Telepath: Understanding Users from a Human Vision Perspective in Large-Scale Recommender Systems

Designing an e-commerce recommender system that serves hundreds of millions of active users is a daunting challenge. From a human vision perspective, there're two key factors that affect users' behaviors: items' attractiveness and their matching degree with users' interests. This paper proposes Telepath, a vision-based bionic recommender system model, which understands users from such perspective. Telepath is a combination of a convolutional neural network (CNN), a recurrent neural network (RNN) and deep neural networks (DNNs). Its CNN subnetwork simulates the human vision system to extract key visual signals of items' attractiveness and generate corresponding activations. Its RNN and DNN subnetworks simulate cerebral cortex to understand users' interest based on the activations generated from browsed items. In practice, the Telepath model has been launched to JD's recommender system and advertising system. For one of the major item recommendation blocks on the JD app, click-through rate (CTR), gross merchandise value (GMV) and orders have increased 1.59%, 8.16% and 8.71% respectively. For several major ads publishers of JD demand-side platform, CTR, GMV and return on investment have increased 6.58%, 61.72% and 65.57% respectively by the first launch, and further increased 2.95%, 41.75% and 41.37% respectively by the second launch.Comment: 8 pages, 11 figures, 1 tabl

Exploring Structured Semantic Prior for Multi Label Recognition with Incomplete Labels

Multi-label recognition (MLR) with incomplete labels is very challenging. Recent works strive to explore the image-to-label correspondence in the vision-language model, \ie, CLIP, to compensate for insufficient annotations. In spite of promising performance, they generally overlook the valuable prior about the label-to-label correspondence. In this paper, we advocate remedying the deficiency of label supervision for the MLR with incomplete labels by deriving a structured semantic prior about the label-to-label correspondence via a semantic prior prompter. We then present a novel Semantic Correspondence Prompt Network (SCPNet), which can thoroughly explore the structured semantic prior. A Prior-Enhanced Self-Supervised Learning method is further introduced to enhance the use of the prior. Comprehensive experiments and analyses on several widely used benchmark datasets show that our method significantly outperforms existing methods on all datasets, well demonstrating the effectiveness and the superiority of our method. Our code will be available at https://github.com/jameslahm/SCPNet.Comment: Accepted by IEEE/CVF Conference on Computer Vision and Pattern Recognition (CVPR) 202

Probing Product Description Generation via Posterior Distillation

In product description generation (PDG), the user-cared aspect is critical for the recommendation system, which can not only improve user's experiences but also obtain more clicks. High-quality customer reviews can be considered as an ideal source to mine user-cared aspects. However, in reality, a large number of new products (known as long-tailed commodities) cannot gather sufficient amount of customer reviews, which brings a big challenge in the product description generation task. Existing works tend to generate the product description solely based on item information, i.e., product attributes or title words, which leads to tedious contents and cannot attract customers effectively. To tackle this problem, we propose an adaptive posterior network based on Transformer architecture that can utilize user-cared information from customer reviews. Specifically, we first extend the self-attentive Transformer encoder to encode product titles and attributes. Then, we apply an adaptive posterior distillation module to utilize useful review information, which integrates user-cared aspects to the generation process. Finally, we apply a Transformer-based decoding phase with copy mechanism to automatically generate the product description. Besides, we also collect a large-scare Chinese product description dataset to support our work and further research in this field. Experimental results show that our model is superior to traditional generative models in both automatic indicators and human evaluation