The effectiveness of branding at Telekom Malaysia Berhad (TM) / Nik Mohd Hanis Zakaria

The research study is carried out to analyze and identify the factors that influence the effectiveness of branding at Telekom Malaysia Berhad (TM). Actually, the factors that exactly influence brand effectiveness is analyzed and examined by using four major independent variables; promotion, price, service quality and product. It is crucial to analyze and well understand the accurate factors that influence brand effectiveness so that TM brand can last in customers mind and always be a brand of customer’s choice. Therefore, in gaining the customers responses and views, researcher has distributed 80 questionnaires to 80 respondents that are limited to the TM customers in the area of Pasir Puteh Kelantan only. Based on the result, from the examining and analysis of data, there is moderate relationship between promotion, price, product, service quality and brand effectiveness. Hence, it is well-approved that promotion, price, product and service quality are the factors that influence brand effectiveness for Telekom Malaysia (TM) brand

A social networking-based advertising to enhance customer reach target

A traditional advertising is a method to deliver commercial messages to mass audiences through the newspaper, outdoor billboards, radio, and television. This method is quite expensive for the small and medium company. The new concept of advertising such as social media, website, and application provide an inexpensive way to promote businesses. The proposed idea is to create a new platform for advertising and promotional tools which is called Tagme. This system is developed based on web environment on Windows and Android. Tagme allows marketers to promote their event, business or store and give promotions including vouchers to customers. Tagme also will notify customers instantly with any events or promotions such as free voucher giveaway that will be managed by the marketers themselves. Tagme provides a form of solution for marketers to promote their business efficiently as it provides web analytics and users preferences functions. This will allow marketers to promote their business to specific and focused customers

The Signal Warning Detector (SWAD) for Sustainable Working Environment at Highways

Work environment in highway construction are hazardous due to the particular dynamic and limited workspace availability. Within highway work zones, a variety of encounters involving employees, passing cars, and moving construction equipment exists, creating risky situations that may result in injury or death. Active approaches, such as the deployment of intrusion detection and alert devices in highway employees and the construction and maintenance of transportation infrastructure, can be effective in reducing these unforeseen situations. The study focus on development of the emergency signal system for the safety of highway workers was carried out to prevent accidents or danger from happening in the straight emergency line on the highway by developing a system of hazard detectors using a distance sensor. Therefore, the development of the Signal Warning Detector (SWAD) for the safety of highway workers was carried out to prevent accidents or danger from happening in the straight emergency line on the highway by developing a system of hazard detectors using a distance sensor. The distance sensor sensed the target at a certain distance and transmitted the signal emitted through the siren device and the emergency lamp mounted on the PLUS Malaysia Berhad (PLUS) car, while the signal was also transmitted to the receiver to create a danger signal to alert the worker by vibrating the vibrator motor located at the worker's hand. The study findings show that commercially accessible technologies have the ability to improve employee health in the work zone by providing early signal warning as vibration. This study adds to the knowledge base by offering methods for the collection and application of intruder sensing technologies for active protection in the work zone. The data produced in the result reveals that by performing the study, it was possible to find the best parameter setting for the Danger Signal Detector system. The farthest distance observed was at 14° of angle, 2.2 meter distance from center, and 1.8 meter sensor height

The Signal Warning Detector (SWAD) for Sustainable Working Environment at Highways

Work environment in highway construction are hazardous due to the particular dynamic and limited workspace availability. Within highway work zones, a variety of encounters involving employees, passing cars, and moving construction equipment exists, creating risky situations that may result in injury or death. Active approaches, such as the deployment of intrusion detection and alert devices in highway employees and the construction and maintenance of transportation infrastructure, can be effective in reducing these unforeseen situations. The study focus on development of the emergency signal system for the safety of highway workers was carried out to prevent accidents or danger from happening in the straight emergency line on the highway by developing a system of hazard detectors using a distance sensor. Therefore, the development of the Signal Warning Detector (SWAD) for the safety of highway workers was carried out to prevent accidents or danger from happening in the straight emergency line on the highway by developing a system of hazard detectors using a distance sensor. The distance sensor sensed the target at a certain distance and transmitted the signal emitted through the siren device and the emergency lamp mounted on the PLUS Malaysia Berhad (PLUS) car, while the signal was also transmitted to the receiver to create a danger signal to alert the worker by vibrating the vibrator motor located at the worker's hand. The study findings show that commercially accessible technologies have the ability to improve employee health in the work zone by providing early signal warning as vibration. This study adds to the knowledge base by offering methods for the collection and application of intruder sensing technologies for active protection in the work zone. The data produced in the result reveals that by performing the study, it was possible to find the best parameter setting for the Danger Signal Detector system. The farthest distance observed was at 14° of angle, 2.2 meter distance from center, and 1.8 meter sensor height

Financial Records Management System for Micro Enterprise

Financial records represent a formal records or written reports of financial activities of an entity to quantify financial performance and financial strength. Most of micro enterprises under Centre for Business and Entrepreneurship (CBER) UTHM is currently using manual records bookkeeping system to keep the financial records. This cause time consuming and human errors. Hence, financial records management system for micro enterprises under CBER is developed. This system is able to simplify invoice records and quotation collection. Financial records management system also can eliminate accounting errors and minimizing records keeping redundancy. The system is developed by using software Brackets, Xampp and PHP programming through agile methodology guide. This system is expected to help micro enterprises to keep track and manage financial records efficiently