Impact of Swiss Consumers\u27 Product Involvement on Brand Loyalty

Product involvement has been studied for 30 years, but studies connecting it to brand loyalty in Swiss hotels are missing. This study examines how Swiss leisure travellers’ product involvement with a hotel relates with loyalty to the hotel brand. Results show moderately high involvement and antecedents ‘pleasure’ and ‘sign value’ show strong relationships. Correlation scores suggest overall weak brand loyalty, impacted by desire to visit different locations. Despite medium-high interest in hotels, only small differences among hotel brands resulted

SOFTWAREQUAL: The Case of SPSS Statistical Software

Anecdotal evidence suggests that today’s students (Generation Y members) do well with the internet, but struggle with applied software. Zeithaml, Parasuraman and Malhotra (2000) developed service quality measures for service encounters in an electronic environment (e.g.SITEQUAL). This preliminary study measures the gap between GenY students’ expectation of and satisfaction with SPSS software. Altogether, n=43 students participated in the experiment. The results suggest that GenY students seek functionality and not fancy gimmicks in application software. While overall reporting satisfaction with SPSS, some criteria do not meet very high expectations and companies should note and address these gaps

Die Bedeutung der Malerei in und für Theodor Storms Novellen : am Beispiel von Immensee, Eine Malerarbeit und Aquis Submersus

Germanic Studie

Evidence of local gastronomy in rural destinations: A cross-European study

In 2020, the Coronavirus pandemic led to domestic travel to rural destinations. Local gastronomy is key to tourists\u27 expectations, perceptions, and images of rural destinations\u27 authenticity. Empirical data supporting evidence of local gastronomy in rural communities are lacking. This archival research focused on n=549 Cittaslow and non-Cittaslow towns and cities in 19 European countries. Rural towns offer more local gastronomy than cities, and Cittaslow-certified towns more than non-Cittaslow. All rural towns should focus on expanding their local gastronomy, and Cittaslow cities even more so

Evidence of local gastronomy in rural destinations: A cross-European study

In 2020, the Coronavirus pandemic led to domestic travel to rural destinations. Local gastronomy is key to tourists\u27 expectations, perceptions, and images of rural destinations\u27 authenticity. Empirical data supporting evidence of local gastronomy in rural communities are lacking. This archival research focused on n=549 Cittaslow and non-Cittaslow towns and cities in 19 European countries. Rural towns offer more local gastronomy than cities, and Cittaslow-certified towns more than non-Cittaslow. All rural towns should focus on expanding their local gastronomy, and Cittaslow cities even more so

The reliability of balance, mobility and self-care measures in a population of adults with a learning disability known to a physiotherapy service

To estimate the reliability of three measures of balance, mobility and activity for use in clinical and research physiotherapy, with adults with a learning disability