Chapman: To be or not to be

Declining core business in the conventional beverage categories of beer and carbonated sodas has compelled companies to turn to innovation to grow their sales and profitability. The research focus of this project was to determine, through adjacent category innovation whether my new branded premium craft carbonated soda product range was a consumer relevant innovation, scalable and therefore able to sustainably enhance market growth and profitability for my project partner, DB Breweries. A mixed methods research approach using qualitative and quantitative surveys revealed strong consumer preferences for the product to be authentic, artisanal, premium, health focussed and particularly targeted to females, older consumers and as an alternative to alcohol. These findings represented market opportunities, however, the clear-cut preference for a homespun, handcrafted, local and small batched produced product as opposed to mass machine manufactured, was an unexpected finding with significant implications for the project. This core finding created a tension between the preference for authenticity and the original concept of leveraging my project partner’s scale machine based manufacturing capacity. These findings and my advisory board’s guidance reshaped the business model canvas, proposing a joint venture between Chapman (my company) and my project partner, which as an established beverage company would bring know-how and distribution with my company being the entrepreneurial, authentic, artisanal, small batch producer. The reshaped strategy and business model shifted the adjacent category innovation from a product to a geographical perspective, with export potential to China and possibly the Muslim market. The online sales channel in China has significant export appeal with its deep retail market penetration and rapid growth, but very low current penetration in the beverage category which is forecast for significant growth. Successful export entry into China would establish a potential platform to enter segments of the global Muslim market, a commercially attractive market for premium non-alcoholic beverages. A deeper understanding of the rapidly growing negative consumer perception of artificial sweeteners led to a further innovative opportunity emerging from this project. As a consequence of this intersectional thinking a sub-project to develop a New Zealand natural sweetener based on indigenous plants, fruits or trees commenced. This research project has revealed the new branded premium carbonated soda product range to be a consumer relevant innovation, scalable but not as a straight forward product adjacent category innovation and with export success has the potential to significantly enhance market growth and profitability for DB Breweries. This project is now on a trajectory to be commercialised

Isodensity pattern of model with chamfer and convex angle (L/D = 1/6).

<p>(a)chamfer(x = y = 0.5mm), (b)chamfer(x = 1mm, y = 0.5mm), (c)convex angle(x = y = 0.5mm).</p

Isodensity pattern (<i>α</i> = 15°, Ma = 4 and L/D = 1/6).

<p>Isodensity pattern (<i>α</i> = 15°, Ma = 4 and L/D = 1/6).</p

Distribution of gap heat flux ratio.

<p>(L/D = 1/6, Ma = 3, <i>α</i> = 30°and chamfer (x = 1mm, y = 0.5 mm))</p

Isobar (<i>α</i> = 15°, Ma = 3 and L/D = 1/6).

<p>Isobar (<i>α</i> = 15°, Ma = 3 and L/D = 1/6).</p

Polyoxometalate-Embedded Metal–Organic Framework as an Efficient Copper-Based Monooxygenase for C(sp³)–H Bond Oxidation via Multiphoton Excitation

The complex and precise structure of natural monooxygenases makes it difficult to clone their structure and activity, and the reported artificial copper-based monooxygenase catalysts for the oxidation of inert C(sp3)–H bonds exhibit limited catalytic activities. Inspired by monooxygenases, we report a metal–organic framework (SiW12@CuMOF-1) comprising a binuclear copper HAT catalyst, photosensitizing nicotinamide adenine dinucleotide (NAD+) mimic bridging ligand, and embedded polyoxometalate. SiW12@CuMOF-1 accelerates the oxidative dehydrogenation of 3,5-DTBC with a catalytic efficiency comparable to that of natural polyphenol oxidase. In the presence of pyridine hydrochloride, irradiation of SiW12@CuMOF-1 afforded the highly active chlorine radical and CuI species via a ligand-to-metal charge transfer process. The chlorine radical abstracts a hydrogen atom selectively from C(sp3)–H bonds to generate the radical intermediate. The CuI species interacted with the active oxygen species 1O2 that formed from the photoinduced energy transfer from the excited state of the NAD+ mimics, giving the active oxygen species O2•– for further oxidization. The well-modified binuclear copper sites cleave the O–O bond to give the final products selectively. Meanwhile, the embedded polyoxometalates interacted with the alcohol substrates via hydrogen bonding interactions to help the catalytic conversion with high efficiency. The well-defined structural characters, the finely modified catalytic properties, and the sustainable multiphoton excitation photocatalytic processes provide a new avenue to develop robust artificial enzymes with uniform active sites and improved catalytic performances

Polyoxometalate-Embedded Metal–Organic Framework as an Efficient Copper-Based Monooxygenase for C(sp³)–H Bond Oxidation via Multiphoton Excitation

The complex and precise structure of natural monooxygenases makes it difficult to clone their structure and activity, and the reported artificial copper-based monooxygenase catalysts for the oxidation of inert C(sp3)–H bonds exhibit limited catalytic activities. Inspired by monooxygenases, we report a metal–organic framework (SiW12@CuMOF-1) comprising a binuclear copper HAT catalyst, photosensitizing nicotinamide adenine dinucleotide (NAD+) mimic bridging ligand, and embedded polyoxometalate. SiW12@CuMOF-1 accelerates the oxidative dehydrogenation of 3,5-DTBC with a catalytic efficiency comparable to that of natural polyphenol oxidase. In the presence of pyridine hydrochloride, irradiation of SiW12@CuMOF-1 afforded the highly active chlorine radical and CuI species via a ligand-to-metal charge transfer process. The chlorine radical abstracts a hydrogen atom selectively from C(sp3)–H bonds to generate the radical intermediate. The CuI species interacted with the active oxygen species 1O2 that formed from the photoinduced energy transfer from the excited state of the NAD+ mimics, giving the active oxygen species O2•– for further oxidization. The well-modified binuclear copper sites cleave the O–O bond to give the final products selectively. Meanwhile, the embedded polyoxometalates interacted with the alcohol substrates via hydrogen bonding interactions to help the catalytic conversion with high efficiency. The well-defined structural characters, the finely modified catalytic properties, and the sustainable multiphoton excitation photocatalytic processes provide a new avenue to develop robust artificial enzymes with uniform active sites and improved catalytic performances

Isovelocity (L/D = 1/6, Ma = 3 and <i>α</i> = 30°).

<p>Isovelocity (L/D = 1/6, Ma = 3 and <i>α</i> = 30°).</p

Fate of fenoxaprop-ethyl and fenoxaprop

Concentration and SD of fenoxaprop-ethyl and fenoxaprop in control and biochar-amended soils during the incubatio

Computational grids (<i>α</i> = 30° and L/D = 1/6).

<p>Computational grids (<i>α</i> = 30° and L/D = 1/6).</p