Impact of Integrated Marketing Communications: from the lens of public relations educators and scholars

The researcher viewed Integrated Marketing Communications through the lens of the Public Relations educators and scholars to determine whether IMC is beneficial or detrimental to the field of public relations. The purpose of this thesis was to explore (a) impact of IMC on public relations education (b) perceived advantages and disadvantages of an IMC approach to a public relations curriculum (c) determine if a need exists to revise public relations education at the university level. To examine the impact of IMC on public relations education the researcher conducted a formal quantitative content analysis of the curricula of 13 graduate programs in public relations to determine if other marketing elements such as direct marketing, advertising and sales promotion are included in the coursework. In addition, the researcher used qualitative research in the form of interviews with 15 IMC specialists who have a public relations background to gain an in-depth understanding of the educators\u27 point of view on IMC and their perceptions of its implications on public relations education. Findings indicate that most public relations educators and scholars believe the impact of IMC to be beneficial for public relations education

Aluminium Alloy Cast Shell Development for Torpedoes

The sand-cast aluminium alloy cylindrical shells were developed for the advanced experimental torpedo applications. The components had intricate geometry, thin-walled sections, and stringent property requirements. The casting defects, such as shrinkage, porosity, incomplete filling of thin sections, cold shuts, inclusions and dimensional eccentricity, etc were found inthe initial castings trials. improvements in casting quality were achieved through modified methodology, selective chilling, risering, and by introducing ceramic-foam filters in the gatingsystem. The heat-treated and machined components met radiographic class I grade C/E standards, mechanical properties to BS1490 specifications, and leakage and hydraulic pressure testrequirements relevant for such applications

Prevalence of polycystic ovarian syndrome among adolescent girls: a prospective study

Background: PCOS is a complex   endocrine   disorder which is most common in women of reproductive age. PCOS may first present in adolescence, but the incidence of PCOS in adolescence is not known, as diagnostic criteria for PCOS in the adolescent age-group is still not defined, PCOS symptoms tend to overlap with normal pubertal changes making the diagnosis even more challenging. The objective is to study prevalence and symptomatology of polycystic ovary syndrome (PCOS) in adolescent girls.Methods: Prospective study between November 2017 and March 2018. 117 adolescent girls aged 15 to19 years attending OPD with oligomenorrhea and/or hirsutism were advised for biochemical, hormonal, and ultrasonographic evaluation for diagnosis of PCOS on the basis of Rotterdam’s criteria at the Department of Obstetrics and Gynaecology, Government Maternity Hospital, Osmania Medical College, Hyderabad.Results: Prevalence of PCOS in the study was 11.96% in the study group.Conclusions: PCOS is increasingly encountered during adolescence, although the overall prevalence is low and evaluation of PCOS in adolescents is challenging. At this age, life style modification is imperative to prevent long-term metabolic and reproductive complications

Intelligent Trust based Security Framework for Internet of Things

Trust models have recently been proposed for Internet of Things (IoT) applications as a significant system of protection against external threats. This approach to IoT risk management is viable, trustworthy, and secure. At present, the trust security mechanism for immersion applications has not been specified for IoT systems. Several unfamiliar participants or machines share their resources through distributed systems to carry out a job or provide a service. One can have access to tools, network routes, connections, power processing, and storage space. This puts users of the IoT at much greater risk of, for example, anonymity, data leakage, and other safety violations. Trust measurement for new nodes has become crucial for unknown peer threats to be mitigated. Trust must be evaluated in the application sense using acceptable metrics based on the functional properties of nodes. The multifaceted confidence parameterization cannot be clarified explicitly by current stable models. In most current models, loss of confidence is inadequately modeled. Esteem ratings are frequently mis-weighted when previous confidence is taken into account, increasing the impact of harmful recommendations.                In this manuscript, a systematic method called Relationship History along with cumulative trust value (Distributed confidence management scheme model) has been proposed to evaluate interactive peers trust worthiness in a specific context. It includes estimating confidence decline, gathering & weighing trust      parameters and calculating the cumulative trust value between nodes. Trust standards can rely on practical contextual resources, determining if a service provider is trustworthy or not and does it deliver effective service? The simulation results suggest that the proposed model outperforms other similar models in terms of security, routing and efficiency and further assesses its performance based on derived utility and trust precision, convergence, and longevity

Annex 2.5 : Nutritional comparison of millets with other super foods

This work was carried out with the aid of a grant from Canada’s International Development Research Centre (IDRC), and with financial support from the Government of Canada, provided through Global Affairs Canada (GAC)The emphasis of this paper, annex to the larger project “Scaling Up Small Millet Post-Harvest and Nutritious Food Products” (CIFSRF Phase 2) is a comparison of the nutritional aspects of millets with 12 known “superfoods” such as flax, quinoa and chia seeds

The Effect of 3-week’s Yoga therapy program on clinical outcomes in patients with Parkinson’s disease

Background: Parkinson's disease, according to the WHO, has a variety of non-motor side effects in addition to its motor symptoms (cognitive impairment, mental health disorders, pain, and other sensory disturbances). The progression of these symptoms and their implications affects functioning and quality of life greatly, resulting in high rates of impairment and care demands, as well as stress and strain on caregivers. Material & Methods: A total of 31 PD patients were included in this investigation. The Integrated Approach of Yoga Therapy was applied to all patients who met the inclusion criteria (IAYT). Parameters were taken twice, once on the day of admission and other when they were leaving the residence on completion of the program. Data was evaluated using a pre-test and post-test design. Dependent Variable: Pulse rate, Respiratory rate, Systolic Blood Pressure, Diastolic Blood Pressure, Breath Holding time and BMI. Results: A total of 31 subjects participated in the study 31 subjects completed the study. After 21 days of integrated Yoga therapy program, it showed that significant reduction in (P< 0.05) in Systolic and diastolic Blood pressure, respiratory rate and significant improvement is seen in breath holding time (BHT), but there were no changes in BMI (P> 0.05). Conclusion: The three-week yoga programmed was able to dramatically enhance clinical results in Parkinson's disease and self-reported medication reduction without aggravating symptoms

Genetic variability among Andrographis paniculata in Chhattisgarh region assessed by RAPD markers

Random amplified polymorphic DNA (RAPD) markers were used to estimate the genetic variability and dissimilarity among the Andrographis paniculata (family- Acanthance), an important medicinal herb. Twenty-four (24) plants were collected from five districts of different places of Chhattisgarh region. Sixteen (16) primers generated a total of 159 polymorphic bands out of 182 total bands (79.95% polymorphism), with an average of 11.37 amplified bands per primers and 23 bands showed monomorphic banding pattern with an average of 1.43 per primers. A dendrogram was constructed based on the unweighted pair group method using arithmetic averages. Cluster analysis of data using UPGMA algorithm placed the 24 accessions of A. paniculata into two major clusters I and II which further sub-divided into many subclusters. Genetic dissimilarity coefficients calculated from RAPD data ranged from 0.3635 to 2.0160, with the highest value of 2.0160 between AP10 and AP16 and the lowest value of 0.3635 between accessions AP3 and AP5. The principal component analysis (PCA) clustering pattern corresponded well with the dendrogram. The results indicate that RAPD could be efficiently used for genetic diversity study in wild species of approaching value as it is quick, unswerving and superior to those on pedigree information.Keywords: Acanthance, dendrogram, principle component analysis (PCA), Random amplified polymorphic DNA (RAPD), variability.African Journal of Biotechnology Vol. 12(39), pp. 5714-572