Advances in Lyrical Consumer Research: Collaborative Circles and Paradessential Poetics Advances in lyrical Consumer Research: Collaborative Circles and Paradessential Poetics

This brand culture research project explores the expressions of rebellion and questing for creativity in small dynamic friendship circles and their relevance for a vibrant urban reputation. The poetic texture and the schismatic core of the city as a brandscape are staged in three embodied acts. An explorative case study follows a collaborative creative circle of musicians in action. Next, paradessentials of brand performativity are sourced from key interpreters. In ethno-poetics there is no hypothesis up for validation; the project concludes with individual evocations, as a sequential thickening of unresolved paradoxes of the city's ambiguous reputation, in newly commissioned poetry. [url]: http://www.acrwebsite.org/volumes/1006762/eacr/vol9/E-09 [copyright notice]: This work is copyrighted by The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/. 275 European Advances in Consumer Research Volume 9, © 2011 Advances in lyrical Consumer Research: Collaborative Circles and Paradessential Poetics Roel Wijland, University of Otago, New Zealand Jürgen Gnoth, University of Otago, New Zealand ABStRACt This brand culture research project explores the expressions of rebellion and questing for creativity in small dynamic friendship circles and their relevance for a vibrant urban reputation. The poetic texture and the schismatic core of the city as a brandscape are staged in three embodied acts. An explorative case study follows a collaborative creative circle of musicians in action. Next, paradessentials of brand performativity are sourced from key interpreters. In ethno-poetics there is no hypothesis up for validation; the project concludes with individual evocations, as a sequential thickening of unresolved paradoxes of the city's ambiguous reputation, in newly commissioned poetry

Thin-slicing Tremé as a subjective sashay: heretical pilgrimages to St. Augustine Church

Five heretical field researchers celebrate human subjectivity in a fractured journey toward St. Augustine Catholic Church in the heart of Tremé in September 2015. They populate their diverse pentagonal thoughts with Mary Douglas’ negotiated concepts of purity and pollution, rituals and symbols as a counterweight in their backpacks. Some are inspired by the theatrical mythologies of the guides who take them there, others are stopped in their track by the residual devastation of Hurricane Katrina. Some stop to wonder at Nicolas Cage’s future resting place, others line up at food-trucks to add smells and taste to Tremé’s mediated precreation. Some frame it as a battle ground of past and present injustice, others acknowledge the strife inside the dirty tourist. The thin-sliced meanings acquired on the boulevards to St. Augustine Catholic Church provide a touch of truthfulness, in the idiosyncratic segments, and the spirited spaces in between