Pengaruh Implementasi Sistem Pelayanan SITEK REBORN terhadap Kinerja Operasional PT Angkasa Pura Logistik Bandar Udara Ahmad Yani Semarang

In the era of globalization and increasingly fierce competition, logistics companies are required to improve the efficiency and effectiveness of their services. A good service system is one of the key factors in achieving this goal. The aim of the service system is expected to provide innovative solutions to improve the operational performance of officers, which includes aspects of speed, accuracy, and customer satisfaction through digitizing logistics services in the airport sector. The research aims to determine the effect of implementing the REBORN service system on the operational performance of PT Angkasa Pura Logistik officers at Ahmad Yani Airport, Semarang. This research uses quantitative methods. Primary data was collected through a questionnaire distributed to 40 respondents, consisting of operational officers at the PT Angkasa Pura Logistik Cargo Terminal. Samples were taken using a purposive sampling technique using the Isaac and Michael formula. Data was analyzed using SPSS 25 software with simple linear regression analysis, a T-test, and a coefficient of determination test. The research results show that the implementation of the SITEK REBORN system has a significant influence on the operational performance of PT Angkasa Pura Logistik. This is proven through a simple linear regression test, where the implementation variable shows a positive impact on the operational performance variable with a significance value of 0.000 < 0.05 and a t-count value of 9.268. In addition, the coefficient of determination (R²) of 0.693 indicates that 69.3% of the variation in operational performance can be explained by implementing the SITEK REBORN system. At the same time, the remainder is influenced by other variables not studied. This research concludes that digitalization through SITEK REBORN significantly improves operational performance, which in turn can increase the efficiency and productivity of PT Angkasa Pura Logistik at Ahmad Yani Airport, Semarang

Analisis Dampak Pandemi Terhadap Sosial - Ekonomi Masyarakat Pengusaha Industri Kecil Sarung Tenun Goyor di Kecamatan Taman Kabupaten Pemalang

The goyor woven sarong is a non-machine loom originating from the village of North Wanarejan and has spread to Taman District, Pemalang Regency. This woven sarong craft began to produce from 1942 and continues to grow until now. Starting with the Covid-19 pandemic, goyor woven sarong entrepreneurs experienced a decline in terms of workforce, production, prices, and so on. The purpose of making this research namely (1) Analyze the impact of the Covid-19 pandemic on the socio-economics of ATBM goyor woven sarong entrepreneurs in Taman Subdistrict, Pemalang Regency, (2) Analyze the survival strategy of goyor ATBM woven sarong entrepreneurs during the Covid-19 pandemic in Taman Subdistrict Pemalang Regency. Data processing techniques are carried out in several stages including editing, coding, tabulation and cleaning. The results of this study have 60 respondents, the following research results show (1) there is a covid-19 pandemic, operational hours which were previously 8 hours per day have become 6 hours. Labor, production and turnover are very influential on the sustainability of the sarong entrepreneur. Workers' salaries have decreased from 12% for fine materials and 9% for coarse materials. Raw material prices 16-20 million reach 50%, 16-20 million achieve a reduction of 30% and 25 million there is only 1 entrepreneur. (2) Production experienced a change in motifs, 60% and color 13% and no change, 27%, the price strategy of the goyor woven sarong entrepreneur, namely a 10% discount for one dozen, the promotion strategy of the goyor woven sarong entrepreneur, which has not yet been 86% because they have collaborated with people, 87% of goyor woven sarongs are marketed overseas