PENGARUH KESADARAN HALAL DAN SERTIFIKAT HALAL TERHADAP MINAT BELI PRODUK COKELAT CADBURY PADA MAHASISWA KAMPUS INSTITUT STIAMI JAKARTA

This study aims to analyze how much influence halal awareness and halal certification have on the interest in buying cadbury chocolate products for STIAMI Institute campus students in Jakarta.This study uses a quantitative approach with an associative type and with primary data as a source of data obtained from the results of the questionsnaire. The populattion were Muslim students’ of the 2015 business administration who attended the STIAMI Institute campus in Jakarta. The sample used was 137 respondents using purposive sampling method. Data analysis methods in this study are vidity and realibility test, normality test, correlation coefficient analysis, multiple linear regression analysis, test coefficient of determination and hypothesis testing.The results of the study found that: (1) Halal awareness had a positive effect on buying interst with a regression value 0f 0.273 and a significance level of 0,000. (2) Halal certification has a positive effect on buying interest with a regression value of 0.406 and a significance level of 0,000. (3) Halal awareness and Halal certification simultaneously have a positive effect on buying interest with a calculated F value of 131.935 greater than F table of 3.06 and a significance level of 0.000 less than 0.05. (4) The influence amount of Halal Certification on buying interest is 66.3% while the remaining 33.7% is influenced by other variablels not examined by the author

Proceedings of the 3rd International Conference on Community Engagement and Education for Sustainable Development

This proceeding contains articles on the various ideas of the academic community presented at The 3rd International Conference on Community Engagement and Education for Sustainable Development (ICCEESD 2022) organized by the Universitas Gadjah Mada, Indonesia on 7th-8th December 2022.  ICCEESD is a biannual forum for sharing, benchmarking, and discussing HEI’s activities in developing Education for Sustainable Development towards community engagement. Education for Sustainability as a teaching strategy for resolving community challenges through formal, informal, or non-formal education is expected to benefit from various community service best practices by academics, researchers, and students. The 3rd ICCEESD has “Strengthening Education for Sustainability Towards Better Community Engagement” as its theme this year. It is expected that the 3rd ICCEESD will provide a forum for the presenters and participants to exchange best practices, policies, and conceptual implementation of Education for Sustainability towards better community engagement and explore ideas to address community needs.  Conference Title: 3rd International Conference on Community Engagement and Education for Sustainable DevelopmentConference Theme: Strengthening Education for Sustainability Towards Better Community EngagementConference Acronyms: ICCEESD 2022Conference Date: 7th-8th December 2022Conference Location: Grand Rohan Jogja Yogyakarta, IndonesiaConference Organizer: Universitas Gadjah Mada, Indonesi