ANALISIS PENGGUNAAN MODEL PROSES KOMUNIKASI EVENT \"ECOWALK AND BIKE 2012\" SEBAGAI KAMPANYE PUBLIC RELATIONS \"JAKARTA GLOBE\" PERIODE MARET 2012

ANALISIS PENGGUNAAN MODEL PROSES KOMUNIKASI EVENT \"ECOWALK AND BIKE 2012\" SEBAGAI KAMPANYE PUBLIC RELATIONS \"JAKARTA GLOBE\" PERIODE MARET 2012

EVALUASI EVENT WORKSHOP MENGGAMBAR DAN LOMBA MEWARNAI SATWA OLEH PT MNC SKY VISION (INDOVISION) PERIODE MARET - APRIL 2015

EVALUASI EVENT WORKSHOP MENGGAMBAR DAN LOMBA MEWARNAI SATWA OLEH PT MNC SKY VISION (INDOVISION) PERIODE MARET - APRIL 2015

PROSES MANAJEMEN SPECIAL EVENT EARTH HOUR 2013 SEBAGAI STRATEGI POSITIONING (STUDI KASUS THE BODY SHOP INDONESIA) PERIODE MARET - APRIL 2013

PROSES MANAJEMEN SPECIAL EVENT EARTH HOUR 2013 SEBAGAI STRATEGI POSITIONING (STUDI KASUS THE BODY SHOP INDONESIA) PERIODE MARET - APRIL 2013

PENGARUH KESUKSESAN KOMUNIKASI PUBLIC RALATIONS TERHADAP KEPUASAN PELANGGAN MESIN FOTOCOPY FUJI XEROX (STUDI KASUS PADA PELANGGAN PT. ASTRA GRAPHIA DI DAERAH PASAR MINGGU JAKARTA SELATAN) PERIODE NOVEMBER 2011

PENGARUH KESUKSESAN KOMUNIKASI PUBLIC RALATIONS TERHADAP KEPUASAN PELANGGAN MESIN FOTOCOPY FUJI XEROX (STUDI KASUS PADA PELANGGAN PT. ASTRA GRAPHIA DI DAERAH PASAR MINGGU JAKARTA SELATAN) PERIODE NOVEMBER 2011 - Public Relations, Customerâs Satisfactio

EVALUASI EVENT PHILIPS ANNUAL DISTRIBUTOR & CONFERENCE 2015 OLEH PRIMA BROADCAST INDONESIA EVENT ORGANIZER PERIODE 22 MARET 2015 - 27 MARET 2015

EVALUASI EVENT PHILIPS ANNUAL DISTRIBUTOR & CONFERENCE 2015 OLEH PRIMA BROADCAST INDONESIA EVENT ORGANIZER PERIODE 22 MARET 2015 - 27 MARET 2015

Event Beach Clean Up Sebagai Bentuk Pemasaran Sosial Downstream

Pulau Bali berhadapan dengan permasalahan penumpukan sampah plastik dari daerah pantai sampai area laut sebagai dampak peningkatan aktivitas masyarakat. Penelitian ini bertujuan mengetahui pelaksanaan kampanye pelestarian laut di Bali yang dilakukan klub sepak bola Bali United melalui event Beach Clean Up. Konsep yang digunakan dalam penelitian ini adalah event kampanye/pemasaran sosial untuk perubahan perilaku masyarakat pada pelestarian laut di Bali. Jenis penelitian yang digunakan adalah deskriptif kualitatif. Teknik pengumpulan data dengan melakukan dokumentasi, observasi media sosial dan wawancara dengan Head of Creative dan Senior Creative Bali United. Hasil penelitian menunjukkan pelaksanaan event pembersihan pantai di Pantai Purnama, Gianyar, Bali berjalan lancar meskipun yang hadir belum sesuai dengan harapan. Setelah pelaksanaan event, sosialisasi kampanye dilakukan melalui akun media sosial official Bali United. Hasil penelitian juga menunjukkan bahwa event ini berhasil membangun awareness masyarakat Bali  dilihat dari liputan media lokal dan respons masyarakat pada kolom komentar di media sosial. Kegiatan ini juga telah membentuk attitude dan action dari pendukung klub Bali United untuk pengurangan sampah plastik di laut Bali.   The Bali island has been faced with the problem of plastic waste accumulation from the coastal area to the sea area as a result of increased community activities. This study aims to determine the implementation of the marine conservation campaign in Bali by the Bali United football club through the event of Beach Clean Up. The concept used in this research was a social campaign/marketing to change people's behavior in marine conservation in Bali. The research was a qualitative descriptive study. Data was collected using documentation, social media observation and interviews with the Head of Creative and Senior Creative of Bali United. The results showed that the implementation of the event at Purnama Beach, Gianyar, Bali went well even though the attendees did not meet expectations. After the event, the event was covered through Bali United's official social media accounts. The results also showed that this event has succeeded in building awareness of the Balinese people as seen from the coverage in local media and the public response in the comments column on social media. This activity has also formed the attitude and action of the Bali United supporters to reduce plastic waste in the Bali sea

Communication Strategy Model Typical Endorser Central Government Bank on Instagram During Pandemic

The purpose of this study was to determine the information dissemination strategy carried out by Central Government Bank by the role of Typical Person Endorser on Instagram. This study uses a descriptive qualitative approach. The data collection uses observations and interviews with the manager of the communication department of Central Government Bank along with the 3 best Sobat Digital participants who gain highest engagement rate and most content posted related Central Government Bank’s policy. From the results was found that the strategy for using Typical Person Endorser by Central Government Bank to information disseminating about the company and product consisted of Planning covering the selection process and making monthly communication themes, Implementation including training and content creation and publishing, and Evaluation covering social media monitoring and Appreciation in form of good such as work facilities. One of the examples of policy dissemination is digital payment policy during pandemic. In this study, it was also found that the typical person endorser can be used as brand advocacy to disseminate information to break the chain of the COVID-19 virus in the pandemic in direct purchase

PENGARUH PERSEPSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SUSHIGEN JAPANESE KITCHEN PERIODE APRIL 2012

PENGARUH PERSEPSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SUSHIGEN JAPANESE KITCHEN PERIODE APRIL 2012

The Customer Experience of Fashion Collaboration Branding Uniqlo Marni in Indonesia

Uniqlo’s collaboration with luxury brand Marni brings Marni’s signature aesthetic at an affordable price. This study aims to describe the customer experience of Uniqlo Marni products in Indonesia. The research method uses a qualitative descriptive approach. Data collection was carried out through semi- structured research by interviewing Uniqlo customers consisting of models, legal consultants, entrepreneurs, and employees based on the Schmitt concept. In the perceived component, the customer is proud to own this collaboration product. Then, the think component occurs when a customer succeeds in buying products from a well-known brand at a rational price. The customer act component by purchasing this collaboration product carries the genderless theme in accordance with the lifestyle of young people who prioritize appearance. Next, the relate component occurs when the customer is satisfied with the Uniqlo Marni collaboration product and follows the progress of the collaboration. The conclusion of this study shows that customers acknowledge that this collaboration has succeeded in creating memorable experiences, and they are looking forward to Uniqlo’s collaboration with other brands

PENGARUH EVENT ZUMBA WITH CARE TERHADAP EFEKTIVITAS KEGIATAN FUNDRAISING LEO JAKARTA COSMOTEENS PERIODE FEBRUARI 2013

PENGARUH EVENT ZUMBA WITH CARE TERHADAP EFEKTIVITAS KEGIATAN FUNDRAISING LEO JAKARTA COSMOTEENS PERIODE FEBRUARI 2013