses to sustainable products and brands. Design/methodology/approach – This literature review is semi-systematic and can be classified as a domain-based review. The search strategy was systematic and well-defined. Findings – The authors identified four themes: building brand equity, brand communication, product development and third-party labels and ratings, within the sustainable product branding activities that influence consumers’responses to sustainable products and brands. The study’s findings revealed diverse, and not always favourable, types of behavioural and attitudinal responses from consumers. As for the positive consumer responses, the authors found positive attitudes towards brands, willingness to pay a premium price and positive word-of-mouth intentions. As for the negative consumer responses, the authors found perceived greenwashing, negative brand evaluations and resistance to sustainable products with unfamiliar third-party labels. Several future research propositions and implications for research and practice are discussed. Originality/value –Despite the large number of studies that look at sustainable branding strategies, there is a gap in terms of synthesising the knowledge on consumer responses to sustainable product branding strategies. This paper intends to fill this gap

Prevalence of metabolic syndrome and its association with oral health: First results from the Kurdish cohort study

Abstract Aims Investigate the association between oral and dental health (ODH) and metabolic syndrome (MetS) in adults aged 35–70 years. Methods The study utilized data from the enrollment phase of Dehgolan prospective cohort study in the west of Iran. A cross‐sectional assessment was conducted on a total of 3996 participants, involving a comprehensive oral examination and the assessment of their oral hygiene behavior (ODH). MetS was defined according to the updated National Cholesterol Education Program Adult Treatment Panel III. Logistic regression used to calculate odds ratios (ORs) and 95% confidence intervals (CIs), adjusting for sociodemographic characteristics. Results MetS was more prevalent among those who not daily brushing and flossing. Participants with missing teeth (MT) show higher prevalent of MetS. Being female, lower age, illiteracy, family history of diabetes, low physical activity, and salt at table were independently associated with increase odds of MetS (p < 0.05). Odds of MetS were significantly decreased with use flossing (OR = 0.75; CI = 0.60–0.93), decayed (OR = 0.83; CI = 0.72–0.97), filled (OR = 0.84; CI = 0.71–0.99), and increased with MT (OR = 1.45; CI = 1.16–1.81) as long as adjusted for ODH factors. When other potential confounder such as sociodemographic, personal and nutritional habits were adjusted, daily flossing was the only factor that still statistically decreased (OR = 0.79; CI = 0.62–0.99) the odds of MetS. Conclusion Daily flossing was the only factor that independently associated with MetS. Relationship of other ODH factors with Mets were confounded by sociodemographic characteristics of the participants

Statistical medium optimization and biodegradative capacity of Ralstonia eutropha toward p-nitrophenol

The effect of p-nitrophenol (PNP) concentration with or without glucose and yeast extract on the growth and biodegradative capacity of Ralstonia eutropha was examined. The chemical constituents of the culture medium were modeled using a response surface methodology. The experimentswere performed according to the central composite design arrangement considering PNP,glucose and yeast extract as the selected variables whose influences on the degradation was evaluated (shaking in reciprocal mode, temperature of 30C, pH 7 and test time of about 9 h). Quadratic polynomial regression equations were used to quantitatively explain variations between and within the models (responses: the biodegradation capacity and the biomass formation). The coefficient of determination was high (Radjusted 2 = 0.9783), indicating the constructed polynomial model for PNP biodegradative capacity explains the variation between the regressors fairly well. A PNP removal efficiency of 74.5% occurred within 9 h (15 mg/L as the initial concentration of PNP with use of yeast extract at 0.5 g/L)