Mitigating Trendy Cheap Fast Fashion's Negative Impact

Three studies are carried out in an attempt to provide a picture of clothing consumption and knowledge of fast fashion among young consumers, and investigate possibilities for more sustainable choices through analyses of the second-hand clothing market. The first study collects data from different second-hand clothing markets, whether direct from owner or through a second seller. Savings are calculated by scraping original and sale prices on regular markets. Content analyses of second-hand markets show a wide variation in discounts depending upon the type of clothing and channel used to purchase. We find independent resellers offer significant savings on higher quality clothing, but reselling used fast-fashion is not an attractive option due to its initial low price point. The second and third studies assess the attitude, behavior, and knowledge of fast fashion among young consumers and the possibility of education to decrease fast fashion consumption. These studies document the desire for fashionable clothing and expose the limited budget among young consumers. Some respondents spend all their discretionary income on clothing, and many times, purchased items are never worn. There is some indication that educating young consumers about real environmental impacts might shift purchases from quantity to quality, but educating consumers about the harm of fast fashion may be a slow difficult task

The Convenience of Shopping via Voice AI: Introducing AIDM

The purpose of this paper is to propose an updated view of consumer choice based on AI and inherent convenience addiction to smart speakers. Following the MacInnis framework for developing conceptual contributions of summarization, integration, and delineation, we review the current consumer decision-making literature and theory to demonstrate consumers\u27 increasing tendency to outsource decisions to AI. Today\u27s customers value convenience: the less time and effort they spend on a purchase, the better they perceive the transaction. AI is taking convenience to higher levels for consumers as they outsource their decisions to bots and inherent algorithms. This is particularly accurate for low-involvement everyday purchases. Our study\u27s contribution is fourfold. First, we introduce a new model of AI-influenced decision-making (AIDM) processes. Second, our conceptual model suggests that managers need to change their interpretation of their customers\u27 decision-making-processes in the new, AI-influenced marketplace. The shift in consumers\u27 behavior toward reliance on home voice bots for purchase has significant implications for the retail sector. Third, our model differentiates between high and low involvement AI-influenced decision-making processes. Fourth, our study highlights how branding as we know it is challenged in an AI-dominated environment

Nyhedsbrev nr. 23 - forår 2015

Velkommen til det treogtyvende ’Nyhedsbrevet om Forbrugeradfærd’. I dette nummer af Nyhedsbrevet bringes to  spændende artikler fra forbrugerforskningens verden.Den første artikel handler om, hvordan  ’duge’ kan fortælle historier. I  denne artikel beskæftiger adjunkt Hanne Pico Larsen sig med, hvorledes Georg Jensen Damask har fået kunderne til at skrive historier om deres forhold til firmaet og produkterne. Herunder ikke mindst i forbindelse med relanceringen af ’Mælkebøttedugen’, som blev ledsaget af kampagnen ’En dug for en dug’, hvor dugejere blev inviteret til at bytte den gamle dug fra 1972 til en ny – hvis altså den gamle dug blev ledsaget af en historie!Hører du til de mange forbrugere, som ynder at indkøbe og oplagre gaver til senere brug? Så pas på! Lagring af gaver kan nemlig påvirke gavens værdi og dermed dens evne til at styrke relationen mellem gavegiver og gavemodtager. Fænomen et ’gaveskabe’ – og ikke mindst konsekvenserne af disse - er emnet for den anden artikel af lektor Thyra Uth Thomsen og professor Judith Lynne Zaichkowsky

Investigating the use of scent in a medical service environment

International audienceThe purpose of this research is to investigate if introducing ambient scents to health care facilities will enhance patient experience. In order to broaden and develop the focus on previous research, this paper presents two separate but related studies. The first one investigates the impact of the fragrances on children in a public hospital through a qualitative study. The second study occurs in a dental office and is quantitative in nature. The dental service experience is often associated with fear and anxiety (Lehrner et al. (2000), while hospitalization is a stressful and painful experience for the child, the family, as well as for the hospital staff. Two different types of patients and situations are examined through these field studies