Retweeting brand experiences : factors motivating receivers to proliferate brand image disruptions

As social network site users increasingly use microblogs to share their positive and negative experiences with brands, there is a surprising dearth of research on the receivers of MeWOM brand image disruptions (electronic word-of-mouth brand image disruptions that take place in a microblog) to determine the factors that motivate them to re-share them. 372 Twitter users in the United States were exposed to six positive and negative MeWOM brand image disruptions in an online experiment which replicated the Twitter environment. Two PLS Structural Equation Models were created to determine the factors which motivated receivers to retweet the MeWOM brand image disruptions. The results demonstrated that ‘relevance’ and ‘issue involvement’ were significant positive predictors of receivers’ retweeting both positive and negative valence MeWOM brand image disruptions

Growth Rate Consequences of Coloniality in a Harmful Phytoplankter

Allometric studies have shown that individual growth rate is inversely related to body size across a broad spectrum of organisms that vary greatly in size. Fewer studies have documented such patterns within species. No data exist directly documenting the influence of colony size on growth rate for microscopic, colonial organisms.To determine if similar negative relationships between growth rate and size hold for colonial organisms, we developed a technique for measuring the growth of individual colonies of a bloom-forming, toxic cyanobacterium, Microcystis aeruginosa using microscopy and digital image analysis. For five out of six genotypes of M. aeruginosa isolated from lakes in Michigan and Alabama, we found significant negative relationships between colony size and growth rate. We found large intraspecific variation in both the slope of these relationships and in the growth rate of colonies at a standard size. In addition, growth rate estimates for individual colonies were generally consistent with population growth rates measured using standard batch culture.Given that colony size varies widely within populations, our results imply that natural populations of colonial phytoplankton exist as a mosaic of individuals with widely varying ecological attributes (since size strongly affects growth rate, grazing mortality, and migration speed). Quantifying the influence of colony size on growth rate will permit development of more accurate, predictive models of ecological interactions (e.g., competition, herbivory) and their role in the proliferation of harmful algal blooms, in addition to increasing our understanding about why these interactions vary in strength within and across environments

A Sequence of Outbursts from the Transient X-Ray Pulsar GS 0834-430

GS 0834-430, a 12.3 s accretion-powered pulsar, has been observed in seven outbursts with the BATSE large-area detectors on the Compton Gamma Ray Observatory. The first five outbursts observed by BATSE occurred at intervals of about 107 days, while the final two outbursts were separated by about 140 days. The photon energy spectrum, measured by Earth occultation in the 20-100 keV band, can be fitted by a power law with photon index α ≈ -3.7 or by an exponential spectrum with temperature kT ≈ 15 keV, with some variations within outbursts. The source has a low pulse fraction, ≾ 0.15 in the 20-50 keV band. We have observed significant temporal and energy-dependent variations in epoch folded pulse profiles. Because the intrinsic torque effects for this system are at least comparable to orbital effects, pulse timing analysis did not produce a unique orbital solution. However, confidence regions for the orbital elements yielded the following 1 σ limits: orbital period P_(orb) = 105.8 ± 0.4 days and eccentricity 0.10 ≾ e ≾ 0.17. GS 0834-430 is most likely a Be/X-ray binary

Gamma ray monitoring of a AGN and galactic black hole candidates by the Compton Gamma Ray Observatory

The Compton Gamma-Ray Observatory's Burst and Transient Source Experiment (BATSE) has a powerful capability to provide nearly uninterrupted monitoring in the 25 keV-10 MeV range of both active galactic nuclei (AGN) and galactic black hole candidates (GBHC) such as Cygnus X-1, using the occultation of cosmic sources by the Earth. Since the Crab is detected by the BATSE Large Area Detectors with roughly 25(sigma) significance in the 15-125 keV range in a single rise or set, a variation by a factor of two of a source having one-tenth the strength of Cygnus X-1 should be detectable within a day. Methods of modeling the background are discussed which will increase the accuracy, sensitivity, and reliability of the results beyond those obtainable from a linear background fit with a single rise or set discontinuity