Influence of brand loyalty on consumer sportswear

The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear brands. Previous research adopted seven factors to test in the Malaysian environment. The seven factors of brand loyalty are brand name, product quality, price, style, promotion, service quality and store environment. Brand name has shown strong correlation with brand loyalty. In order to increase customer satisfaction and drive them to be brand loyalists, marketers are encouraged to develop aggressive marketing programs. Questionnaires were distributed and self-administered to 100 respondents. Descriptive analysis, one-way ANOVA and Pearson Correlation were used in this study. The research results showed that there is positive and significant relationship between factors of brand loyalty (brand name, product quality, price, style, promotion, service quality and store environment) with sportswear brand loyalty. Study of more focused factors that are appropriate to the Malaysian environment is recommended in order to obtain accurate information

Factors influencing customer satisfaction and loyalty to internationally branded clothes

Satisfaction is important as the principle purpose of a business is to create satisfied customers that will consequently lead to higher profitability in the future. Therefore, it is crucial for marketers to focus on creating and retaining customer loyalty in a business. Besides, customer satisfaction and loyalty are being highlighted due to growing interests and practices in customer relationship management. Thus, this study seeks to examine the factors affecting customer satisfaction with regard to the purchase of imported apparel, and to determine the relationship between customer satisfaction and customer loyalty. A questionnaire was constructed and data were collected from 100 buyers of imported apparel in Malaysia. Results indicated that customer satisfaction is positively affected by brand credibility, perceived quality, and perceived value. This finding implies that a higher customer satisfaction leads to higher levels of customer retention and loyalty towards a specific brand. In conclusion, understanding such factors will help marketers of internationally branded apparel to operate their businesses effectively

The case of Sinaran Construction Bhd (SCB)

The case illustrates a scenario at Sinaran Construction Bhd (SCB) during the construction of Kuala Lumpur Convention Centre. It begins amidst a weekly progress meeting of all the project managers, about the project being three months behind schedule. The case then focuses on among others, the cause of the delay which was mainly human resource. The company reported an increase in employee turnover rate which rooted from poor working conditions, no job satisfaction, better offers elsewhere and no clear directions from superiors. Characters in the case were briefly described exposing more internal issues that needs to be resolved

Factors affecting customer loyalty in the telecommunications industry in the Klang Valley, Malaysia

A vital factor in the growth and performance of a company in the current highly competitive telecommunications industry is the development and enhancement of customer loyalty. Although several studies in the past have helped explain the influence of some significant variables for loyalty, not many studies have examined the effects of certain factors such as service quality, customer value and corporate image on the loyalty of subscribers of mobile telecommunication companies or providers. Thus, the aim of this study is to explore the critical factors of service quality, customer value, corporate image and customer satisfaction that generate customer loyalty in the mobile communication service markets in the Klang Valley, Malaysia. Furthermore, this study also attempts to validate the connection between these factors and customer loyalty. This study employed the convenience sampling method to select 100 respondents in the Klang Valley, Malaysia, who are mobile phone users. Their personal information was analysed by means of descriptive analysis, while inferential analysis was used to test the hypotheses. All the hypotheses were found to be supported by the findings of the study, which also showed that the tested variables are significantly related to each other. This illustrates that mobile service providers wanting to build and maintain a competitive edge in the mobile service market should make greater efforts to enhance the quality of their service, provide superior customer value, attain higher customer satisfaction and win customer loyalty

The effect of a psychological climate for creativity on job satisfaction and work performance

The organisational climate for creativity has been widely acknowledged to influence various work outcomes such as employee innovation and productivity. Researches carried out on the creative climate in Malaysia have up till now, confirmed the notion. However, as far as the Malaysian context is concerned, the effect of a creative work environment on employee job satisfaction and work performance level has yet to be explored. As such, this study aims to investigate the effects of a psychological climate for creativity on job satisfaction and work performance. Additionally, this study seeks to establish the role of job satisfaction as a mediator on the relationship between organisational climate and work performance. The results from a sample of 118 electrical engineers working only within the area of the Klang Valley suggest that all variable relationships were positively and significantly correlated: Job satisfaction - Work performance, Psychological climate for creativity - Job satisfaction and Psychological climate for creativity - Work performance. Moreover, job satisfaction was found to mediate between the psychological climate for creativity and work performance when an analysis was carried out on three separate regressions

Consumer’s intention of purchase sustainable products: the moderating role of attitude and trust

Awareness about environment has found its place in consumer's mind set. During the past decades, consumers considered issues such as environmental issues and social issues (e.g. label's right or child's right) while purchasing products. Hence, this group of consumers are looking forward the alternative products such as sustainable products which could be presuming environmental issues and social issues. Sustainability is a vital element which is a challenge for product developers nowadays. On the other hand, companies put efforts to meet the demand of this group of consumers where the competition is high. While, there are available sustainable products in the markets, consumer's intention of purchase these products is imprecise. Besides, the attributes of these products are not categorised yet by scholars. Therefore to understand consumer's intention, the present study aims (i) to categorise the sustainable products; (ii) to extract the influential factors on consumer's intention to purchase sustainable products; and (iii) to develop a conceptual model of consumer's intention to purchase sustainable products. By reviewing literature, the factors of belief, knowledge, attitude, company's sustainable responsibility (i.e. economic, environment and social), trust and perceive quality are founded to be as the influential factors on consumer's intention to purchase these products. Besides, the mediating roles of attitude and trust on consumer's intention to purchase sustainable products are considered in this paper. Eventually, the conceptual framework of consumer's intention to purchase sustainable products is proposed

Price fairness, guest emotions, satisfaction and behavioral intentions in peer to peer accommodation sector

The aim of this study is to examine the impact of price fairness on guest emotions, satisfaction and behavioral intentions in Malaysian P2P accommodation sector. The higher level of tourist arrivals towards P2P accommodations sector has drawn the attention of scholars and government. Therefore, this conceptual paper on P2P accommodation proposes an opportunity to examine the influence of external and internal stimuli on guest’s behavioral intentions during their stay in P2P accommodation at Malaysia. The conceptual framework of this study is built on the basis of Stimulus Organism Response (S-O-R) theory. A complete study followed by a conceptual framework will be carried out by using structural equation modeling (SEM). The results of this study will benefit international tourists and local people of Malaysia who are engaged in P2P accommodation sector. In addition, the findings will give a better understanding of S-O-R theory

The influence of demographic variables on lecturers’ protean careers orientation

The present study examined the influence of age, level of education and gender on two dimensions of the protean career orientation: values-driven attitude and self-directed behaviour. The results, based on 582 university lecturers, showed that age was a significant predictor for the values-driven attitude while educational level was a significant predictor for the self-directed attitude. Gender was significant for both values-driven attitude and self-directed attitude. For both these dimensions, female lecturers scored higher than male lecturers, indicating that women were more intent on using their own values (versus organisational values) to guide their careers (values-driven) and possessed a self-directed attitude towards career management. The results of this study provided a further understanding of the factors that influence protean careerists. Furthermore, both research and managerial implications associated with values-driven attitude and self-directed attitude were discussed

Essential quality attributes in fresh produce purchase by Malaysian consumers

Product attribute is one of the most important criteria in consumers’ purchase decision making. This study examines consumers’ perceptions on the essential quality attributes of fresh produce. For this purpose, 1,562 usable responses were analysed. Findings show that quality product attributes such as absence of defect, absence of blemishes, ripeness, freshness, absence of pesticides, absence of preservatives, nutritional value and cleanliness are consistently rated as important for both fruits and vegetables

Aesthetic Appeal and Beyond: Examining the Influence of Restaurant Interior Design on Bangladeshi Consumers’ Satisfaction and Revisit Intention

The primary motivation of the restaurant business is to serve consumers food and beverages and trigger them to make a repurchase. Moreover, it is a highly competitive business. The restaurant authorities employ several strategies to attract consumers to compete in the highly competitive industry and one of the leading practices in the restaurant industry is attracting guests with innovative and fascinating interior design. The purpose of conducting this study is to quantify the role of restaurants’ interior design on consumers’ revisit intention. Consumer satisfaction served as a mediator between restaurants' interior design and consumer revisit intention. An online survey was conducted on 393 Bangladeshi consumers to collect the data. The present study found a positive association among consumer satisfaction, restaurant interior design, and consumer revisit intention. This study contributes several theoretical and practical contributions for the academicians and the stakeholders of the restaurant industry.    &nbsp