Salient features of customer engagement, visual presentation and copywriting for effective social media marketing: an exploratory perspective / Nooraini Mohamad Sheriff, Aisya Syahira Zulkifli and Wan Nur Shahira Wan Othman

As internet-based marketing utilizes channels of social media to interact and attract prospective customers to make online purchase for apparels there is a need to ascertain the extent to which salient features of social media such as customer engagement, attractive visual presentation and copywriting that are capable of driving such purchase. A total of 128 usable questionnaires were included in this study. Distribution of online questionnaires was assisted where the online questionnaire link in Google document was emailed to the company’s sales team who in turn blasted the online questionnaire via email to all of their online customers in their data base. A positive significant (0.01) high correlation of .709 for customer engagement and .711 were obtained for visual presentation with online purchase for apparels. In addition, a positive significant (0.01) modest correlation of .653was secured for copywriting and online purchase of apparels. The study affirms that online firms using social media marketing must ensure they engage their online customers through discussions, reviews, contest and comments to understand them better and to build relationship between their brand and customer’s which has a positive impact on sales. Social media marketing too needs an exemplary visual presentation to explain abstract concepts and facilitates retention of information and maintain audience interest which ultimately has a positive impact on sale. Consequently, copywriting too performs an important role of convincing people about a product by transforming product features into benefits to convince readers into making a purchase

Characteristics and landscape aesthetical values of heath forest

Heath forest is a unique ecosystem different from any other type of forest; however, its preservation has not yet been given attention even when facing a serious extinction problem. The character of this ecosystem should be studied deeper to uncover ways to prevent its extinction. Thus, integrating the heath forest characteristics in an urban area may increase awareness and appreciation of this valuable ecosystem. The main goal of this research study is to explore the uniqueness of heath forests' intrinsic values as potential attributes to be implemented in an urban context. To achieve the aim, observation of two areas of heath forest in Terengganu has been conducted to identify the characters and landscape aesthetical value. Results of the study have shown that there are many unique characteristics of heath forests that can be found despite the small scale of the study area. The characteristics can be categorised into three categories: aesthetic values according to the basic landscape elements, aesthetical values according to the landscape principle, and nature art of heath forest

Characteristics and landscape aesthetical values of heath forest

Heath forest is a unique ecosystem different from any other type of forest; however, its preservation has not yet been given attention even when facing a serious extinction problem. The character of this ecosystem should be studied deeper to uncover ways to prevent its extinction. Thus, integrating the heath forest characteristics in an urban area may increase awareness and appreciation of this valuable ecosystem. The main goal of this research study is to explore the uniqueness of heath forests' intrinsic values as potential attributes to be implemented in an urban context. To achieve the aim, observation of two areas of heath forest in Terengganu has been conducted to identify the characters and landscape aesthetical value. Results of the study have shown that there are many unique characteristics of heath forests that can be found despite the small scale of the study area. The characteristics can be categorised into three categories: aesthetic values according to the basic landscape elements, aesthetical values according to the landscape principle, and nature art of heath forest