Improving quality of care in FP/RH of selected communities of Pangasinan Province: An intervention study

This intervention study was designed to improve the quality of family planning (FP) services within the Integrated Family Planning and Maternal Health Program of the Pangasinan Population and Family Planning Program in the Philippines. It addresses high unmet need and studies the feasibility of enhancing quality of services by training service providers in fixed clinics and orienting outreach workers on the method of identifying women who have unmet need for FP. Four municipalities were chosen from the 47 municipalities comprising the province of Pangasinan and randomly assigned to experimental and control groups. Four indicators were used to match the chosen municipalities: population size, ratio of married women to population, ratio of FP service providers to population, and ratio of outreach workers to population. As noted in this report, the intervention consisted of training health service providers on counseling to enhance their information-giving capabilities, introducing outreach workers to the unmet need algorithm to identify women with unmet need for FP services, and training supervisors in supportive supervision

Willam Shakespeare\u27s A Midsummer Night\u27s Dream : An Adaptation for Children\u27s Theatre

Abstract not availabl

A marketing plan for the re-Launch of Seventeen

Seventeen is a local apparel brand owned by Cinderella Marketing Corporation that has been in the industry for 29 years. However, though it is a long existing company, Cinderella has low brand awareness in the market. Despite this, Seventeen is able to incur high sales that better that of the other local brands of the company. To further take advantage of this strong point, the company wants to re-launch Seventeen, which is the main goal of this marketing plan. This re-launch targets females aged 16-21 years old from socio-economic class C. The objectives are to: 1. Sell 70% of quarterly inventory at a regular price, 2. Create 40% unaided brand awareness, 3. Increase sales by 13% and, 4. To acquire a product trial rate of 60%. To achieve the mentioned objectives, a combination of above-the-line and below-the-line advertising, consumer promotions and trade promotions which best suit the re-segmented target market will be utilized. This one-year marketing plan will require a total budget of Php 5,512,600, expecting to yield net sales of Php 84,262,970 and earning a profit of Php 20,353,002

The mediating effect of eWOM credibility to sense of virtual community and eWOM review adoption in virtual communities

Businesses and consumers are both turning to virtual communities for economic leverages and social engagement respectively since the Philippines’ first Covid-19 lockdown. In this study, the researchers focus on the process of how members of virtual communities of consumption come to accept product reviews they read by considering their sense of virtual community and perceived review and source credibility. For this purpose, several hypotheses were established based on existing literature. Primary data was collected through an online questionnaire using convenience sampling where 676 valid responses from members of Home Buddies, a virtual community of consumption in Facebook, were obtained. The researchers used linear regression to assess the relationship of the independent variables to the mediating variables as well as the influence of the mediating variables to the dependent variable. The bootstrapping method was also employed in a mediation analysis through SPSS with PROCESS Macro add-on. Through the analysis of the researchers, results indicated that Review Credibility, Expertness, Trustworthiness, Objectivity, and Homophily all have a partial mediating effect in the relationship between Sense of Virtual Community and Review Adoption; Expertness, Trustworthiness, and Review Credibility were found to have the highest effect. This study will benefit VCC administrators who are maintaining their groups, members and consumers who actively seek and provide information throughout their purchase decisions, and businesses who want to take advantage of opportunities presented in VCC. Given the results of the study, future researchers can focus on understanding the influence of Facebook badges, applying the current model to other VCCs on Facebook, exploring VCCs beyond Facebook, and creating comparative models with a combination of the constructs mentioned