CONSUMER PERCEPTION TOWARDS TRADITIONAL SERBIAN AGRICULTURAL AND FOOD PRODUCTS

Market success depends in large part on how well consumer behaviour and perception supplies understand. They need to understand how consumers evaluate products characteristics, gather information regarding various alternatives and use this information to select specific product. The object of this research was to determine consumer perception of Serbian agricultural and food products and especially perception of home made products. In October 2008, a research was conducted in the Belgrade market on a sample of 338 persons. The results were analyzed using univariant statistical analyses. The results of this research can be used by producers for defining marketing activities and by researchers to conduct further research in this field.Traditional agricultural and food products, Territorial competitiveness, Consumers, Republic of Serbia, Agribusiness, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety,

SHIFT OF CUSTOMERS’ VISITS TO FARMER MARKETS IN BELGRADE

Because of biological and physiological characteristics of products being sold at farmer markets, customers are forced to more frequent purchases compared to the other goods. In Belgrade, traditionally consumer visits farmer markets on weekend days. The basic question is what behavior patterns are nowadays regarding to this traditional purchasing days. Additionally, important is to know how farmers markets are important as a source of fresh fruits and vegetables. Research is conducted using a questionnaire with an aim to determine behavior pattern determination of farmer markets’ customers in Belgrade. The research results show that traditional structure of customers’ visits on weekends has been changed. Farmer market is still important for purchasing fresh fruit and vegetables. Frequency of visits is correlated with quantities bought per visit. Dynamics of customer visits is driven by more practical and less with traditional reasons, is treated as benchmark of farmer markets’ development as alternative food networks (AFN) medium

Ispitivanje percepcije potrošača prema poljoprivredno-prehrambenim proizvodima Republike Srbije

Market success depends in large part on how well consumer behaviour and perception supplies understand. They need to understand how consumers evaluate products characteristics, gather information regarding various alternatives and use this information to select specific product. The object of this research was to determine consumer perception of Serbian agricultural and food products and especially perception of home made products. In October 2008, a research was conducted in the Belgrade market on a sample of 138 persons. The results were analyzed using univariant statistical analyses. The results of this research can be used by producers for defining marketing activities and by researchers to conduct further research in this field

Analiza distribucije sveže slatkovodne ribe u Srbiji

Previous studies of fish market were mainly related to the consumption and global tendencies, and less to distribution of freshwater fish, which in Serbia is mostly carried out via the retail trade. Therefore, this paper consider distribution channels from catching fish to consumers. Data were collected by interviewing local fishermen. The interview was directly conducted by researcher. The data were analyzed using statistical package SPSS. Based on the analysis, following conclusions have been made: For the majority of respondents fishing is their job, the only source of income, so they are professionally engaged in this activity, thus they already have their own distribution channels. It is shown that factor of distance has a significant effect in two aspects: the distance from place of residence to the place of anchoraging, and the distance from the place of anchorage to the place of fishing. The majority of fish caught is sold fresh or frozen. Cleaned fish is considerably less distributed between fishermen and dealers. Distribution of more processed fish, such as fillets, is rare between these marketing levels. It was also found that the demand for fish changes significantly during the year. But, trout has the leading position in the demand for freshwater fish in Belgrade, even despite the fact that it does not have a local character, as opposed to carp. According to results of interview given by fishmongers, the price of fish is the most important factor when selling fish.Dosadašnja istraživanja marketinga ribe uglavnom su bila posvećena opštim informacijama koje se odnose na potrošnju i globalne tendencije, a manje na distribuciju sveže rečne ribe, koja se u Srbiji najčešće vrši preko trgovine na malo. Stoga je u ovom radu posvećena pažnja razmatranju kanala distribucije od ulova ribe do potrošača. Podaci za ovo istraživanje su prikupljeni anketiranjem lokalnih ribara. Intervju je lično vršio istraživač. Podaci su obrađeni u programskom paketu SPSS. Na osnovu analize došlo se do sledećih zaključaka: kod većine anketiranih osoba koje se bave ribolovom, ova delatnost predstavlja jedino zanimanje, tako da osobe koje se profesionalno bave ovom aktivnošću imaju već uređene sopstvene kanale distribucije. Pokazano je da u rečnom ribarstvu faktor udaljenosti ima značajan efekat kroz dva aspekta: udaljenost od mesta stanovanja do mesta ukotvljenja, i udaljenost od mesta ukotvljenja do mesta ribarenja. Najveći deo ulovljene ribe prodaje se u svežem i smrznutom stanju. Očišćena riba se znatno ređe distribuira između ribara i nakupaca. Distribucija ribe između ovih subjekata u obliku viših nivoa prerade, poput fileta, predstavlja retkost. Takođe je utvrđeno da se tražnja za ribom značajno menja u toku jedne godine, a da vodeće mesto u tražnji za slatkovodnom ribom ima pastrmka, čiji transport do tržišta Beograda nije lokalnog tipa, za razliku od šarana. Na osnovu intrevjua prodavaca ribe na malo, smatra se da je cena najvažniji faktor prilikom prodaje ribe

Istraživanje preferencija potrošača prema pojedinim namirnicama organskog porekla

Despite the favorable conditions for organic production, the domestic supply of certified organic products is still modest. In practice, the opinion is that Serbian consumers prefer organic to conventional products. To estimate this hypotesis research on consumer attitudes was carried out. The survey was conducted in the city of Kraljevo, where production and market of organic products is on the early development stage, so that it can be regarded as a representative area of Central Serbia. The aim of this study was to determine the habits and attitudes of consumers related to the purchase and potential demand of certain organic foods. The significance of this work lies in the fact that it could be used to determine the framework for organic production; it could be usefull to other researchers, institutions, and also to potential producers of organic products in the direction of further development of organic production.Pored toga što postoje povoljni uslovi za organsku proizvodnju, činjenica je da je ponuda sertifikovanih organskih proizvoda poreklom iz Republike Srbije još uvek skromih razmera. U praksi se često nailazi na mišljenje da potrošači u Srbiji preferiraju organske u odnosu na konvencionalne proizvode. Kako bi se ocenila navedena tvrdnja izvšeno je istraživanje stavova potrošača u Kraljevu, gde je proizvodnja, ali i tržište organskim proizvodima u povoju, tako da se ovaj grad može smatrati reprezentativnim za područje Centralne Srbije. Cilj ovog rada je bio da se utvrde navike i stavovi potrošača vezani za kupovinu i potencijalnu tražnju pojedinih namirnica organskog porekla. Značaj ovog rada ogleda se u tome što može poslužiti za stvaranje okvira za organsku proizvodnju, što može biti smernica drugim istraživačima, institucijama, ali i potencijalnim proizvođačima organskih proizvoda u smeru daljeg razvoja organske proizvodnje

Mašinskih prstenovi u Srpskoj poljoprivredi – iskustva, izazovi i dalji razvoj

Creation of machinery rings in the Republic of Serbia is a topic that attracts scientists of different profiles. This form of interest association is particularly important for small farmers. Appropriate direct and indirect incentives encourage the creation of stakeholder associations of small farmers. In the most part, after the 2000th year, these incentives are implemented through projects in agriculture financed from international sources. The aim of this paper is to analyze the experiences, challenges and opportunities for further development of machinery rings. Interesting association of small agricultural producers have effects on increasing competitiveness at the micro level which is essential for the growth of export performance of agricultural and food products. The analysis results show that in the Republic of Serbia in the period 2000th-2009th there are some positive experience, but there are significant opportunities for further development of machinery rings.Stvaranje mašinskih prstenova u Republici Srbiji je tema koja zaokuplja naučnike različitih profila. Ovakav oblik interesnog udruživanja je posebno važan za male poljoprivredne proizvođače. Odgovarajućim direktnim i indirektnim podsticajima podstiče se stvaranje interesnih udruženja malih farmera. U najvećoj meri, nakon 2000. godine, ovi podsticaji su realizovani kroz projekte u poljoprivredi finansiranih iz međunarodnih izvora. Cilj ovog rada je da se analiziraju iskustva, izazovi i mogućnosti za dalji razvoj mašinskih prstenova. Interesno udruživanje malih proizvođača ima efekte na povećanje konkurentnosti na mikro nivou što je ključno za rast izvoznih performansi poljoprivredno-prehrambenih proizvoda. Rezultati analize pokazuju da su u Republici Srbiji u periodu 2000.-2009. godine stečena određena iskustva, ali da postoje značajne mogućnosti za dalji razvoj mašinskih prstenova

Uticaj biostimulatora na kvalitet rasada bosiljka (Ocimum basilicum L.) u kontejnerskom sistemu proizvodnje

Basil nursery plants (Ocimum basilicum L.) was produced in containers. Viva, Actiwave and Radifarm were the biostimuli added in nursery plants production, in the concentrations of 0,20 and 0,40%. The experiment included seven versions. Biostimulators Viva were used to water the planting each 10 days, while Actiwave and Radifarm was used for the same purpose each 15 days. Research results indicate considerable, positive effect of the use of natural biostimulators in the production of basil nursery plants. The best quality of nursery plants was achieved when Actiwave biostimulators was used in concentrations of 0,40%.U savremenoj biljnoj proizvodnji prisutni su različiti biostimulatori koji utiču na razvoj biljaka. Rasad bosiljka (Ocimum basilicum L.) je proizveden u kontejnerima. Prilikom proizvodnje rasada dodavani su sledeći biostimulatori: Viva, Actiwave i Radifarm u koncentracijama od 0,20% i 0,40%. Ogled se sastojao od sedam varijanti. Rasad je zalivan biostimulatorom Viva na svakih 10 dana, a biostimulatorima Actiwave i Radifarm na svakih 15 dana. Rezultati istraživanja ukazuju na značajan, pozitivan, efekat upotrebe prirodnih biostimulatora u proizvodnji rasada bosiljka. Najbolji kvalitet rasada postignut je upotrebom biostimulatora Actiwave i to u koncentraciji od 0,40%

Mogućnosti unapređenja konkurentnosti malih poljoprivrednih proizvođača kroz stvaranje mašinskih prstenova

Small farms play a significant role in agricultural production, employment and creating on the attractiveness of rural areas. However, in the future small farms would face big challenges. Therefore the changes and adjustments of the farms would take place. This paper deals with possibility of competitiveness improvement by creating machinery rings. Research shows that in some regions in Serbia there are already informal association in machinery sharing. Creation appropriate business environment and institutional support would be of crucial importance for the further development of machinery rings.Mali poljoprivredni proizvođači u Srbiji imaju značajnu ulogu u poljoprivrednoj proizvodnji, samozapošljavanju i stvaranju opšteg ambijenta u ruralnim sredinama. U budućnosti će male privatne farme biti suočene sa značajnim izazovima, što će nametati neophodnost promena i prilagođavanja. Zbog toga je u radu analizirana mogućnost povećanja konkurentnosti kroz stvaranje mašinskih prstenova. Na osnovu istraživanja u izabranim okruzima Srbije može se zaključiti da neformalno udruživanje u formi mašinskih prstenova već delimično postoji. Za budući razvoj mašinskih prstenova ključno je stvaranje odgovarajućeg ambijenta i početne institucionalne podrške

Marketinški kanali ribe ulovljene na otvorenim vodama u Srbiji

Ribolov na otvorenim vodama u Srbiji obuhvata privredni, rekreativni i sanacioni ribolov. Zakonski je definisano da se prometom mogu baviti proizvođači, privredna društva i preduzetnici registrovani za promet ribe, kao i privredna društva i preduzetnici koji obavljaju privredni ribolov. Istraživanje je bazirano na prikupljanju podataka o prometu, anketiranjem prodajnih objekata (ribarnice i restorani u Beogradu) i anketiranjem ribara koji ribare na Dunavu. Cilj rada je da istraži marketinške kanale prodaje ribe ulovljene na otvorenim vodama u Srbiji, obrađivanjem podataka prikupljenih anketiranjem različitih nivoa prodaje. Aktivnosti vezane za ribolov su u nadležnosti 4 ministarstva što stvara ambijent koji je za ribare netransparentan. Organizovan otkup ribe ne postoji, najveći deo ulova ide tokovima sivog tržišta. Većina prometa ribe ulovljene na Dunavu prolazi kroz kratke marketinške kanale, zbog čega ribari ostvaruju malu zaradu

DEFICIT IRRIGATION TECHNIQUE FOR REDUCING WATER USE OF TOMATO UNDER POLYTUNNEL CONDITIONS

The aim of paper was to asses the use of regulated deficit irrigation (RDI) for production of two tomato cultivars (Cedrico and Abellus) in polytunnels in Serbia. RDI plants received 60% of the water that was applied to FI plants and significant saving of water for irrigation and increased in irrigation water use efficiency (IWUE) were achieved. Yield data for Cedrico cultivar showed no differences between RDI and FI, while due to the bigger sensitivity to drought, yield of Abellus was reduced under RDI. In general, fruit quality (soluble solids, titrable acidity) was sustained or improved in both cultivars under RDI. Economic analyses showed that due to the current low prices of water and electricity in Serbia, the profit increase of Cedrico, similarly to the previously trialed cultivar Amati, was not high under RDI comparing to FI. Reduction of yield and consequent profit for Abellus, indicated that for future commercial growing of tomato under RDI should be used drought resistant cultivars