26 research outputs found

    Análisis del modelo de Branding de Emilio Llopis: aplicación práctica a Nike

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    El objeto de estudio abordado en este proyecto es el modelo teórico de Branding creado por Emilio Llopis para su tesis doctoral y su posterior aplicación a una empresa global cómo Nike. El estudio ha servido para entender todo lo que rodea a una práctica todavía desconocida como es el Branding, la necesidad de su aplicación en un entorno competitivo como el actual y su eficacia para lograr una internacionalización exitosa empleando como base a la empresa Nike

    Análisis del modelo de Branding de Emilio Llopis: aplicación práctica a Nike

    Get PDF
    El objeto de estudio abordado en este proyecto es el modelo teórico de Branding creado por Emilio Llopis para su tesis doctoral y su posterior aplicación a una empresa global cómo Nike. El estudio ha servido para entender todo lo que rodea a una práctica todavía desconocida como es el Branding, la necesidad de su aplicación en un entorno competitivo como el actual y su eficacia para lograr una internacionalización exitosa empleando como base a la empresa Nike

    EDBL: a General Lexical Basis for the Automatic Processing of Basque

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    EDBL (Euskararen Datu-Base Lexikala) is a general-purpose lexical database used in Basque text-processing tasks. It is a large repository of lexical knowledge (currently around 80,000 entries) that acts as basis and support in a number of different NLP tasks, thus providing lexical information for several language tools: morphological analysis, spell checking and correction, lemmatization and tagging, syntactic analysis, and so on. It has been designed to be neutral in relation to the different linguistic formalisms, and flexible and open enough to accept new types of information. A browser-based user interface makes the job of consulting the database, correcting and updating entries, adding new ones, etc. easy to the lexicographer. The paper presents the conceptual schema and the main features of the database, along with some problems encountered in its design and implementation in a commercial DBMS. Given the diversity of the lexical entities and the complex relationships existing among them, three total specializations have been defined under the main class of the hierarchy that represents the conceptual schema. The first one divides all the entries in EDBL into Basque standard and non-standard entries. The second divides the units in the database into dictionary entries (classified into the different parts-of-speech) and other entries (mainly non-independent morphemes and irregularly inflected forms). Finally, another total specialization has been established between single-word entries and multiword lexical units; this permits us to describe the morphotactics of single-word entries, and the constitution and surface realization schemas of multiword lexical units.A hierarchy of typed feature structures (FS) has been designed to map the entities and relationships in the database conceptual schema. The FSs are coded in TEI-conformant SGML, and Feature Structure Declarations (FSD) have been made for all the types of the hierarchy. Feature structures are used as a delivery format to export the lexical information from the database. The information coded in this way is subsequently used as input by the different language analysis tools

    Evolution of vaccination rates after the implementation of a free systematic pneumococcal vaccination in Catalonian older adults: 4-years follow-up

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    BACKGROUND: The systematic vaccination with 23-valent polysaccharide pneumococcal vaccine (PPV) was introduced as a strategic objective of health for all the people over 65 in Catalonia in 1999. We analysed the evolution of the pneumococcal vaccination rates from 2000 to 2003. METHODS: We conducted a retrospective population-based study including all the individuals 65 years or older assigned to 8 Primary Care Centres (PCCs) in Tarragona (Catalonia, Spain), who figured in the administrative population databases on 31 December 2003 (n = 10,410 persons). We assessed whether every person had received PPV during the last four years (2000 to 2003) or whether they had received it before January 2000. Data sources were the computerised clinical records of the 8 participating PCCs, which included adult vaccination registries and diagnoses coded of International Classification of Diseases 9(th )Review RESULTS: The overall vaccination uptake increased to 38.6% at the end of 2000. Global accumulated coverages increased more slowly the following years: 44.4% in 2001, 50.9% in 2002, and 53.1% at the end of 2003. Vaccine uptake varied significantly according to age (46.7% in people 65–74 years-old, 60.9% in people 75 years or more; p < 0.001) and number of diseases or risk factors (DRFs) for pneumonia (47.1% vaccinated in people without DRFs, 56.8% in patients with one DRF, and 62.2% in patients with two or more DRFs; p < 0.001). The highest coverages were observed among those patients with: diabetes (65.9%), active neoplasia (64.8%), history of stroke (63.7%), and chronic lung disease (63.5%). The lowest uptake was observed among smokers (48.7%). DISCUSSION: The pneumococcal vaccination coverage increased quickly after the introduction of the recommendation for free vaccination in all the elderly people (with and without risk factors), but two years after the improvement the coverage became stable and increased slowly

    Spatiotemporal Characteristics of the Largest HIV-1 CRF02_AG Outbreak in Spain: Evidence for Onward Transmissions

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    Background and Aim: The circulating recombinant form 02_AG (CRF02_AG) is the predominant clade among the human immunodeficiency virus type-1 (HIV-1) non-Bs with a prevalence of 5.97% (95% Confidence Interval-CI: 5.41–6.57%) across Spain. Our aim was to estimate the levels of regional clustering for CRF02_AG and the spatiotemporal characteristics of the largest CRF02_AG subepidemic in Spain.Methods: We studied 396 CRF02_AG sequences obtained from HIV-1 diagnosed patients during 2000–2014 from 10 autonomous communities of Spain. Phylogenetic analysis was performed on the 391 CRF02_AG sequences along with all globally sampled CRF02_AG sequences (N = 3,302) as references. Phylodynamic and phylogeographic analysis was performed to the largest CRF02_AG monophyletic cluster by a Bayesian method in BEAST v1.8.0 and by reconstructing ancestral states using the criterion of parsimony in Mesquite v3.4, respectively.Results: The HIV-1 CRF02_AG prevalence differed across Spanish autonomous communities we sampled from (p &lt; 0.001). Phylogenetic analysis revealed that 52.7% of the CRF02_AG sequences formed 56 monophyletic clusters, with a range of 2–79 sequences. The CRF02_AG regional dispersal differed across Spain (p = 0.003), as suggested by monophyletic clustering. For the largest monophyletic cluster (subepidemic) (N = 79), 49.4% of the clustered sequences originated from Madrid, while most sequences (51.9%) had been obtained from men having sex with men (MSM). Molecular clock analysis suggested that the origin (tMRCA) of the CRF02_AG subepidemic was in 2002 (median estimate; 95% Highest Posterior Density-HPD interval: 1999–2004). Additionally, we found significant clustering within the CRF02_AG subepidemic according to the ethnic origin.Conclusion: CRF02_AG has been introduced as a result of multiple introductions in Spain, following regional dispersal in several cases. We showed that CRF02_AG transmissions were mostly due to regional dispersal in Spain. The hot-spot for the largest CRF02_AG regional subepidemic in Spain was in Madrid associated with MSM transmission risk group. The existence of subepidemics suggest that several spillovers occurred from Madrid to other areas. CRF02_AG sequences from Hispanics were clustered in a separate subclade suggesting no linkage between the local and Hispanic subepidemics

    Instalazio elektriko adimentsu baten proiektua, autokontsumorako sorkuntza elektrikoarekin, industriako nabe batentzat

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    Proiektuaren helburua Irulezo enpresaren instalazio elektrikoa eraberritzea da. Egungo behe tentsioko koadro nagusia “smart panel” batetan bilakatuko da, bere kokapena beheko pisuko biltegitik jangelara pasaraziz. Horrela, jangelan behe tentsioko koadro berri bat sortuko da, gaur egun dagoen bigarren mailako koadroa integratuz eta ordezkatuz

    Análisis del modelo de Branding de Emilio Llopis: aplicación práctica a Nike

    No full text
    El objeto de estudio abordado en este proyecto es el modelo teórico de Branding creado por Emilio Llopis para su tesis doctoral y su posterior aplicación a una empresa global cómo Nike. El estudio ha servido para entender todo lo que rodea a una práctica todavía desconocida como es el Branding, la necesidad de su aplicación en un entorno competitivo como el actual y su eficacia para lograr una internacionalización exitosa empleando como base a la empresa Nike

    WordNet Web Navigation Interface: A fast interface to navigate EuroWordNet hierarchies

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    This paper introduces WWNI, a new web interface for multilingual WordNets. The main features of this interface are the following: all items shown are clickable, multilingual information can be shown if desired, and the user can navigate across the hypernymy and meronymy hierarchies in a straightforward way. The multilingual WordNet database is implemented in mSql, and the cgi’s in Perl that produces dynamic html pages based on the W3C DOM model and javascript. Because of the DOM model, it requires versions equal or higher than Netscape 6 or Internet Explorer 5. As far as we know, it is the first web interface that allows for fast hierarchy navigation. It is accessible at the followin
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