A Method for Finding Investor Through Internet Marketing Strategy

Abstract: This study analyse the important contribution of the Internet through online marketing for commercialization university research. Most of the commercialization of university research focus on the spin-off company or licensing as the principles for commercialization of university research. However, this study deviates from previous studies as it focuses on the internet as the mechanism to identify the marketing strategy for finding investor through internet marketing strategy. In this paper we analyse the literatures review from the internet marketing strategy that can be used in marketing university research and inventions. This study argues stringently for more research need to be done about the importance of Internet in sourcing for income and capital through online marketing. This study also analyses the future of the Internet for the commercialization process of research universities in Malaysia. Overall this study contributes to the existing literature by examining in a more comprehensive way about the process of commercialization of university research using the Internet as the main mechanism

Self-Employment Intention among University Students because of Entrepreneurship Education

It is platitude that entrepreneurship education presents students with the knowledge and motivation that will encourage entrepreneurial success and increase self-employment. Presently, it is glaring to note that nations throughout the world wish to promote its entrepreneurial sector towards a vibrant and robust economy. The reason is that entrepreneurship education can provide opportunities if implemented properly through good education and orientation, using the invention and development of new products and services which motivate self-employment among the students. The major aim of this work is to enhance entrepreneurship education towards cultivating the intention of self-employment among university students. By doing so, the meta-analytic research approach will be used to exhaustively identify all relevant studies that meet the established criteria in existing literature and desk research. The findings of this study show that training programmes in university curriculum are able to enhance entrepreneurship education towards self-employment and it is becoming a new trend in developing the economy to achieve the aim of the Fourth Industrial Revolution. The current research recommends a supportive business environment, new institutional mechanism and incentives for seed capital funding while its limitations are lack of basic skills, capital and contacts. Hence, this study highlights that entrepreneurship education will address the financial bottleneck encountered by entrepreneurs. Keywords: Entrepreneurship education, Industrial Revolution, self- employment, econom

How does financial communication affect millennials’ online shares purchase intention?

The main aim of this article is to identify the influence of online financial communication disseminated through social media on brand attitude and the intention of millennials to purchase Shariah-compliant shares in Malaysia. A convenience sampling procedure using online questionnaires was used to test seven hypotheses based on prior literature. The partial least squares structural equation modelling (PLS-SEM) technique and the SmartPLS 3 tool was used to analyse this study. The findings of this study highlighted that user generated content (UGC) and firm generated content (FGC) positively influence brand attitude. By incorporating the theory of reasoned action and the signalling theory, the result showed a contradictive outcome to previous literature. UGC has no direct effect on the purchase intention of Shariah-compliant online stocks. This study suggests that companies should further comprehend the branding of their companies with the use of their official social media pages by increasing a positive attitude towards their brand

Evaluation of the Egyptian agricultural development during the Mamluk era

This article evaluates the agriculture development in Egypt during the Mamluk era. This study shows that there are several factors that affected agriculture and its produce, such as the problems in the iqta' system, the problems in the irrigation system, the shortage of a productive labour force for the land, the lack of technological innovation in agriculture and the disturbances caused by climatic and biological disasters. However, these factors did not lead to a total decline and absolute collapse of the Mamluk agriculture era

Challenges for commercialization of university research for agricultural based invention

This study analyses the challenges for the commercialization of university research for agricultural based invention. It aims at promoting the commercialization of agricultural based research to compete with the existing inventions. From the discussion, it shows that the commercialization of agricultural based invention of university research usually takes a longer time to be marketable, when compared to inventions by agencies such as MARDI and FAMA. The article implies that agricultural based invention of university research should be considered as a significant tool for economic growth. It suggests that a case study and a quantitative analysis will be useful to further formulate propositions and to learn the agricultural based invention of university research

A systematic literature review of individual predictors on internet entrepreneurial ventures among academics

The influence of university lecturers who teach, but do not practice, entrepreneurship is an important question facing academic entrepreneurship. Current literature lacks discussions regarding important predictors for becoming an entrepreneur, especially among lecturers. Because technological developments make it possible for a lecturer to become an internet entrepreneur, this study conducted a systematic literature review of articles related to identifying individual predictors that can affect internet entrepreneurial ventures among academics. Thirty-five articles published between 2012 and 2022 and sourced from the Clarivate Web of Science are summarized, reviewed, and synthesized. The findings show that human capital, social capital, and internet competence are important individual predictors that influence internet entrepreneurial ventures among lecturers. This study also proposes the use of a new fourth variable, academic internet entrepreneurial self-efficacy, to explain the phenomenon of academic internet entrepreneurship among lecturers. This study contributes to the understanding of individual predictors that influence internet entrepreneurial ventures among academics and whether lecturers can act as educators and entrepreneurs at the same time. Therefore, it is important for lecturers to develop their entrepreneurial skills both in theory and practice

A Comprehensive Analysis of The Varied Interpretations among Islamic Scholars Concerning Bitcoin Transactions

At present, there is a notable divergence in viewpoints among Islamic scholars pertaining to the legality of Bitcoin transactions. A subset of these scholars categorically prohibits its use, while another endorses it. This disparity has precipitated confusion within the Muslim community, thereby complicating the task of adopting one stance over the other. The primary aim of this study is to meticulously examine and analyze the arguments presented by both subsets, with the objective of shedding light on the underlying causes of this divergence of viewpoints. To achieve this, the study utilizes a blend of descriptive and inductive analytical methodologies. The findings indicate that the scholars who prohibit Bitcoin largely base their arguments on external factors, with a minority of objections directly related to the inherent attributes of Bitcoin itself. In contrast, the subset that endorses the use of Bitcoin tends to focus on the intrinsic system of Bitcoin, often minimizing the importance of external factors. However, even the endorsers of Bitcoin acknowledge that current Bitcoin transactions are not without risks. They suggest that these risks should be addressed by the appropriate authorities through the implementation of effective preventive measures