6,746 research outputs found
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Gambling loyalty schemes: treading a fine line?
Loyalty and discount schemes in which customers are invited to sign up for a card and become a member of a scheme, sometimes in exchange for registering some basic personal details, are an established feature of the retail and services landscape. They have become widespread and arguably ubiquitous. Such schemes are part of the increasing emphasis on defensive marketing where the focus is on retaining existing customers and increasing the amount of custom from them. But whether this leads to ‘customer enhancement’ or ‘customer exploitation’ is open to question
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Putting responsible gambling, theory and research into practice: introducing the Responsible Gambling Review
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Understanding Positive Play: An Exploration of Playing Experiences and Responsible Gambling Practices
This study is one of the first to explore in detail the behaviors, attitudes and motivations of players that show no signs of at-risk or problem gambling behavior (so-called ‘positive players’). Via an online survey, 1484 positive players were compared with 209 problem players identified using the Lie/Bet screen. The study identified two distinct groups of positive players defined according to their motivations to play and their engagement with responsible gambling practices. Those positive players that played most frequently employed the most personal responsible gambling strategies. Reasons that positive players gave for gambling were focused on leisure (e.g., playing for fun, being entertained, and/or winning a prize). By contrast, problem gamblers were much more focused upon modifying mood states (e.g., excitement, relaxation, depression and playing when bored or upset). The present study suggests that online gambling is not, by default, inherently riskier than gambling in more traditional ways, as online gambling was the most popular media by which positive players gambled. Furthermore, most positive players reported that it was easier to stick to their limits when playing the National Lottery online compared to traditional retail purchasing of tickets. Problem players were significantly more likely than positive players to gamble with family and friends, suggesting that, contrary to a popular RG message, social play may not be inherently safer than gambling alone. It is proposed that players (generally) may identify more with the term ‘positive play’ than the term ‘responsible gambling’ which is frequently interpreted as being aimed at people with gambling problems, rather than all players
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Centralised gaming models: providing optimal gambling behaviour controls
The expansion in the gaming industry and its widening attraction points to the need for ever more verifiable means of controlling problem gambling. Various strategies have been built into casino venue operations to address this, but recently, following a new focus on social responsibility, a group of experts considered the possibilities of a centralised gaming model as a more effective control mechanism for dealing with gambling behaviours
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Responsible gaming and best practice: how can academics help?
The underlying objective of a socially responsible gambling code of conduct is to maximise opportunity and minimise harm. This should also adhere to the established principle of moving forward with caution. Social responsibility should adhere to ethical principles and is becoming a regulatory requirement in an increasing number of countries. Furthermore, it is expected by many customers who want to play with companies who show a high level of integrity. This is particularly relevant to online gaming where trust in the website and the operator is essential
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Social responsibility in online gambling: voluntary limit setting
Allowing players to set spending limits would be a solution to tackle the problem of gambling addiction. Dr Richard T.A. Wood and Dr Mark D. Griffiths, two experts in the field of gambling psychology, look into recent research investigating how players react to monitoring their gambling expenditure
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Prevalence studies: what do they really tell us?
It is only through acknowledging complexity and a willingness to engage in an ongoing quest for understanding that we can ever hope to fully understand the phenomena of problem gambling. While prevalence studies constitute one of the most frequently used types of research in the field of gambling studies, are they prone to be misinterpreted when efforts are made to gain an insight into the causes behind the development of gambling problems
Rating the Suitability of Responsible Gambling Features for Specific Game Types: A Resource for Optimizing Responsible Gambling Strategy
A Delphi based study, rated the perceived effectiveness of 45 responsible gambling (RG) features in relation to 20 distinct gambling type games. Participants were 61 raters from seven countries,including responsible gambling experts (n = 22), treatment providers (n = 19) and recovered problem gamblers (n = 20). The most highly recommended RG features could be divided into three groups 1) Player initiated tools focused on aiding player’s behaviour 2) RG features related to informed-player-choice 3) RG features focused on gaming company actions. Overall, player control over personal limits were favoured more than gaming company controlled limits, although mandatory use of such features was often recommended. The study found that recommended RG features varied considerably between game types, according to their structural characteristics. Also,online games had the possibility to provide many more RG features than traditional (offline games). The findings draw together knowledge about the effectiveness of RG features for specific game types. This should aid objective, cost-effective, evidence based decisions on which RG features toi nclude in an RG strategy, according to a specific portfolio of games. The findings of this study will be available via a web-based tool, known as the Responsible Gambling Knowledge Centre (RGKC)
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