Fairtrade Consumers and “Global South” Producers Supply Chain Management

This document is the Accepted Manuscript version of the following article: Fred Yamoah, ‘Fairtrade Consumers and “Global South” Producers Supply Chain Management’, African Journal of Business and Economic Research, Vol. 11 (2-3): 35-52, November 2016. The final, published version is available online at http://hdl.handle.net/10520/EJC197613. © Publisher: Adonis & Abbey PublishersFairtrade supply chains lack information linking commodity producers with Fairtrade shopper behaviour. This paper aims to show how supermarket loyalty card data of over 1.7 million shoppers can be analysed using paired-samples t-test analysis to objectively profile the Fairtrade shopper and address its supply chain management implications. The paper demonstrates the huge marketing potential that segmentation based on actual behaviour brings to supply chain management. The results show that global South producers – including those in Africa – have more incentive to adopt a supply chain orientation by understanding the characteristics of Fairtrade shoppers that drive consumer satisfaction and repeat buying behaviour.Peer reviewedFinal Accepted Versio

Consumer motivation and willingness to pay for “safer” vegetables in Ghana

This document is the Accepted Manuscript version of the following article: Iddrisu Yahaya, and Fred A. Yamoah, (2015) "Consumer motivation and willingness to pay for “safer” vegetables in Ghana", British Food Journal, Vol. 117 Issue: 3, pp.1043-1065, the version of record is available online at doi: 10.1108/BFJ-10-2013-0296. © Emerald Group Publishing Limited 2015 Published by Emerald Group Publishing Limited.Purpose – The purpose of this paper is to assess consumer motivation and willingness to pay (WTP) for “safer” vegetables from the use of non-treatment options of wastewater use in urban/peri-urban vegetable production. Design/methodology/approach – As a theoretical basis, consumer theory of maximizing utility being an indicator of individual preference was examined through choice experiment (CE) method to measure the WTP for value of safety within the context of health reduced risk (pathogen reduction) of illness. WTP was tested empirically using survey data from 650 households in the two largest cities in Ghana (Accra and Kumasi) that are characterized by a number of well-established vegetable producers who use wastewater in their production and a large urban and peri-urban vegetable consumer market. Findings – Experience of vegetable borne diseases drives the need for safer vegetables and income and gender are key demographic factors influencing WTP. It was further found that consumers are willing to pay an average amount of GH¢ 4.7 ($2.40) per month for a technology change that would result in the production of “safer” vegetables. Research limitations/implications – Understanding WTP offers insight into consumer concerns, behaviour and their readiness to pay for safer vegetable options. However, a further consideration of the impact of the combinations of the various non-treatment options on pathogen reduction and the assessment of the financial viability of each option will collectively ensure an efficient and cost-effective implementation of the technologies. Practical implications – WTP insight gained has implications for vegetable production, marketing and public health policy. The understanding from the findings forms a solid basis to canvass for certification system for urban/peri urban vegetables. The information provided also helps to formulate effective public education on the safety of vegetables. Originality/value – Measuring WTP for safer vegetables by Ghanaian urban/peri-urban consumers is novel. The CE approach is robust and the findings can inform vegetable production and marketing decisions as well as public health policy formulation.Peer reviewedFinal Accepted Versio

Using supermarket loyalty card data to explore exported yam marketing performance and prospects in the UK

Fred Yamoah and Robert Aidoo, 'Using Supermarket Loyalty card data to explore exported yam marketing performance and prospects in the UK', African Journal of Agricultural Marketing, Vol. 2(3): 77-81, May 2014. Available online at www.internationalscholarsjournals.org © International Scholars JournalsStakeholders operating within the yam export market lack shopper insights to formulate effective marketing and supply chain management strategies. This paper aims to show how supermarket loyalty card data on yam shoppers in the UK can be analysed to objectively assess marketing performance and prospects through year-on-year comparison of key marketing measures and regression. The results demonstrate the huge marketing potential that actual supermarket yam shopper behaviour brings to inform current marketing performance of exported yam and future export marketing strategies. Evidence from the study suggest that sales value of supermarket yam over 104 weeks ending 16th December 2013, increased by 15.27%, but sales volume and number of customers buying yam declined by 5.54% and 8.97% respectively. Whilst the results of the regression suggest that the number of customers buying yam is the key factor contributing to the volume of sales of yam, average price per tuber and number of distribution outlets were not salient factors. However, the value of yam sales was positively influenced by average retail price of yam at 1% level. The results of this study are of interest to both global south yam export market academics, yam supply chain stakeholders and managers tasked with promoting exports of food products to international markets in Europe and Northern America.Peer reviewedFinal Published versio

Some tests associated with the exponential distribution

Imperial Users onl

Federal Economic Development Funding in Ohio: Survey Findings

The objective of the survey on federal funding for economic development was to assess some of the challenges facing county governments in the state of Ohio as they attempt to access federal funding for economic development purposes. Federal funding is important to local governments because it is a significant resource to communities that are able to secure such grants. Competition for federal grants is usually very strong due to limited funds and counties have to be well equipped if they are to be successful in receiving grants. Local governments should know about the availability of funds and should have access to resources needed to efficiently apply for federal grants. This study investigates sources of information county governments have on funding opportunities, reasons for successful applications, and barriers to obtaining federal funding for economic development

Northeast Ohio Manufacturing Brief

This brief continues a series of publications on trends in Northeast Ohio manufacturing industries. It aims to provide a quick, current, and informative report on trends in employment, wages, and output for major manufacturing industries

Marketing Factors Influencing Fairtrade Food Buying Behaviour in the UK

This Journal is licensed under a Creative Commons Attribution 4.0 International License. This licence allows authors to use all articles, data sets, graphics and appendices in data mining applications, search engines, web sites, blogs and other platforms by providing appropriate reference. The journal allows the author(s) to hold the copyright without restrictions and will retain publishing rights without restrictions. Fred A. Yamoah, 'An Exploratory Study of Marketing Factors Influencing Fairtrade Food Buying Behaviour in the UK', International Review of Management and Marketing, Vol. 4 (1), pp. 13-23, 2014, https://www.econjournals.com/index.php/irmm/article/view/630/pdfThe phenomenal growth of the fairtrade industry has attracted increased research interest but little is known as to what marketing factors drive fairtrade retail sales. This gap has profound implications for fairtrade marketing research and the future of the fairtrade industry. To provide a more robust and objective insight this paper draws on the analysis of supermarket loyalty card dataset of 1.7 million fairtrade shoppers to establish the influence of price, promotion and distribution on fairtrade retail sales. Insights from the results show the lack of cross shopping pattern among fairtrade food product shoppers. The results also indicate that the increasing fairtrade retail sales growth is not shopper demand driven but predominately attributable to widened distribution and price increases. The findings of the study offer insights to fairtrade marketing researchers and strategic direction for managers working to ensure that fairtrade thrives as an ethical consumer driven industry.Peer reviewedFinal Published versio