AdNext: A Visit-Pattern-Aware Mobile Advertising System for Urban Commercial Complexes

As smartphones have become prevalent, mobile advertising is getting significant attention as being not only a killer application in future mobile commerce, but also as an important business model of emerging mobile applications to monetize them. In this paper, we present AdNext, a visit-pattern-aware mobile advertising system for urban commercial complexes. AdNext can provide highly relevant ads to users by predicting places that the users will next visit. AdNext predicts the next visit place by learning the sequential visit patterns of commercial complex users in a collective manner. As one of the key enabling techniques for AdNext, we develop a probabilistic prediction model that predicts users ’ next visit place from their place visit history. To automatically collect the users ’ place visit history by smartphones, we utilize Wi-Fi-based indoor localization. We demonstrate the feasibility of AdNext by evaluating the accuracy of the prediction model. For the evaluation, we used a dataset collected from COEX Mall, the largest commercial complex in South Korea. Also, we implemented an initial prototype of AdNext with the latest smartphones, and deployed it in COEX Mall

MobiCon: A mobile context-monitoring platform

User context is defined by data generated through everyday physical activity in sensor-rich, resource-limited mobile environments.</jats:p

Mobiiscape: Middleware Support for Scalable Mobility Pattern Monitoring of Moving Objects in a Large-Scale City

With the explosive proliferation of mobile devices such as smartphones, tablets, and sensor nodes, location-based services are getting even more attention than before, considered as one of the killer applications in the upcoming mobile computing era. Developing location-based services necessarily requires an effective and scalable location data processing technology. In this paper, we present Mobiiscape, a novel location monitoring system that collectively monitors mobility patterns of a large number of moving objects in a large-scale city to support city-wide mobility-aware applications. Mobiiscape provides an SQL-like query language named Moving Object Monitoring Query Language (MQL) that allows applications to intuitively specify Mobility Pattern Monitoring Queries (MPQs). Further, Mobiiscape provides a set of scalable location monitoring techniques to efficiently process a large number of MPQs over a large number of location streams. The scalable processing techniques include a (1) Place Border Index, a spatial index for quickly searching for relevant queries upon receiving location streams, (2) Place-Based Window, a spatial-purpose window for efficiently detecting primitive mobility patterns, (3) Shared NFA, a shared query processing technique for efficiently matching complex mobility patterns, and (4) Attribute Pre-matching Bitmap, an in-memory data structure for efficiently filtering out moving objects based on their attributes. We have implemented a Mobiiscape prototype system. Then, we show the usefulness of the system by implementing promising location-based applications based on it such as a ubiquitous taxicab service and a location-based advertising. Also, we demonstrate the performance benefit of the system through extensive evaluation and comparison.11Nsciescopu

HiCon: a hierarchical context monitoring and composition framework for next-generation context-aware services

This article presents a hierarchical context monitoring and composition framework that effectively supports next-generation context-aware services. The upcoming ubiquitous space will be covered with innumerable sensors and tiny devices, which ceaselessly pump out a huge volume of data. This data gives us an opportunity for numerous proactive and intelligent services. The services require extensive understanding of rich and comprehensive contexts in real time. The framework provides three hierarchical abstractions: PocketMon (personal), HiperMon (regional), and EGI (global). The framework provides effective approaches to combining context from each level, thereby allowing us to create a rich set of applications, not possible otherwise. It deals with an extensively broad spectrum of contexts, from personal to worldwide in terms of scale, and from crude to highly processed in terms of complexity. It also facilitates efficient context monitoring and addresses the performance issues, achieving a high level of scalability. We have prototyped the proposed framework and several applications running on top of it in order to demonstrate its effectiveness.11Nsciescopu