Situation-Based Shifts in Consumer Web Site Benefit Salience: The Joint Role of Affect and Cognition

This study addresses the process by which differences in web site benefit salience arise in consumers’ minds for different anticipated usage situations. We investigate two routes by which situation may determine consumer benefit salience and find support for both route structures. The results indicate that individuals’ relative benefit importance ratings shift between different anticipated usage situations, both directly, and indirectly, through consumers’ anticipated affective states. Furthermore, the number of benefits that is rated as important by consumers is found to also differ depending on their anticipated affective states, providing further insight into why consumer benefit salience may vary across situations.affective route;cognitive route;situatieafhankelijkheid;usage situation;web site benefit salience;HD9696.82

Situation-Based Shifts in Consumer Web Site Benefit Salience: The Joint Role of Affect and Cognition

This study addresses the process by which differences in web site benefit salience arise in consumers’ minds for different anticipated usage situations. We investigate two routes by which situation may determine consumer benefit salience and find support for both route structures. The results indicate that individuals’ relative benefit importance ratings shift between different anticipated usage situations, both directly, and indirectly, through consumers’ anticipated affective states. Furthermore, the number of benefits that is rated as important by consumers is found to also differ depending on their anticipated affective states, providing further insight into why consumer benefit salience may vary across situations

Situation Variation in Consumers’ Media Channel Consideration

In this article, the authors investigate consumers’ consideration of media channels during different usage situations. They develop a model that explains consumers’ media channel consideration as a function of the media channel’s perceived benefits. In addition, they hypothesize that the usage situation affects consumers’ media channel consideration and that situation-based benefit requirements moderate the effect of the benefits on their channel consideration. The authors test the hypothesized relationships using survey data from 341 consumers regarding their consideration of 12 different media channels used by manufacturers to communicate product information across three product-related usage situations. The results of the analyses support the proposed model structure and confirm the expected relationships among perceived media channel benefits, usage situations, media channel requirements, and consumers’ media channel consideration

The Origin of Cornbelt Maize: The Isozyme Evidence

Historical records show t hat the Midwestern dent corns of the United States originated from hybridization of two landraces, Northern Flint and Southern Dent. We examined the origin of Southern and Midwestern Dents by means of isozyme electrophoresis. Isozyme genotypes were determined for 23 loci in 12 plants each of 32 accessions of Southern Dent. Previously published isozyme data for maize landraces of Mexico and North America and for U.S. Midwestern Dents were included for comparative purposes. The data show that Northern Flint and Southern Dent are among the isozymically most divergent maize landraces. Nei’s genetic identities between populations of these two landraces are very low for conspecific populations (ca. 0.80). Southern Dent of the southeastern U.S. appears closely related to similar dent corns of southern Mexico, supporting a previously published hypothesis that U.S. Southern Dent is largely derived from the dent corns of southern Mexico. The Midwestern Dents, which resulted from crosses of Southern Dent and Northern Flint, are much more like Southern Dent than Northern Flint in their isozyme profile. Similarly, public inbreds show greater affinity to Southern Dent with the exception of sweet corn lines, which resemble Northern Flint in their isozyme allele frequencies. North American public inbreds do not contain appreciable isozymic variation beyond that found in Northern Flint and Southern Dent

Cross-Sectional Analysis of Silicon Metal Oxide Semiconductor Devices Using the Scanning Electron Microscope

A technique has been developed which enables one to cross-section specific devices or features for examination with the scanning electron microscope (SEM). This method is used for investigation of all facets of microelectronic circuit manufacture from research and development to failure analysis of the finished product. Selective etching is used to provide contrast to each processed layer. Etch type and sequence, used for delineation, are important to understand since they may add artifacts to the cross-section, leading to erroneous analysis conclusions. The etchant and etch conditions used will be dictated by the information needed from a particular sample. Etching systems based on HF-HNO3-H2O are used with metal oxide semiconductor (MOS) technologies. In addition, buffered silicon dioxide etches are also used especially to delineate silicon dioxide layers. Cross-sectional analysis enables measurement of processing parameters such as junction depth, channel length, layer thickness and length, layer composition and step coverage

Мотив протиставлення міста селу в українській літературі

У статті розглянуто мотив протиставлення міста селу в творах української літератури. Дослідження присвячено аналізу опозиції образів міста і села в творчості письменників. Простежено семантику лексем, їх стилістичне використання. Ключові слова: протиставлення образів, стилістика та семантика лексем.В статье рассматривается мотив противопоставления образа города и села в украинской литературе. В работе анализируется опозиция город – село в произведениях. Прослеживается семантика лексем, их стилистика. Ключевые слова: противопоставление образов, стилистика и семантика лексем.In the article reason of contrasting of city to the village is considered in works of Ukrainian literature. Research is devoted to the analysis of opposition of appearances of city and village in creation of writers. Semantics of lexemes is traced, them the stylistic use. Keywords: contrasting of appearances, stilistika and semantics of lexemes