Sport, Communication and Media: An Academic Approach

This paper is meant to be a humble contribution to motivate portuguese universities to develop a new academic teaching and research field. Sport Journalism was an important content of my graduation in Sport Sciences (I had chosen it as my major field of study) and of my present PhD studies at the German Sports University Cologne. I will try to show the importance of „Sport, Communication and Media“ as a new academic teaching and research field in both Sport and Communication giving research and teaching examples. My ‘secret wish’ is to find a portuguese university where I could develop a long-term project in this new and important emerging field.

Sport Consumption Through Media

The purpose of the present paper is to present a survey designed to describe and to explain the extension and the composition of sport consumption in Portugal. The survey is based on a representative national inquiry. The population is questioned for the first time directly on their sport related consumption habits. It contributes with quantitative scientific data to understand the active and the passive sport consumption. Passive sport consumption may be through media audience, through live assistance and through sport-life-style consumption (sport image). In this paper I will give special attention to passive sport consumption through media audience.

The Sport Consumption in Portugal: Very First Gross Results

The main objective of the present paper is to present a survey designed to describe and to explain the extension and the structure of the demand of sport merchandise and sport services in Portugal. The Portuguese population is questioned for the first time directly on their sport expenditures. The presented survey contributes with representative and quantitative scientific data to understand the economy of sport. The results of this survey will help decision-making in Science, Politics, Economy and Sport.

Sport consumption through media

The purpose of the present paper is to present a survey designed to describe and to explain the extension and the composition of sport consumption in Portugal. The survey is based on a representative national inquiry. The population is questioned for the first time directly on their sport related consumption habits. It contributes with quantitative scientific data to understand the active and the passive sport consumption. Passive sport consumption may be through media audience, through live assistance and through sport-life-style consumption (sport image). In this paper I will give special attention to passive sport consumption through media audience.Fundação para a Ciência e Tecnologia (FCT) - Praxis XXI : BD 21736/99

Sport, communication and media : an academic approach

This paper is meant to be a humble contribution to motivate portuguese universities to develop a new academic teaching and research field. Sport Journalism was an important content of my graduation in Sport Sciences (I had chosen it as my major field of study) and of my present PhD studies at the German Sports University Cologne. I will try to show the importance of „Sport, Communication and Media“ as a new academic teaching and research field in both Sport and Communication giving research and teaching examples. My ‘secret wish’ is to find a portuguese university where I could develop a long-term project in this new and important emerging field

The sport consumption in Portugal : survey presentation and discussion

The main objective of the present paper is to present a survey designed to describe and to explain the extension and the structure of the demand of sport merchandise and sport services in Portugal. The Portuguese population is questioned for the first time directly on their sport expenditures. The presented survey contributes with representative and quantitative scientific data to understand the economy of sport. The results of this survey will help decision-making in Science, Politics, Economy and Sport. In the beginning of this paper, the economic and non-economic sport demand determinants are briefly worked out and presented. Subsequently, the entire field research methodology is uncovered. Some results will be available at the international conference. This paper is meant to be one of my background documents for my PhD studies in Sport Science at the German Sports University Cologne, in Germany, being at the same time the content of sport economics research at the Economic Policies Research Unit of the Faculty of Economics and Management of the Minho University in Braga, Portugal

Sport Tourism: Regional Promotion Strategies

The main purposes of this paper are (i) to analyze the regional promotion strategies of the UEFA Euro 2004 and (ii) to contribute for the improvement of planning and implementation strategies of tourism marketing at regional level. Data regarding these strategies were collected and synthesided. We verified if these match some of the theoretical issues of promotion and tourism marketing. Despite the fact that already many studies have been made, internationally, on the impact of sport events, the present study contains something new as it introduces an ante analysis on the regional pronotion strategies of major sport events.Unlikely, the results show that no specific and integrated regional promotion strategy was pursuit, and no substantial additional financial effort was made. In what concerns the private regional tourism agents, no promotion could be found. The main tourism promotion competition came from across the boarder, whit dynamic promotion actions of the nearby Spanish regional responsibles.UEFA Euro 2004, tourism, promotion, marketing, regional, Minho, Portugal, Spain and major sport events.

UEFA Euro 2004 Tourism Impact Analysis

The purpose of this paper is exactly to approximate the tourism economic impact of the UEFA Euro 2004 in Portugal. The survey concentrates on the immediate, direct and short-term additional revenue brought into one region by the foreign sport event spectators. One innovating aspect of this paper is the direct data collection on the foreign visitors spending, contouring simulation and forecast problems. Results show an immediate short-term return investment costs generated an immediate and short-term revenue of less than one tenth of the investment costs and overall revenue leakage (or income export) of nearly 325% (50,142 million Euro) of the revenue within the defined regional spatial circuit.UEFA Euro 2004, tourism impact of major sport events, sport event tourism.

UEFA Euro 2004 Visitors Analysis

The purpose of this paper is to establish the profile of the foreign visitor that attended the UEFA Euro 2004 Championship in Portugal, namely in the Minho region. Data were collected through a one-to-one inquiry carried out before the matches that took place in Braga e Guimarães. The survey instrument included aspects like the visitors´past comsumption behaviour, media audience and live attendance sport habits. The results we got show that sport event tourists living in countries with higher per capita income spent more in the UEFA Euro 2004. They also stayed in country longer than other visitors. Other valuable information for both tourism operators and tournament managers we got is that most sport event tourists decided to overnight on sites with efficient and direct accesses to the matches. Otherwise, they may be characterized as usual sport consumers in terms of active and passive sport comsumption behaviour. The return of visitors to the sites where the UEFA Euro 2004 took place remains unsolved. Future studies should concentrate on community reimbursement and mid/long term benefits.UEFA Euro 2004, economic impact of major sport events, sports tourism.

A emergência de um mercado educativo no planeamento da rede escolar: de uma regulação pela oferta a uma regulação pela procura

O presente artigo visa a reflectir sobre a emergência de lógicas de mercado na regulação da oferta educativa, nomeadamente a partir de processos formais e informais de "escolha da escola" pelos alunos e suas famílias. Com base numa investigação em curso no Centro de Estudos da Escola da Faculdade de Psicologia e de Ciências da Educação, da Universidade de Lisboa, foi possível identificar "desvios" às normas da "carta escolar" (que estabelece, em Portugal, a obrigatoriedade da frequência de uma determinada escola em função da residência dos alunos). Esses desvios configuram uma evolução, no planeamento da rede escolar, de "uma regulação pela oferta" para "uma regulação pela procura" e põem em evidência o aparecimento de novos espaços de interdependência/concorrência entre as escolas, com visível efeito sobre o modo como é (ou não) garantida a igualdade de oportunidades