The Impact of Brand Image on Consumer Behaviour of Luxury Goods of Fashion Industry in China

When we are marching into the next century, we have been witnessing China emerge as a great economic entity in the world. China, as a newly emerging market, has many affluent opportunities to be discovered and developed by business organisations from different industries. With the great population and the government's liberalising attitude, China has made itself an auspicious country for luxury goods of fashion industry. Consequently, it is significant for marketers to understand how Chinese consumers' behave and what their attitude is so as to tap the astronomical opportunity in China. As a result, I am inspired to find out the impact of brand on consumer behaviour of luxury good of the fashion market. Also, due to China as a potential emerging market, my supervisor and I decided to narrow down the research scope to only China, instead of Asia. Consequently, this essay aims to describe the impact of brand on consumer behaviour of luxury goods, to examine how brand image influences consumer behaviour, how Chinese consumers perceive luxury goods and propose how luxury goods companies can counter the piracy problem from the brand perspective of luxury goods of the fashion industry in China

Measurement of Production Efficiency in Semiconductor Assembly House: Approach of Data Envelopment Analysis

Non

Quantitative measures of functional outcomes and quality of life in patients with C5 palsy

AbstractBackgroundIt is generally understood that postoperative C5 palsy can occur with anterior or posterior decompression surgery, but functional measures of the palsy have not been well documented. This study aimed to investigate the incidence of C5 palsy in different surgical procedures, examine the correlations between muscle strength, upper extremity functional measures, and health-related quality of life, and to observe potential risk factors contributing to C5 palsy.MethodsOur investigation involved a retrospective study design. A total of 364 patients who underwent decompression surgery were indicated within the selected exclusion criteria. Additionally, 12 C5 palsy patients were recruited. The relationships between the manual muscle test (MMT), the action research arm test (ARAT), the Jebsen test of hand function (JTHF), and the European quality of life-5 dimensions (EQ-5D) were studied, and univariate analyses were performed to search possible risk factors and recovery investigation.ResultsThe data analyzed in the 12 cases and C5 palsy incidences (3.3%) were: 0.7% in anterior procedures (n = 2), 8.8% in posterior procedures (n = 6), and 36.4% in combined procedures (n = 4). Moderate-to-high correlations were observed between the ARAT, JTHF, EQ-5D visual analog scale scores, and MMT (r = 0.636–0.899). There were significant differences in patient age, etiology of cervical lesion, variable decompression procedures, and the number of decompression levels between the C5 palsy and non-C5 palsy groups. For female patients (p = 0.018) and number of decompression levels (p = 0.028), there were significant differences between the complete recovery and the incomplete recovery groups.ConclusionPatients undergoing combined anterior–posterior decompression surgery had the highest incidence of C5 palsy, and correlations between the ARAT, JTHF, EQ-5D visual analog scale clinical tools, and MMT scores supported these findings. Female status and lower decompression levels could also be predictive factors for complete recovery, although additional research is needed to substantiate these findings

The Improvement of Reliability of High-k/Metal Gate pMOSFET Device with Various PMA Conditions

The oxygen and nitrogen were shown to diffuse through the TiN layer in the high-k/metal gate devices during PMA. Both the oxygen and nitrogen annealing will reduce the gate leakage current without increasing oxide thickness. The threshold voltages of the devices changed with various PMA conditions. The reliability of the devices, especially for the oxygen annealed devices, was improved after PMA treatments

Attenuation of Guided Wave Propagation by the Insulation Pipe

Pipeline systems are widely used in gas, refinery, chemical and petro-chemical industries, which usually carry high pressure, high temperature or even highly corrosive fluids. Cracks and corrosion are often found at the outer or inner surface of pipeline and can lead to a serious thinning of wall thickness. Leaks or sudden failures of pipes can cause injuries, fatalities and environmental damage. Ultrasonic nondestructive techniques are available for the detection of wall loss associated with defects in the pipe. Unfortunately, a high proportion in pipelines of these industrial are insulated, so that even external corrosion cannot readily be detected by the conventional ultrasonic testing (single position measurement) without the removal of the insulation, which in most case is time-consuming and cost expensive. Especially in typically industrial plants, there are hundreds of kilometers of pipelines can be in operation. Making inspection of full pipelines is virtually impossible in industrial plants. There is therefore a quick reliable method for the detection of corrosion under insulation (CUI). This technique, called guided wave, employs a pulseecho system applied at a single location of a pipe where only a small section of insulation need to be removed, using waves propagation along the pipe wall. The changes in the response signal indicate the presence of an impedance change in the pipe. The shape and axial location of defects and features in the pipe are also determined by reflected signals and their arrival times. Propagation distance of many tens of meters can readily be obtained in steel pipes [1-6]. Since these guided waves are cylindrical Lamb waves along the pipe, no lateral spreading can occur and the propagation is essentially one-dimensional. In a uniform pipe, their amplitude with propagation distance is therefore only reduced by the material attenuation of the steel [7]

Theory of thermalization in an isolated Bose-Einstein condensate

Thermalization in an isolated oscillating Bose-Einstein condensate in a disordered trap is investigated. We show Shannon entropy in $x$ or $p$ representation is the eligible one to describe the thermalization. Besides, we show that multiple scattering with the disorder generates more and more incoherent thermal particles and condensed and thermal particles act as mutual heat bath that results in the thermalization of the whole system. We also demonstrate that Loschmidt's paradox can be resolved in the present system

Infectious Alopecia in a Dog Breeder After Renal Transplantation

Tinea capitis rarely occurs in renal transplant recipients. We report this living-related renal transplant patient receiving cyclosporine-based therapy who initially presented with severe exfoliation of the scalp with yellowish-white scales and marked hair loss. The lesions extended to the frontal area and both cheeks, resulting in several skin ulcers with perifocal erythematous inflammatory changes, and palpable cervical lymph nodes. A biopsy of a skin lesion revealed fungal infection and culture yielded Microsporum canis. The patient mentioned an outbreak of ringworm in her breeding dogs during this period. After adequate treatment of the patient and her infected animals with griseofulvin and disinfection of the environment, her skin lesions resolved dramatically, with regrowth of hair

New primers for methylation-specific polymerase chain reaction enhance specificity of detecting STAT1 methylation

AbstractObjectiveSignal transducer and activator of transcription (STAT)1 is a key tumor suppressor, which is always methylated in a variety of human cancers. However, nonspecific primers for the detection of specific promoter hypermethylation of STAT1 gene can lead to false-positive or false-negative results for gene methylation.Materials and MethodsWe designed new primers for the detection of STAT1 methylation and compared the sensitivities and specificities of these new primers with prior published primers by methylation-specific polymerase chain reaction (PCR) from ovarian clear cell carcinomas. The mRNA expression levels of STAT1 in these cancerous tissues were also evaluated by reverse-transcriptase PCR and correlated with the results of promoter methylation of STAT1 gene.ResultsNine (39%) of the 23 samples detected by the new primers and 13 samples (56%) detected by prior published primers showed STAT1 methylation. A direct DNA sequencing test revealed that four of the 13 samples (30.8%) showed false positivity for STAT1 methylation using the prior published primers. In contrast, none of the nine samples was false-positive for the detection of STAT1 methylation using the new primers. The new primers for the detection of STAT1 methylation showed 100% specificity and 100% sensitivity without false positivity.ConclusionSpecific primers for methylation-specific PCR are mandatory for the accurate detection of STAT1 gene methylation. Besides, specific primers can generate correct interpretation of STAT1 gene methylation, and its correlation with the clinicopathological characteristics and outcome of cancer patients

Factors Affecting Aluminum Dissolve from Acidified Water Purification Sludge

Recovering resources from water purification sludge (WPS) have been gradually stipulated in environmental protection laws and regulations in many nations. Hence, reusing the WPS is becoming an important topic, and recovering alum from WPS is one of the many practical alternatives. Most previous research efforts have been conducted on studying the amphoteric characteristic of aluminum hydroxide for investigating the optimum pH range to dissolve the Al(III) species from WPS, but it has been lack of reaction kinetics or mechanisms related discussion. Therefore, in this investigation, water purification sludge (WPS) solution was broken by ultrasound to make particle size of reactants smaller, specific surface area larger. According to the reaction kinetics, these phenomena let the dissolved aluminum salt quantity increased and the reaction rate go faster