717 research outputs found

    Lexical Features and Translation of English for Psychology

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    English for Psychology has its particular lexical features, such as lots of specialized common words, abbreviations, high requirements for professional knowledge. This paper, by way of examples, analyses these lexical features and offers the related translation strategies

    Biomedical Sensor, Device and Measurement Systems

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    Magnetic and Calorimetric Study of the Magnetocaloric Effect in Intermetallics Exhibiting First-order Magnetostructural Transitions

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    En este estudio se caracteriza el efecto magnetocalรณrico de varias series de compuestos intermetรกlicos con transiciones magneto-estructurales de primer orden, tales como Gd5(Si,Ge)4, La(Fe,Si)13Hy, MnAs, (Mn,Fe)2(P,Ge) y MnCoGeBx. La histรฉresis tรฉrmica y magnรฉtica asociada a estas transiciones afecta a la determinaciรณn del cambio isotรฉrmico de entropรญa y del cambio adiabรกtico de temperatura inducidos por una variaciรณn del campo magnรฉtico. Se han usado medidas directas y mรฉtodos indirectos en las determinaciones magnetocalรณricas, incluyendo estos รบltimos mรฉtodos tรฉcnicas magnรฉticas y calorimรฉtricas. Se han comparado los valores resultantes para los cambios de entropรญa y de temperatura usando los distintos mรฉtodos. Se analiza la influencia del proceso de medida y de la irreversibilidad en los valores resultantes de los cambios de entropรญa y de temperatura. Esta investigaciรณn es de interรฉs para el uso de estos materiales en refrigeraciรณn magnรฉtica a temperatura ambiente

    Molecular collapse in graphene: sublattice symmetry effect

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    Atomic collapse can be observed in graphene because of its large "effective" fine structure constant, which enables this phenomenon to occur for an impurity charge as low as Zcโˆผ1โˆ’2Z_c\sim 1-2. Here, we investigate the effect of the sublattice symmetry on molecular collapse in two spatially separated charge tunable vacancies, that are located on the same (A-A type) or different (A-B type) sublattices. We find that the broken sublattice symmetry: (1) does not affect the location of the main bonding and anti-bonding molecular collapse peaks, (2) but shifts the position of the satellite peaks, because they are a consequence of the breaking of the local sublattice symmetry, and (3) there are vacancy characteristic collapse peaks that only occur for A-B type vacancies, which can be employed to distinguish them experimentally from the A-A type. As the charge, energy, and separation distance increase, the additional collapse features merge with the main molecular collapse peaks. We show that the spatial distribution around the vacancy site of the collapse states allows us to differentiate the molecular from the frustrated collapse.Comment: 8 pages and 12 figure

    An Empirical Study of Selection Factors for Commercial Port based on E-Commerce Cross Border Trading Companies in China

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    Due to the rapid growth of international e-commerce, overseas ports are striving to transform from an industrial port centered on the storage of import and export goods (lndustrial port) to a commercial port for the expansion of inland logistics and connection services. With the debut of the new technology of the fourth industrial revolution, in order to expand customer logistics services, save logistics costs, and expand the flow of goods, IOT, Big Data, AI and other information technologies, as well as derivative technologies such as automation and environmental protection technologies, must be integrated with commercial port to operate. China's ports are large but not strong, and there are many problems such as repeated construction and homogeneous competition. Although western authorities in the "135 development plan" proposed "supply structural reforms" a core development train of thought, the three national major strategic ("one belt and one road plan", "regional economic integration", "sea power strategy"), eight key development direction (port resource integration, function expansion, international harbor center construction, port and river and sea, shipping and rail traffic levels increase, port international level; Improve the level of port opening (construction of free trade zones), development of port information technology, improve port green security requirements). Moreover, the scale of China's international e-commerce has always been the world's first, and the port plays an important role in the supply chain logistics system. It has become a trend for international e-commerce enterprises to provide logistics services through ports and sea transport. The research on the combination of effective e-commerce and ports with effective e-commerce and ports should be carried out first. However, from the perspective of previous studies, most of the relevant studies are literature studies and case studies, but in the actual construction of e-commerce harbors and the improvement of competitiveness, the practicality is low. The analytical methods used were limited to AHP. Moreover, it is difficult to find relevant research in e-commerce harbors that combine e-commerce with ports. Therefore, in order to develop an effective e-commerce basic commercial port, improve its competitiveness and create a sustainable e-commerce logistics, this study will introduce the 5th Generation Port concepts, focusing on e-commerce commercial ports, including port and port hinterland and port cities. and facing China's cross-border e-commerce enterprises, we will construct a system of e-commerce port competitiveness factors and e-commerce port entry motivation. They also confirmed whether it was reflective or formative. Not only that, in order to find out the influence factors of the commercial port competitiveness of e-commerce, the relationship between the port competitiveness and the entry period, a high-level model is put forward, and the structural equation combining the reflection formula with the pattern is applied to carry out the empirical analysis. The media effect of port competitiveness, which has not been studied in the previous research, is also analyzed. It also confirms the differences in understanding of the factors affecting port competitiveness and entry motivation caused by import and export enterprises, b2b and b2c enterprises. and whether to choose ports. The analysis results show that the influencing factors of e-commerce port competitiveness include: infrastructure construction, logistics network, the city behind, information system linkage, network communication, logistics service efficiency, supporting services, innovation consciousness, cost, policy, customs clearance and so on. The entry motivation of e-commerce ports includes improving international competitiveness, integrating resources, reducing risks, market reform opportunities and improving logistics services. Moreover, customs clearance, infrastructure construction, customs clearance, improving international competitiveness, ecological construction, operation and preferential treatment are not reflective but formative. The results of the path coefficient analysis of the structural equation confirm that the ecological construction, comprehensive operation and preferential treatment of e-commerce have a profound impact on the port competitiveness. In addition, port competitiveness also has an important impact on improving international competitiveness, integrating resources, reducing risks, market reform opportunities and improving logistics services. Through the analysis of indirect effects, we also make plans to form the port competitiveness and the port entry motivation of e-commerce. The results of each effect analysis of port competitiveness show that the port competitiveness exists in the mediating role between ecological construction, comprehensive management, benefiting the entry motivation of e-commerce ports, and the mediating role between operation and entry motivation of e-commerce ports is the highest. Micom analysis, Mga analysis and other analyses were carried out to confirm the influence factors of port competitiveness and the difference in understanding of the entry motivation between export and import enterprises, between b2b and b2c enterprises, and whether to choose ports, Results it was confirmed that there were differences in factor loadings, concepts and channels among the groups. This will become a reference material for improving cross-border e-commerce logistics, choosing ports, choosing international logistics centers, constructing e-commerce ports, improving port competitiveness, invigorating ports and creating port flows. In addition, the integration and upgrading of Chinese ports in the current supply department reform, regional port economic integration, optimization of port structure, comprehensive pilot area for e-commerce transactions, pilot area for free trade, and separate operation of ports and ports can also be inspired. In addition, China's plans and wisdom will also contribute to the exploration and popularization of the construction of international shipping centers and free ports. At the same time, China will provide various inspirations for the investment, construction and operation of national ports, the transformation of traditional trade and cross-border circulation in the One Belt And One Road plan. The results of this study provided various suggestions for related practices. | ๊ตญ์ œ ๊ฐ„ ์ „์ž์ƒ๊ฑฐ๋ž˜ ๋น ๋ฅธ ์„ฑ์žฅ์œผ๋กœ ์ธํ•ด์„œ ํ•ด์™ธ ํ•ญ๋งŒ๋“ค์€ ์ˆ˜์ถœ์ž…ํ™”๋ฌผ ๋ณด๊ด€ ์ค‘์‹ฌ์˜ ๊ณต์—…ํ•ญ((lndustrial Port)์—์„œ ๋ณ€๋ชจํ•ด ๋‚ด๋ฅ™๋ฌผ๋ฅ˜์™€ ์—ฐ๊ณ„์„œ๋น„์Šค ํ™•๋Œ€๋ฅผ ์œ„ํ•ด ์ „๋ฌธํ™”๋œ ์ƒ์—…ํ•ญ(Commercial Port)์œผ๋กœ ์ „ํ™˜ํ•˜๊ธฐ ์œ„ํ•ด ๋งŽ์€ ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ๋‹ค. 4์ฐจ ์‚ฐ์—…ํ˜๋ช… ์‹ ๊ธฐ์ˆ ์˜ ๋“ฑ์žฅ๊ณผ ๋”๋ถˆ์–ด ๋Œ€ ๊ณ ๊ฐ ๋ฌผ๋ฅ˜์„œ๋น„์Šค ๊ทน๋Œ€ํ™”, ๋ฌผ๋ฅ˜๋น„์šฉ ์ ˆ๊ฐ, ๋ฌผ๋™๋Ÿ‰ ํ™•๋Œ€๋ฅผ ์œ„ํ•ด IOT, ๋น…๋ฐ์ดํ„ฐ, AI ๋“ฑ ์ •๋ณด๊ธฐ์ˆ ๊ณผ ์ž๋™ํ™”, ์นœํ™˜๊ฒฝ ๊ธฐ์ˆ  ๋“ฑ ํŒŒ์ƒ๊ธฐ์ˆ ๋“ค์„ ์ƒ์—…ํ•ญ์— ์ ‘๋ชฉํ•ด์•ผ ์šด์˜๋  ์ˆ˜ ์žˆ๋„๋ก ๋งŽ์€ ์‹œ๋„๋“ค ํ•˜๊ณ  ์žˆ๋Š” ์‹ค์ •์ด๋‹ค. ์ค‘๊ตญ ํ•ญ๋งŒ์€ ๊ทœ๋ชจ๊ฐ€ ํฌ์ง€๋งŒ ๊ฐ•ํ•˜์ง€ ์•Š๊ณ , ์ค‘๋ณต ๊ฑด์„ค, ๋™์งˆ์„ฑ ๊ฒฝ์Ÿ ๋“ฑ ๋งŽ์€ ๋ฌธ์ œ๋“ค์ด ์กด์žฌํ•œ๋‹ค. ๋น„๋ก์„œ ๋‹น๊ตญ์€ '135๋ฐœ์ „๊ณ„ํš'์—์„œ "๊ณต๊ธ‰์ฒ˜ ๊ตฌ์กฐ์  ๊ฐœํ˜" ์˜ 1๊ฐœ์˜ ํ•ต์‹ฌ์  ๋ฐœ์ „๊ตฌ์ƒ, 3๋Œ€ ๊ตญ๊ฐ€ ์ค‘๋Œ€์ „๋žต("์ผ๋Œ€์ผ๋กœ ์ „๋žต", "์ง€์—ญ๊ฒฝ์ œ์ผ์ฒดํ™”", "ํ•ด์šด๊ฐ•๊ตญ์ „๋žต"), 8๊ฐœ ์ค‘์ ๋ฐœ์ „ ๋ฐฉํ–ฅ (ํ•ญ๋งŒ์ž์› ํ†ตํ•ฉ, ํ•ญ๋งŒ๊ธฐ๋Šฅ์˜ ํ™•์žฅํ•˜๊ณ , ๊ตญ์ œ ํ•ญ๋ฌธ์ค‘์‹ฌ๊ฑด์„ค, ํ•ญ๋งŒ๊ณผ ๊ฐ•ํ•ดใ€ํ•ด์šด๊ณผ ์ฒ ๋„์˜ ๋ณตํ•ฉ์šด์†ก ์ˆ˜์ค€ ํ–ฅ์ƒ, ํ•ญ๋งŒ์˜ ๊ตญ์ œํ™” ์ˆ˜์ค€ ์ œ๊ณ , ํ•ญ๋งŒ๊ฐœ๋ฐฉ์ˆ˜์ค€ ์ œ๊ณ (์ž์œ ๋ฌด์—ญ๊ตฌ์—ญ ๊ฑด์„ค), ํ•ญ๋งŒ ์ •๋ณด๊ธฐ์ˆ ๋ฐœ์ „, ํ•ญ๋งŒ๋…น์ƒ‰์•ˆ์ „์š”๊ตฌ ์ œ๊ณ )์„ ์ œ์‹œํ•˜์˜€๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ค‘๊ตญ ๊ตญ์ œ๊ฐ„ ์ „์ž์ƒ๊ฑฐ๋ž˜ ๊ทœ๋ชจ๋Š” ์„ธ๊ณ„ 1์œ„๋กœ ์„ฑ์žฅํ•ด์˜จ ๋งŒํผ ํ•ญ๋งŒ์€ ๊ณต๊ธ‰๋ง ๋ฌผ๋ฅ˜์‹œ์Šคํ…œ์—์„œ ์ค‘์š”ํ•œ ์—ญํ• ์„ ํ•˜๊ณ  ์žˆ๋‹ค. ๊ตญ์ œ ๊ฐ„ ์ „์ž์ƒ๊ฑฐ๋ž˜ ๊ธฐ์—…์€ ํ•ญ๋งŒ๊ณผ ํ•ด์šด์„ ํ†ตํ•ด ๋ฌผ๋ฅ˜์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•˜๋Š” ๊ฒƒ์€ ์ถ”์„ธ๊ฐ€ ๋˜๊ณ  ์žˆ๋‹ค. ํšจ๊ณผ์  ์ „์ž์ƒ๊ฑฐ๋ž˜์™€ ํ•ญ๋งŒ์„ ํšจ๊ณผ์  ์ „์ž์ƒ๊ฑฐ๋ž˜์™€ ํ•ญ๋งŒ์„ ๊ฒฐํ•ฉํ•œ ์ „์ž์ƒ๊ฑฐ๋ž˜ ํ•ญ๋งŒ ๊ด€๋ จ ์—ฐ๊ตฌ๊ฐ€ ์„ ํ–‰๋˜์–ด์•ผ ํ•œ๋‹ค. ํ•˜์ง€๋งŒ ์„ ํ–‰์—ฐ๊ตฌ๋ฅผ ์‚ดํŽด๋ณด๋ฉด ์ด์— ๊ด€ํ•œ ์—ฐ๊ตฌ๋Š” ๋Œ€๋ถ€๋ถ„์€ ๋ฌธํ—Œ๊ฒ€ํ† ์™€ ์‚ฌ๋ก€์—ฐ๊ตฌ๋กœ ์ง„ํ–‰ํ•ด์™”์œผ๋‚˜ ์‹ค์ œ ์ „์ž์ƒ๊ฑฐ๋ž˜ ํ•ญ๋งŒ ๊ตฌ์ถ•๊ณผ ๊ฒฝ์Ÿ๋ ฅ ์ œ๊ณ  ์ ์šฉํ•˜๋Š” ๋ฐ์— ์‹ค์šฉ์„ฑ์ด ๋น„๊ต์  ๋–จ์–ด์ง„๋‹ค. ์‚ฌ์šฉํ•œ ๋ถ„์„๋ฐฉ๋ฒ•์€ AHP๋กœ ๊ตญํ•œ๋˜์–ด ์žˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ „์ž์ƒ๊ฑฐ๋ž˜์™€ ํ•ญ๋งŒ์„ ๊ฒฐํ•ฉํ•œ ์ „์ž์ƒ๊ฑฐ๋ž˜ ํ•ญ๋งŒ์— ๊ด€๋ จ ์—ฐ๊ตฌ๊ฐ€ ์ฐพ์•„๋ณด๊ธฐ ์–ด๋ ต๋‹ค. ๋”ฐ๋ผ์„œ ํšจ๊ณผ์  ์ „์ž์ƒ๊ฑฐ๋ž˜ ๊ธฐ๋ฐ˜ ์ƒ์—…ํ•ญ์„ ๊ณ„ํšํ•˜๊ณ  ๊ฒฝ์Ÿ๋ ฅ ์ œ๊ณ ํ•˜๋ฉฐ, ์ง€์†๊ฐ€๋Šฅํ•œ ์ „์ž์ƒ๊ฑฐ๋ž˜ ๋ฌผ๋ฅ˜๋ฅผ ์กฐ์„ฑํ•˜๊ธฐ ์œ„ํ•ด์„œ ๋ณธ ์—ฐ๊ตฌ๋Š” ์ œ5๋Œ€ ํ•ญ๋งŒ์˜ ๊ฐœ๋…์„ ๋„์ž…ํ•˜๊ณ  ํ•ญ๋งŒ, ํ•ญ๋งŒ๋ฐฐํ›„๋‹จ์ง€, ํ•ญ๋งŒ๋„์‹œ๋ฅผ ๋ชจ๋‘ ํฌํ•จํ•œ ์ „์ž์ƒ๊ฑฐ๋ž˜ ๊ธฐ๋ฐ˜ ์ƒ์—…ํ•ญ์„ ์ค‘์‹ฌ์œผ๋กœ ์ค‘๊ตญ ๊ตญ๊ฒฝ ๊ฐ„ ์ „์ž์ƒ๊ฑฐ๋ž˜๊ธฐ์—…์„ ๋Œ€์ƒ์œผ๋กœ ์ „์ž์ƒ๊ฑฐ๋ž˜ ํ•ญ๋งŒ์˜ ๊ฒฝ์Ÿ๋ ฅ ์˜ํ–ฅ์š”์ธ๊ณผ ์ „์ž์ƒ๊ฑฐ๋ž˜ ํ•ญ๋งŒ์˜ ์ž…์ฃผ๋™๊ธฐ ์ฒด๊ณ„๋ฅผ ์š”์ธ๋ถ„์„์„ ํ†ตํ•ด์„œ ๊ตฌ์ถ•ํ•˜์˜€๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๋“ค์€ ๋ฐ˜์˜์  ๋ชจ๋ธ์ธ์ง€, ํ˜•์„ฑ์  ๋ชจ๋ธ์ธ์ง€๋„ ํ™•์ธํ•˜์˜€๋‹ค. ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ์ „์ž์ƒ๊ฑฐ๋ž˜ ๊ธฐ๋ฐ˜ ์ƒ์—…ํ•ญ ๊ฒฝ์Ÿ๋ ฅ์˜ ์˜ํ–ฅ์š”์ธ, ํ•ญ๋งŒ์˜ ๊ฒฝ์Ÿ๋ ฅ๊ณผ ์ž…์ฃผ๋™๊ธฐ๊ฐ„์˜ ๊ด€๊ณ„๋ฅผ ๊ทœ๋ช…ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ์ฐจ์› ๋ชจ๋ธ์„ ์ œ์‹œํ•˜๊ณ  ๋ฐ˜์˜์  ๋ชจ๋ธ๊ณผ ํ˜•์„ฑ์  ๋ชจ๋ธ์„ ๊ฒฐํ•ฉ๋œ ๊ตฌ์กฐ๋ฐฉ์ •์‹์„ ํ™œ์šฉํ•˜์—ฌ ์‹ค์ฆ๋ถ„์„์„ ์‹ค์‹œํ•˜์˜€๋‹ค. ์„ ํ–‰์—ฐ๊ตฌ์—์„œ ํ•˜์ง€ ์•Š์€ ํ•ญ๋งŒ๊ฒฝ์Ÿ๋ ฅ์˜ ๋งค๊ฐœํšจ๊ณผ ๋˜ํ•œ ๋ถ„์„ํ•˜์˜€๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ˆ˜์ถœ๊ณผ ์ˆ˜์ž…๊ธฐ์—… ๊ฐ„, B2B์™€ B2C๊ธฐ์—… ๊ฐ„, ํ•ญ๋งŒ์„ ํƒ ์—ฌ๋ถ€์— ๋”ฐ๋ฅธ ํ•ญ๋งŒ๊ฒฝ์Ÿ๋ ฅ ์˜ํ–ฅ์š”์ธ๊ณผ ์ž…์ฃผ๋™๊ธฐ์— ๋Œ€ํ•œ ์ธ์‹์ฐจ์ด๊นŒ์ง€ ํ™•์ธํ•˜์˜€๋‹ค. ๋ถ„์„ ๊ฒฐ๊ณผ๋Š” ์ „์ž์ƒ๊ฑฐ๋ž˜ ํ•ญ๋งŒ์˜ ๊ฒฝ์Ÿ๋ ฅ ์˜ํ–ฅ์š”์ธ์— ์ธํ”„๋ผ ๊ตฌ์ถ•, ๋ฌผ๋ฅ˜๋„คํŠธ์›Œํฌ, ๋ฐฐํ›„๋„์‹œ, ์ •๋ณด์‹œ์Šคํ…œ์˜ ์—ฐ๋™, ์˜จ๋ผ์ธ ์†Œํ†ต, ๋ฌผ๋ฅ˜์„œ๋น„์Šค์˜ ํšจ์œจ์„ฑ, ๋งž์ถคํ˜• ์„œ๋น„์Šค, ํ˜์‹ ์˜์‹, ๋น„์šฉ, ์ •์ฑ…, ํ†ต๊ด€ ๋“ฑ์ด ์žˆ๋‹ค. ์ „์ž์ƒ๊ฑฐ๋ž˜ ํ•ญ๋งŒ์˜ ์ž…์ฃผ๋™๊ธฐ์—๋Š” ๊ตญ์ œ๊ฒฝ์Ÿ๋ ฅ ํ–ฅ์ƒ, ์ž์›ํ†ตํ•ฉ, ๋ฆฌ์Šคํฌ ๊ฐ์†Œ, ์‹œ์žฅ๊ฐœํ˜๊ธฐํšŒ, ๋ฌผ๋ฅ˜์„œ๋น„์Šค ํ–ฅ์ƒ ๋“ฑ ์žˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ํ†ต๊ด€, ์ธํ”„๋ผ ๊ตฌ์ถ•ใ€ํ†ต๊ด€ใ€๊ตญ์ œ๊ฒฝ์Ÿ๋ ฅ ํ–ฅ์ƒใ€์ƒํƒœ๊ตฌ์ถ•ใ€์šด์˜ใ€ํ˜œํƒ์€ ๋ฐ˜์˜์  ๋ชจ๋ธ์ด ์•„๋‹Œ ํ˜•์„ฑ์  ๋ชจ๋ธ๋กœ ํŒ๋‹จ๋˜์—ˆ๋‹ค. ๊ตฌ์กฐ๋ฐฉ์ •์‹ ๊ฒฝ๋กœ๊ณ„์ˆ˜ ๋ถ„์„ํ•œ ๊ฒฐ๊ณผ๋Š” ์ „์ž์ƒ๊ฑฐ๋ž˜์˜ ์ƒํƒœ๊ตฌ์ถ•ใ€์ข…ํ•ฉ์  ์šด์˜ใ€ํ˜œํƒ์€ ํ•ญ๋งŒ๊ฒฝ์Ÿ๋ ฅ์— ์œ ์˜๋ฏธํ•œ ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š” ๊ฒƒ์œผ๋กœ ํ™•์ธ๋˜์—ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ํ•ญ๋งŒ๊ฒฝ์Ÿ๋ ฅ์€ ๊ตญ์ œ๊ฒฝ์Ÿ๋ ฅ ํ–ฅ์ƒใ€์ž์›ํ†ตํ•ฉใ€๋ฆฌ์Šคํฌ ๊ฐ์†Œใ€์‹œ์žฅ๊ฐœํ˜๊ธฐํšŒใ€๋ฌผ๋ฅ˜์„œ๋น„์Šค ํ–ฅ์ƒ์— ์œ ์˜๋ฏธํ•œ ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š” ๊ฒƒ์œผ๋กœ ํ™•์ธ๋˜์—ˆ๋‹ค. ๊ฐ„์ ‘ํšจ๊ณผ๋ฅผ ๋ถ„์„ํ•จ์œผ๋กœ์จ ํ•ญ๋งŒ๊ฒฝ์Ÿ๋ ฅ๊ณผ ์ „์ž์ƒ๊ฑฐ๋ž˜ ํ•ญ๋งŒ ์ž…์ฃผ๋™๊ธฐ๊ฐ€ ํ˜•์„ฑ๋  ์ˆ˜ ์žˆ๋Š” ๋ฐฉ์•ˆ๋„ ๋งˆ๋ จํ•˜์˜€๋‹ค. ํ•ญ๋งŒ๊ฒฝ์Ÿ๋ ฅ์˜ ๋งค๊ฐœํšจ๊ณผ๋ฅผ ๋ถ„์„ํ•œ ๊ฒฐ๊ณผ๋Š” ํ•ญ๋งŒ๊ฒฝ์Ÿ๋ ฅ์€ ์ƒํƒœ๊ตฌ์ถ•, ์ข…ํ•ฉ์  ์šด์˜, ํ˜œํƒ๊ณผ ์ „์ž์ƒ๊ฑฐ๋ž˜ ํ•ญ๋งŒ ์ž…์ฃผ๋™๊ธฐ ์‚ฌ์ด์— ๋งค๊ฐœํšจ๊ณผ๊ฐ€ ์กด์žฌํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์šด์˜๊ณผ ์ „์ž์ƒ๊ฑฐ๋ž˜ ํ•ญ๋งŒ ์ž…์ฃผ๋™๊ธฐ ์‚ฌ์ด์˜ ๋งค๊ฐœํšจ๊ณผ๊ฐ€ ์ œ์ผ ๋†’์€ ๊ฒƒ์„ ์•Œ ์ˆ˜ ์žˆ๋‹ค. ์ˆ˜์ถœ๊ณผ ์ˆ˜์ž…๊ธฐ์—… ๊ฐ„, B2B์™€ B2C๊ธฐ์—… ๊ฐ„, ํ•ญ๋งŒ์„ ํƒ ์—ฌ๋ถ€์— ๋”ฐ๋ฅธ ํ•ญ๋งŒ๊ฒฝ์Ÿ๋ ฅ ์˜ํ–ฅ์š”์ธ๊ณผ ์ž…์ฃผ๋™๊ธฐ์— ๋Œ€ํ•œ ์ธ์‹์ฐจ์ด๋ฅผ ํ™•์ธํ•˜๊ธฐ ์œ„ํ•ด์„œ MICOM๋ถ„์„, MGA๋ถ„์„ ๋“ฑ ๋ถ„์„์„ ์‹ค์‹œํ•˜์˜€๋‹ค. ๊ฒฐ๊ณผ๋Š” ์ง‘๋‹จ ๊ฐ„์˜ ์š”์ธ์ ์žฌ๋Ÿ‰, ๊ฐœ๋…, ๊ฒฝ๋กœ์— ์ฐจ์ด๊ฐ€ ์žˆ๋Š” ๊ฒƒ์œผ๋กœ ํ™•์ธ๋˜์—ˆ๋‹ค. ์ด๋Š” ๊ตญ๊ฒฝ ๊ฐ„ ์ „์ž์ƒ๊ฑฐ๋ž˜ ๋ฌผ๋ฅ˜ ๊ฐœ์„ ํ•˜๋Š” ๋ฐใ€ํ•ญ๋งŒ์„ ํƒใ€๊ธ€๋กœ๋ฒŒ ๋ฌผ๋ฅ˜์„ผํ„ฐ์„ ํƒ, ์ „์ž์ƒ๊ฑฐ๋ž˜ ๊ธฐ๋ฐ˜ ํ•ญ๋งŒ ๊ตฌ์ถ•, ํ•ญ๋งŒ ๊ฒฝ์Ÿ๋ ฅ ์ œ๊ณ ใ€ํ™œ์„ฑํ™”ใ€ํ•ญ๋งŒ ๋ฌผ๋™๋Ÿ‰ ์ฐฝ์ถœํ•˜๋Š” ๋ฐ ์ฐธ๊ณ ์ž๋ฃŒ๊ฐ€ ๋  ์ˆ˜ ์žˆ๋‹ค. ๋˜ํ•œ, ํ˜„์žฌ ๊ณต๊ธ‰์ฒ˜ ๊ฐœํ˜ ์ค‘์ธ ์ค‘๊ตญ ํ•ญ๋งŒ์˜ ํ†ตํ•ฉ๊ณผ ์—…๊ทธ๋ ˆ์ด๋“œใ€์ง€์—ญํ•ญ๋งŒ๊ฒฝ์ œ์ผ์ฒดํ™”ใ€ํ•ญ๋งŒ ๊ตฌ์กฐ์˜ ์ตœ์ ํ™”, ํ˜„์žฌ ์šด์˜๋˜๊ณ  ์žˆ๋Š” ์ „์ž์ƒ๊ฑฐ๋ž˜ ์ข…ํ•ฉ์‹œํ—˜๊ตฌใ€์ž์œ ๋ฌด์—ญ์‹œํ—˜๊ตฌใ€ํ•ญ๋งŒ๊ณผ ๋ฌด์ˆ˜ํ•ญ ๊ฐ„์˜ ์šด์˜ํ•˜๋Š” ๋ฐ์—๋„ ์‹œ์‚ฌ๋ฅผ ํ•  ์ˆ˜ ์žˆ๋‹ค. ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ์•ž์œผ๋กœ ๊ตญ์ œํ•ญ์šด์ค‘์‹ฌใ€์ž์œ ๋ฌด์—ญํ•ญ ๊ฑด์„ค ์ถ”์ง„ ๋ชจ์ƒ‰ ๋ฐ ๋ณด๊ธ‰๋˜๋Š” ๋ฐ ์ค‘๊ตญ ๋ฐฉ์•ˆ, ์ค‘๊ตญ ์ง€ํ˜œ๋ฅผ ์ด๋ฐ”์ง€ ํ•  ์ˆ˜ ์žˆ๋‹ค. ๋˜ํ•œ, ์ค‘๊ตญ์€ ์ถ”์ง„ํ•˜๊ณ  ์žˆ๋Š” ์ผ๋Œ€์ผ๋กœ ๊ณ„ํš์—์„œ ๊ตญ๊ฐ€์˜ ํ•ญ๋งŒ ํˆฌ์ž ๊ฑด์„ค ์šด์˜, ๊ทธ๋ฆฌ๊ณ  ์ „ํ†ต ๋ฌด์—ญ์˜ ์ „ํ™˜, ๋ฌด๊ฒฝ๊ณ„ ์œ ํ†ต(ๆ— ็•Œ้›ถๅ”ฎ)ํ•˜๋Š” ๋ฐ๋„ ๋“ฑ ๋‹ค์–‘ํ•œ ์‹œ์‚ฌ์ ์„ ์ œ๊ณตํ•  ๊ฒƒ์ด๋‹ค.์ œ 1 ์žฅ ์„œ ๋ก  1 1.1 ์—ฐ๊ตฌ์˜ ๋ฐฐ๊ฒฝ ๋ฐ ๋ชฉ์  1 1.2 ์—ฐ๊ตฌ ๋‚ด์šฉ ๋ฐ ๊ตฌ์„ฑ 5 ์ œ 2 ์žฅ ์ „์ž์ƒ๊ฑฐ๋ž˜ ํ•ญ๋งŒ์˜ ๊ฐœ๋… ๋ฐ ํ•ญ๋งŒ ์ด์šฉ์‹คํƒœ ๋ถ„์„ 7 2.1 ์ „์ž์ƒ๊ฑฐ๋ž˜ ํ•ญ๋งŒ์˜ ๊ฐœ๋… 7 2.2 ์ค‘๊ตญ ์ „์ž์ƒ๊ฑฐ๋ž˜ ์‹คํƒœ 12 2.3 ์ค‘๊ตญ ์ „์ž์ƒ๊ฑฐ๋ž˜ ๋ฌผ๋ฅ˜ ์‹คํƒœ 17 2.4 ์ค‘๊ตญ ํ•ญ๋งŒ๋ฐฐํ›„๋‹จ์ง€ ์ด์šฉ์‹คํƒœ 21 2.5 ํ•ด์™ธ ์ฃผ์š” ํ•ญ๋งŒ์˜ ์ „์ž์ƒ๊ฑฐ๋ž˜ ๋Œ€์‘ ์‹คํƒœ 32 ์ œ 3 ์žฅ ์ด๋ก ์  ๊ณ ์ฐฐ ๋ฐ ์—ฐ๊ตฌ๋ชจํ˜• 38 3.1 ํ•ญ๋งŒ ๋ฐฐํ›„๋‹จ์ง€ ๊ด€๋ จ ๊ธฐ์กด์—ฐ๊ตฌ 38 3.2 ์ „์ž์ƒ๊ฑฐ๋ž˜ ํ•ญ๋งŒ๋ฌผ๋ฅ˜ ๊ด€๋ จ ๊ธฐ์กด์—ฐ๊ตฌ 53 ์ œ 4 ์žฅ ์—ฐ๊ตฌ๋ชจํ˜• 60 4.1 ์—ฐ๊ตฌ ๋ชจํ˜• 60 4.2 ๊ฐ€์„ค 61 4.3 ๋ณ€์ˆ˜์˜ ์กฐ์ž‘์  ์ •์˜ 68 ์ œ 5 ์žฅ ์‹ค์ฆ๋ถ„์„ 71 5.1 ์กฐ์‚ฌ์˜ ๊ฐœ์š” 71 5.2 ํ‘œ๋ณธ ์ง‘๋‹จ์˜ ํŠน์„ฑ๋ถ„์„ ๋ฐ ๋ถ„์„๋ฐฉ๋ฒ• 72 5.3 ์ „์ž์ƒ๊ฑฐ๋ž˜ ๊ธฐ๋ฐ˜ ํ•ญ๋งŒ๊ฒฝ์Ÿ๋ ฅ ์˜ํ–ฅ์š”์ธ ๋ถ„์„ 74 5.4 ์ „์ž์ƒ๊ฑฐ๋ž˜ ๊ธฐ์—… ํ•ญ๋งŒ ์ž…์ฃผ๋™๊ธฐ ๋ถ„์„ 78 5.5 ํ˜•์„ฑ์  ์ธก์ •๋ชจ๋ธ๊ณผ ๋ฐ˜์˜์  ๋ชจ๋ธ์˜ ํ™•์ธ 79 5.6 ํ˜•์„ฑ์  ์ธก์ •๋ชจ๋ธ์˜ ํ‰๊ฐ€ 85 5.7 ๋ฐ˜์˜์  ์ธก์ •๋ชจ๋ธ์˜ ํ‰๊ฐ€ 87 5.8 ์ „์ฒด ์ธก์ •๋ชจ๋ธ์˜ ํ‰๊ฐ€ 88 5.9 ๊ตฌ์กฐ๋ฐฉ์ •์‹ ๊ฒฝ๋กœ๋ถ„์„ 89 5.10 ํ•ญ๋งŒ๊ฒฝ์Ÿ๋ ฅ์˜ ๋งค๊ฐœํšจ๊ณผ ๋ถ„์„ 97 5.11 ์ˆ˜์ถœ๊ณผ ์ˆ˜์ž… ์ „์ž์ƒ๊ฑฐ๋ž˜ ๊ธฐ์—…์˜ ์ธ์‹์ฐจ์ด ๋น„๊ต 101 5.12 B2B์™€ B2C ์ „์ž์ƒ๊ฑฐ๋ž˜ ๊ธฐ์—…์˜ ์ธ์‹์ฐจ์ด ๋น„๊ต 112 5.13 ํ•ญ๋งŒ์„ ํƒ ์—ฌ๋ถ€์— ๋”ฐ๋ฅธ ์ธ์‹์ฐจ์ด ๋น„๊ต 122 ์ œ 6 ์žฅ ๊ฒฐ๋ก  219 6.1 ์—ฐ๊ตฌ๊ฒฐ๊ณผ์˜ ์š”์•ฝ ๋ฐ ์‹œ์‚ฌ์  219 6.2 ์—ฐ๊ตฌ์˜ ํ•œ๊ณ„์™€ ๋ฏธ๋ž˜ ์—ฐ๊ตฌ๋ฐฉํ–ฅ 226 ์„ค๋ฌธ์ง€ 228 ์ฐธ๊ณ ๋ฌธํ—Œ 246Docto
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