Proactivity among Academicians in Malaysian Private Universities

The study examines demographic variables' role in academicians' proactive work behaviour (PWB) in private universities. Independent sample t-test and one-way Analysis of Variance (ANOVA) were performed using self-reported data from 287 academicians. Results show that academicians demonstrated moderate proactivity level. Male demonstrate higher proactiveness compared to females. Married workers score higher on PWB. An academician who holds a managerial position tends to be more proactive compared to others. Furthermore, Doctor of Philosophy (PhD) holder displays a higher level of productivity. The findings offer practical suggestions to the university to address the situation and delegate job assignments based on individual differences. Keywords: proactive work behaviour; academicians; demographic variables; private university  eISSN: 2398-4287© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6iSI4.290

What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan

The purpose of this study is to investigate the direct relationship between perceived attractiveness aspects and customer loyalty. The perceived attractiveness aspects are operationalized into five dimensions, namely surroundings of the building and features; service quality; homestay facilities; homestay operation and management; and homestay geist and community co-prosperity. The hypotheses are postulated and tested using a sample of 566respondents that were homestay customers in Taiwan The data used in this study was collected via self-administered questionnaires The study employs the structural equation modeling (SEM) technique to test the validity of the proposed hypotheses via Smart-PLS software. The results show that only four out of five sub-hypotheses are supported. The conclusion of this study provides theoretical implications and practical implications, as well as suggestions for future studies either in Malaysia or Taiwan

Factors Affecting Students’ Perception of Online Shopping

In the recent time, the Internet is being used as the main source to provide us information and has been vastly exploited for our own convenience. It can be seen as a mean to provide us fun and pleasure with unlimited opportunities. Hence, online shopping is an action or activity of purchasing goods and services through the Internet. This includes people going online, logging in to a shopping website, purchasing goods and services and arranging for delivery. Besides that, the buyer either pays with credit or debit card or through third party online transfer or cash on delivery for the goods and services. The research emphasizes on factors affecting students’ perception of online shopping. It focuses on the following variables such as convenience, ease of use, usefulness, privacy and security and saves money, time and effort as the main factors in affecting a student to pursue with online purchases. The theoretical foundations for this study are Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB). A total of 200 respondents from a private university in Malaysia participated in this research. Samples were selected using convenience sampling and the respondents answered the questionnaire via Google form and paper and pencil method. A nominal scale and Five-point Likert scale was used to design the questions in the questionnaire. Data analysis methods used in this research were Descriptive Analysis, Reliability Analysis and Multiple Regression Analysis. The data collected and also information in this research are highly beneficial and valuable to students, supervisors, academics, researchers, learning institutions, business organisations and the government as we are able to gauge and understand the factors affecting students’ perception on online shopping. However, there are some limitations as this research does not reflect the actual student population in tertiary education in Malaysia and it only focuses on four variables i.e. convenience, ease of use, usefulness, privacy and security and saves money, time and effort. There are several possibilities for future researches whereby one can focus more on other influencing factors such as trust, risk, complexity, pervasive technology usage, tech savvy future generations and many more

Examining the business venture success of restaurants: the role of innovation capability as a mediator

This research examines successful entrepreneurial practices of small and medium restaurants in Malaysia, which includes aspects of start-up planning, financial support, networking, family support, and government support. It also investigates the mediating role of innovation capability on successful entrepreneurial practices. Purposive sampling technique was used to collect data from 390 restaurant business owners through a mailed structured questionnaire. Structural equation modeling involving SmartPLS 3.0 and SPSS 20 software were used to analyse the data and to test the hypotheses. It shows that only start-up planning, networking and innovation capacity were supported, whereas financial support, family support and government support were not supported. Results revealed that innovation capability is a significant intervening variable on the relationship between start-up planning and business venture success, as well as the relationship between networking and business venture success. The study provides practical implications to restaurant owners to actively evaluate the existing resources for better decision making

Purchase intention of Consumers from Melaka towards Mobile Advertising

Acceleration growth in the telecommunication technology especially in mobile devices has resulted to greater new opportunities to the marketing strategies. It thus has led to the current study on the purchase intention of consumers from Melaka towards mobile advertising. A survey was conducted with a set of self-administered questionnaire. A total of 250 respondents was recruited using convenience sampling. The results show that three out of five independent variables examined, namely credibility, irritation and incentive are significant. Informativeness and entertainment were found to have no impact on purchase intention. The regression model is able to explain 73.6% of the variation in consumers purchase intention. This study is able to provide information in relation to factors influencing purchase intention of consumer which has laid a basis in helping the mobile advertisers to develop better strategy of their advertisement

Understanding Customer Satisfaction of Internet Banking: A Case Study In Malacca

AbstractThe banking industry has been rapidly developing the use of Internet banking as an efficient and viable tool to create customer value. It is one of the popular services offered by the traditional banks to provide speedier and reliable services to online users. With the rapid development of computer technology as a commercial too Internet banking can be used to attract more customers to perform banking transactions in related banks. However, the main problem of Internet banking faced by the providers is that a large number of the banks’ customers are not willing to use the Internet banking services offered. This happened due to the services offered through Internet banking have yet to satisfy their customers. Customer satisfaction is an important factor to help banks to sustain competitive advantages. Therefore, the purpose of this research is to search and examine the factors which influence customer satisfaction towards Internet banking. The five factors which can influence customer satisfaction toward Internet banking include service quality, web design and content, security and privacy, convenience and speed. With the use of a questionnaire survey, 200 working adults participated in this study have provided valuable feedback and responses pertaining to the above factors that influence customers’ decision to do Internet Banking. The results of this research showed that web design and content, convenience and speed are closely linked to customer satisfaction toward Internet banking. Or … The results of this research showed that web design and content, convenience and speed are the top three factors that influence customer satisfaction toward Internet Banking

An Empirical Study on Factors Affecting Organizational Commitment among Generation X

AbstractThe biggest challenge faced by organizations is the changes in workers’ work attitudes and behaviors. Thus this study aims to determine the factors affecting the Generation X employees’ organizational commitment. 300 Generation X workers participated in this study. Partial least squares (PLS), was employed to examine the structural model and the measurement model for the constructs. Findings of this study reveal that training and development, organizational justice, task orientation, knowledge sharing and compensation and incentives are significantly affecting Generation X workers’ organizational commitment. This study has suggested some recommendations and opens way for future research

How job stress happens among bank tellers in Cambodia

In the professional activity of a bank teller, the palette of emotional states is extremely large, but the dominant state is the state of emotional tension, which depends on the nature of the performed actions, professional experience and motivation of the employee. This study examines the consequences of occupational stress on employee motivation and job satisfaction across different organizational contexts. It focuses on the role conflict, supervisor support, work-family conflict, and job stress experienced by bank tellers in Cambodia. Data were collected from a sample of 649 tellers working in various Cambodian banks using the snowball sampling technique. The results show that role conflict and supervisor support have a significant impact on work-family conflict, which in turn affects the levels of workplace stress experienced by tellers. Role conflict is identified as the primary factor contributing to occupational stress. The study suggests that banks should address inter-role conflicts among tellers to reduce stress levels and promote a more efficient workplace atmosphere

Online Purchase Intention: A Study Among Gen X in Malaysia

In recent years, changes in the commercial sector, combined with the increasing popularity of the Internet, have made Malaysian businesses increasingly conscious of the relevance of E-business in establishing a competitive edge in the worldwide market. As a result, knowing the elements that drive online purchase intention could help marketers create more effective marketing techniques for specific categories. Trust, product and service quality, customer satisfaction, and delivery speed are the four characteristics that influence online purchase intention in this study. According to 203 Generation X respondents, three characteristics had a significant impact on online purchase intention. The only exception was the product and service quality. The data and information acquired in this study will aid researchers, online platform developers, financial institutions, marketers, and the government because we will be able to examine and understand the elements that encourage Gen X in Malaysia to purchase online

Financial Literacy: The Influencing Factors Among Youth

Malaysia, like all other countries throughout the world, became a victim of the COVID 19 epidemic. Based on the Malaysia's Insolvency Department 2021 statistical data, the alarming increase of individual bankruptcy cases were caused by failure to pay personal loans, instalment purchases, and credit card debt especially amongst youth. This is concerning because it implies that young Malaysians are still oblivious to their financial circumstances. Hence, the goal of this research is to investigate the level of financial literacy among youth, as well as the relationship between financial knowledge, financial behaviour, financial attitude, and familial influences on financial literacy. A non-probability convenience sampling method was used to gather information from 181 respondents. The findings of the study show that financial knowledge (p=0.000), financial behaviour (p=0.000), and family influence (p=0.000), are significantly associated to financial literacy, the dependent variable in this study, with the exception of financial attitude (p=0.418). Time constraints, insufficient independent variables covered, questionnaire development, respondents' honesty, and respondents' inequity were some of the challenges encountered while conducting this study. The most significant limitation is the sample size, which does not represent the population of Malaysian youth. The findings of this study have broad implications for a wide range of stakeholders, including university students, curriculum developer, parents of students, and future researchers. In this study, the factors that influence financial literacy among youth were examined, and it was concluded that the youth literacy level was moderate. The findings of the study will also help to support the National Strategy for Financial Literacy, which runs from 2019 to 2023