The features of independent work for future specialists in conditions of distance learning

The peculiarities are clarified and the importance of independent work in the conditions of distance learning is emphasized. The definition of independent work is given, which is necessary for the formation of those qualities in the students of education, which are manifested in the ability to consciously determine the purpose of the activity at each stage of its achievement. The possibilities of the Moodle platform in organizing the independent work of education seekers in the conditions of distance learning are shown. According to the method of distribution of educational content, educational modes are proposed. The positive features of distance education that reveal its essence are indicated. Distance learning modes are analyzed: synchronous (all participants of the educational process are in the web environment at the same time); asynchronous (the educational process is carried out according to a convenient schedule for teachers and students), and mixed. Different types of distance learning for education seekers are presented, which differ in the degree of remoteness, individualization, and productivity. The principles of organizing students' independent work in the conditions of distance learning in institutions of higher education are formulated

Practical usage of social media networks by coffee houses in Saint Petersburg

The purpose of this research was to understand how the Social Media Marketing sphere works among the coffee houses in Saint Petersburg, Russia. Firstly, the phenomena of Social Media networks and Social Media Marketing were examined. Then, interviews with Social Media managers of several cafes were carried out. The qualitative research method was used in order to answer the main research question. The information was gathered from professional literature, articles, online blogs, reports, oral presentations, case studies, videos and University courses. The author’s proficiency and own experience complemented the findings as well. The empirical research included interviews with representatives of seven coffee houses with high presence in the Social Networks. As a result of this thesis study, guidelines for maintaining business accounts in the Internet were presented. Based on these guidelines and the information collected by the author, a successful Social Media Marketing strategy for a company can be created. The author identified the key points that should be taken into consideration by every company whose plan includes improving sales with the help of digital advertising. This thesis report can be used as a guide for the promotion of a café or other small company in a market similar to Saint Petersburg