CORE
🇺🇦
make metadata, not war
Services
Services overview
Explore all CORE services
Access to raw data
API
Dataset
FastSync
Content discovery
Recommender
Discovery
OAI identifiers
OAI Resolver
Managing content
Dashboard
Bespoke contracts
Consultancy services
Support us
Support us
Membership
Sponsorship
Community governance
Advisory Board
Board of supporters
Research network
About
About us
Our mission
Team
Blog
FAQs
Contact us
Advances in Lyrical Consumer Research: Collaborative Circles and Paradessential Poetics Advances in lyrical Consumer Research: Collaborative Circles and Paradessential Poetics
Authors
Jürgen Gnoth
Jürgen Gnoth
Roel Wijland
Roel Wijland
Publication date
1 January 2011
Publisher
Abstract
This brand culture research project explores the expressions of rebellion and questing for creativity in small dynamic friendship circles and their relevance for a vibrant urban reputation. The poetic texture and the schismatic core of the city as a brandscape are staged in three embodied acts. An explorative case study follows a collaborative creative circle of musicians in action. Next, paradessentials of brand performativity are sourced from key interpreters. In ethno-poetics there is no hypothesis up for validation; the project concludes with individual evocations, as a sequential thickening of unresolved paradoxes of the city's ambiguous reputation, in newly commissioned poetry. [url]: http://www.acrwebsite.org/volumes/1006762/eacr/vol9/E-09 [copyright notice]: This work is copyrighted by The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/. 275 European Advances in Consumer Research Volume 9, © 2011 Advances in lyrical Consumer Research: Collaborative Circles and Paradessential Poetics Roel Wijland, University of Otago, New Zealand Jürgen Gnoth, University of Otago, New Zealand ABStRACt This brand culture research project explores the expressions of rebellion and questing for creativity in small dynamic friendship circles and their relevance for a vibrant urban reputation. The poetic texture and the schismatic core of the city as a brandscape are staged in three embodied acts. An explorative case study follows a collaborative creative circle of musicians in action. Next, paradessentials of brand performativity are sourced from key interpreters. In ethno-poetics there is no hypothesis up for validation; the project concludes with individual evocations, as a sequential thickening of unresolved paradoxes of the city's ambiguous reputation, in newly commissioned poetry
Similar works
Full text
Available Versions
CiteSeerX
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:CiteSeerX.psu:10.1.1.1044....
Last time updated on 07/12/2020