Understanding Motivation Towards Overseas Travel of Senior Indonesians

The ageing Indonesian population is seen as one of the most attractive markets to the tourism industry. While literature on senior travel motivation is abundant, however, to the author’s knowledge, empirical studies that focus on examining Indonesian senior outbound travel behaviour is still rare. This study initiates a novel inquiry into the push and the pull motivational factors of Indonesian seniors when visiting destination in overseas. Questionnaires were used to collect data from 246 Indonesian seniors aged over 55 years who had travelled abroad. The results revealed three push factors of: 1) self-exploration; 2) relaxation; and 3) relationship enhancement; whereas five pull factors were found namely: 1) facilities and hygiene; 2) destination familiarity; 3) value for money and destination proximity; 4) local attractions; and 5) supporting travel facilities in host destination

digital marketing communication model of traditional indonesian decorative art products: antecedents to call to action

Marketing communication is an essential element in business and the measurement of communication process needs to be taken for both persuasive and instructive marketing content. The proliferation of digital communication media has posed a significant implication on marketing strategy. As call to action is used as an output indicator of digital communication, it has therefore become the ultimate goal of the whole communication process. This study aims to examine the antecedents to call to action as a consumer’s immediate response towards digital marketing communication activity. User background, cultural experience, and website quality are adopted as exogenous variables while intention is selected as an intervening variable. The focus of this study is on the traditional Indonesian decorative art products. The samples involve small-scale entrepreneurs of batik products in Surabaya and Sidoarjo, East Java. The survey was completed online by 187 netizens as a non-probability sample. Netizens were asked to open a website that provides information about the traditional Indonesian decorative art products typical of East Java Indonesia, then fill out the online questionnaire provided. In addition, Focus Group Discussions (FGDs) were conducted against 15 owners of Small and Medium Enterprises (SME) in Surabaya and Sidoarjo. Analysis of experimental data using the Smart PLS. The results show that there is a significant and positive influence of user background, cultural experience, and website quality on intention, which in turn, poses a significant and positive effect on call-to-action. In addition, intention is shown as a perfect intervening variable between user background, cultural experience, and website quality, and call-to-action. The results also indicate that the majority of the SMEs owners have adequate understanding of online product marketing

he Formulation of Alternative Competitive Strategy for Budget Hotel in Surabaya: Blue Ocean Strategy Approach

The unbalanced number of hotel growth and visitor growth in Surabaya created a pressure between hotels which targeting the same market segments. . The highest growth of hotel numbers was found in budget hotels level, which means that the properties need to have a winning competitive strategy. This study aimed to analyze the existing competitive strategy that is generally used by budget hotel, and to find an alternative strategy to help budget hotels to compete using blue ocean strategy approach. The research method was a qualitative exploratory and descriptive, employing semi-structured interviews with hotel managers of three budget hotels in Surabaya. The results showed that in general, budget hotels still used red ocean strategy to compete. The techno-sustainable hotel concept was eventually proposed as a result of alternative competitive strategy that could be implemented but hotel industries

Would it be safe to travel domestically now? The analysis of perceived travel risk across generations

The Covid-19 pandemic has harmed various industries, including tourism. Many individuals prefer staying at home to going on vacation, and this is due to the fright of the existing pandemic situation. This study is aimed to examine the level of travel risk perceptions of domestic tourists among generations X, Y and Z. One-way ANOVA statistical technique was applied to identify the differences in travel risk perceptions among the three generations. A total of 603 samples representing generations X, Y, and Z have participated in the online survey. The result shows that each generation has significantly different perception in viewing various types of travel risks. The findings are expected to offer recommendations for tourism service business managers to create a safe and comfortable quality travel experience

The Influence of Website Quality, Psychological Factors and User Experience to Purchase Intention, an approach Mraketing Communication Model of Traditional Indonesian Decorative Art Products

Marketing communication is an essential element in the business. The measurement of communication process needs to be taken both for persuasive and instructive marketing content. The proliferation of digital communication media has posed a significant implication for marketing strategy. website quality phsycology factor, and cultural experience, were concepts adopted as exogenous and intervening variables while purchase intention was chosen as endogenous variable. The focus of this study was on the traditional Indonesian decorative art products. The samples involved small-scale entrepreneurs of batik products in Makassar South Sulawesi, Banjarmasin South Kalimantan, Jambi South Sumatera, and Surabaya East Java. The discovery survey was completed online questionnaire to 187 netizens, and the results show that there is a positive influence of the website. Phsycolog factor and cultural experience nitizen have positive effect on purchase intention. In addition, the phsycolog factor and cultural experience was shown as a perfect intervening variables between the website quality and purchase intention

PENGARUH AUTENTISITAS MEREK TERHADAP KOMITMEN MEREK DENGAN KEPRIBADIAN MEREK DAN KEPERCAYAAN PELANGGAN PADA PRODUK APPLE SEBAGAI VARIABEL MEDIASI

This study aims to examine the effect of brand authenticity on brand commitment with brand personality and brand trust towards Apple products as mediating variables. Applying a quantitative approach, the primary data was collected through an online survey to 200 respondents and Partial Least Square (PLS) statistical technique was utilised to analyse the data. The results of this study have confirmed the relationships between the examined variables. That is, brand authenticity has a significant influence on brand commitment. Further, Apple‘s brand personality and brand trust have appeared as mediating variables as to how brand authenticity affects brand commitment

Indonesian food culture mapping: A starter contribution to promote Indonesian culinary tourism

The food culture of Indonesia is shaped by several factors such as nature, history, and culture. With its enormous geographic and cultural diversity across the archipelagos, it is evident that Indonesian cuisine is rich in variety and taste. As such, food can be utilised as a strategic means to boost the tourism industry of the country. In the past 5 years, the Indonesian government has given a great support for the development of culinary tourism as one special interest tourism sector that is promoted extensively to the international market. Promoting Indonesian culinary tourism should not be merely exposing the ample varieties of the traditional food that Indonesia has, but more importantly, telling the market about the socio-cultural values behind the food itself. This study aimed to portray how Indonesian food culture has been shaped, developed, and held as the value embedded in the society and has been passed from one generation to the next. For the purpose of the study, a range of literature from journal articles, books, archives, magazines, and articles to Internet sources that are relevant to Indonesian culinary discussions was reviewed

KEBIASAAN BARU DI SEKTOR HOSPITALITY: TITIK TEMU KUALITAS PENGALAMAN DAN KEPERCAYAAN PELANGGAN

Melihat kontribusi industri jasa hospitality yang signifikan terhadap pemulihan ekonomi nasional, maka menjadi menarik untuk didiskusikan lebih lanjut bagaimana dampak pandemi serta perubahan yang telah, sedang, dan akan berlangsung di industri ini dalam menyiasati pandemi. Tulisan ini bertujuan untuk melihat bagaimana kesiapan industri jasa hospitality di Indonesia untuk bangkit melanjutkan operasional bisnis pada era adaptasi kebiasaan baru. Harapannya, adaptasi kebiasaan baru dapat menjadi titik temu antara kualitas pengalaman dengan kepercayaan pelanggan yang menjadi inti dari jasa hospitality. Argumen yang akan dibangun dalam tulisan ini adalah bahwa sesungguhnya, pandemi yang terjadi, dapat dipandang sebagai momentum perubahan kualitas layanan hospitality yang lebih hijau dan berkelanjutan, salah satunya melalui optimalisasi teknologi digital dalam operasional bisnis, sehingga berujung pada terciptanya kepercayaan pelanggan untuk kembali berani menikmati layanan hospitality

Factors Affecting Online Brand Trust on Low Cost Carrier's Website in Indonesia

: Build brand trust is very important, especially brand trust in the online environment (Online Brand Trust). Previous studies showed that WOM, website security, past/previous online experiences, information quality, brand name/reputation and the perception of risk are all factors that affect Online Brand Trust. Thus, this study was conducted to determine the factors affecting Online Brand Trust on the airline's website budget in Indonesia. Data analysis technique used is PLS-SEM to examine the predictive relationship between the constructs described in theory. The results showed that WOM and web site security is a significant factor in influencing consumer risk perceptions, as well as the brand name/reputation are factors that affect the Online Brand Trust. Meanwhile, the perception of risk proved to be not significant in influencing Online Brand Trust

Website Quality and the Role of Travel Perceived Risk in Influencing Purchase Intention: A Study on Bali Tourism Board’s Official Website

There has been an increased intensity in the use of the website as a strategic means for marketing a destination. Out of all local tourism government’s official websites, The Bali Bible (www.thebalibible.com), managed by Bali Tourism Board (BTB), is observed to be the most comprehensive tourism website which allows tourists to explore Bali before the visit. The website facilitates tourists to purchase the tourism-related products and services offered such as accommodation, local transportation rent, and tickets of tourist attractions in Bali. This study aimed to examine the effect of website quality of the Bali Tourism Board on purchase intention with travel perceived risk as a moderating variable. The survey was completed to 239 respondents who had ever surfed on the Bali Tourism Board website. The result of the study revealed that website quality could significantly enhance the intention to purchase directly on the website. While travel perceived risk had a direct influence on purchase intention, it appeared not to be a significant moderating variable that contributes to the effect of website quality on the intention to purchase on the website. Through these results, recommendations are offered to relevant destination stakeholders to improve the website management