Advancing research on loyalty programs:a future research agenda

Artículo de publicación ISIDespite the growing literature on loyalty program (LP) research, many questions remain underexplored. Driven by advancements in information technology, marketing analytics, and consumer interface platforms (e.g., mobile devices), there have been many recent developments in LP practices around the world. They impose new challenges and create exciting opportunities for future LP research. The main objective of this paper is to identify missing links in the literature and to craft a future research agenda to advance LP research and practice. Our discussion focuses on three key areas: (1) LP designs, (2) Assessment of LP performance, and (3) Emerging trends and the impact of new technologies. We highlight several gaps in the literature and outline research opportunities in each area

Tectonic control on the Early Cretaceous Bentheim Sandstone sediments in the Schoonebeek oil field, The Netherlands

The reservoir rock of the Schoonebeek oil field is formed by the sandstones of the Bentheim Sandstone Member. The sedimentology and depositional environment of this sandstone have been extensively studied, but the relationship between the geometry of the sandstone and tectonic activity in the Schoonebeek area remains poorly understood. 355 boreholes and two threedimensional (3D) seismic surveys were used to study this relationship. An eroded zone in the west of the field and an area where the original depositional thickness is still intact were identified. Using the ezValidator software package it can be seen that uplift of a local anticline played an important role in the erosion of the sandstone. Deposition of the sands of the Bentheim Sandstone Member and the overlying Vlieland Sandstone and Claystone formations occurred on an unstable changing palaeotopography, whereby the instability was probably driven by halokinetic movement of the underlying Late Permian Zechstein salt. Syndepositional tectonic movements affected local thickness variations in the Bentheim Sandstone Member in the west of the field, leading to westwards thinning

Advancing Research on Loyalty Programs: A Future Research Agenda

Despite the growing literature on loyalty program (LP) research, many questions remain underexplored. Driven by advancements in information technology, marketing analytics, and consumer interface platforms (e.g., mobile devices), there have been many recent developments in LP practices around the world. They impose new challenges and create exciting opportunities for future LP research. The main objective of this paper is to identify missing links in the literature and to craft a future research agenda to advance LP research and practice. Our discussion focuses on three key areas: (1) LP designs, (2) Assessment of LP performance, and (3) Emerging trends and the impact of new technologies. We highlight several gaps in the literature and outline research opportunities in each area.This article is based on discussions in the workshop with the same title at the 9th Triennial Choice Symposium, co-chaired by Els Breugelmans, Tammo Bijmolt, and Jie Zhang.status: publishe