Assessing the influence of motivations and attitude on mobile social networking use

Social media have become one of the strongest growing Web 2.0 services worldwide as they are a powerful tool for consumers to recommend products and services. The influence of social networking sites in purchase behaviour and their growing use by consumers justify the need to further study key drivers of users’ behaviour. Although there is now a significant body of literature on the use of social networks from a computer, there is scant literature on their use from mobile devices. As media convergence is a reality nowadays, there is a need to know if consumers behave in the same way when a service is accessed from different platforms. The present work aims to analyse the relationships between motivations, attitude and frequency of mobile social networking.No data (2013)UE

Antimicrobial potential of wild edible herbaceous species

Natural products, either as pure compounds or as standardized extracts, provide unlimited opportunities to control microbial growth, owing to their chemical composition and diversity. Many herb and spice extracts possess antimicrobial activity against a range of bacteria, yeast, and moulds. Because of their antimicrobial properties, they could be very useful, either as food preservatives or as natural biopesticides. In particular, extracts from wild edible herbaceous species are rich in phenolic compounds. A wide variety of phenolics derived from herbs and spices possesses potent biological activities contributing to their effect against spoilage microorganisms. Many studies have pointed out the antimicrobial properties of certain classes of phenolic compounds, such as hydroxybenzoic, coumaric, and caffeic acid derivatives, flavonoids and coumarins, catechin, epicatechin, proanthocyanidins, and tannins. Moreover, some authors studied the relationship between molecular structure and antimicrobial activity of some phenolic compounds. The antimicrobial activity of polyphenols is principally due to inhibition of some important cellular functions (nucleic acid synthesis, cytoplasmatic membrane functionality, etc.) and to disruption of membrane integrity with consequent leakage of cellular contents. This chapter reviews the most important phenol-rich wild edible herbaceous species known within the Mediterranean area, highlighting the relationship between phenolic composition and antimicrobial activity of their extracts. Moreover, the problem of standardization and safety of plant extracts is analyzed in the light of the latest literature