Determinants of Consumer Willingness to Purchase Non-Deceptive Counterfeit Products and the European Union

This study offers insights into non-deceptive counterfeiting by focusing on consumers in a new EU member country. More specifically, consumers’ inclination to purchase counterfeits at various price levels relative to retail prices of genuine branded products is examined, and the effects of various socio-economic and socio-psychological characteristics are explored. In reviewing the consumer behavior literature and recent empirical work, a conceptual model of consumer general willingness to purchase counterfeit products was developed. Using path analyses to test the system of structural relationships among the variables, inconsistent patterns of results were found across three classes of counterfeit products. Implications for management and further research are provided.counterfeit products, consumer unethical behavior, willingness to buy, Slovenia

The Effects of Consumer Cosmopolitanism on Purchase Behavior of Foreign vs. Domestic Products

The purpose of this empirical study is to investigate the effects of consumer cosmopolitanism on foreign product purchase behavior in three major categories of consumer products (alcohol products, clothes, furniture). Based on the existing theoretical and empirical knowledge, we develop a conceptual model and identify two additional constructs as antecedents of foreign purchase behavior, i. e., consumer ethnocentrism and consumer knowledge of brand origins. The measurement model is examined using a data set of 261 adult consumers and tested via structural equation modeling. The study results confirm the strong total effect of consumer cosmopolitanism in purchase behavior and indicate a strong direct effect of this phenomenon on the behavioral outcome. The more cosmopolitan consumers have a stronger tendency to buy foreign rather than local products. On the other hand, the direct relationship between cosmopolitanism and consumer knowledge of brand origin was not supported in the study.cosmopolitanism, consumer ethnocentrism, knowledge of brand origins, foreign product purchase behavior, Slovenia

The Impact of Ad Characteristics on Adolescents’ Attitudes Towards Antismoking Ads

Smoking exerts a considerable burden not only on those who smoke but just as well on society at large. In response, governments and institutions often resort to advertising which aims to discourage smoking. Unfortunately, our knowledge of the workings of antismoking advertising is detrimentally limited. In particular, the literature delving into the impact of antismoking ad characteristics (e. g., ad content, valence, intensity) on the overall effectiveness of antismoking advertising is scarce and contradictory. This empirical study aims to enhance the knowledge of antismoking advertising by presenting results of the survey involving Slovene adolescents. The adolescents were first exposed to advertisements of different antismoking ad contents (for the purpose of this study the term ‘ad content’ refers to types of appeals used in antismoking advertising), ad valence and intensity, and later invited to respond to a number of questions measuring their attitudes toward the ads, their attitudes toward smoking, their intentions to smoke, etc. The results indicate that while the different intensity and valence of ads produce varying attitudes toward the ads, we could not confirm these differences based on ad content. Also, we found that adolescent smokers respond to antismoking ads differently than do their nonsmoking peers. Our findings offer several important implications for antismoking advertisers and the research community interested in the workings of antismoking advertising.smoking and adolescents, antismoking advertising, attitudes toward antismoking ads

A Strategic Household Purchase: Consumer House Buying Behavior

The aim of this study is to examine consumer house-buying behavior from the consumers’ perspective. In view of the existing literature exploring consumer decision making, the purpose of this research was threefold: (a) to propose a conceptual model of consumer decision making within the frame of consumer behavior; (b) to gain knowledge of factors impacting this process from the empirical standpoint with the focus on prefabricated house purchases; and (c) to offer implications for beneficial purchases of prefabricated houses. The results of our in-depth interviews with recent owners and potential buyers of a custom-made prefabricated house suggest that cognitive and rational factors do not offer sufficient explanation of consumer behavior in the case of a high-involvement product such as a house. In addition to the idiosyncratic characteristics of the customer, his/her personal situation and environmental factors, the role of feelings, experience, subconscious factors, needs and goals should to be taken into account to better understand this kind of decision making.consumer decision-making, strategic purchase, prefabricated house, qualitative research

Atmospheric Music Fit As A Driver Of Shopper Store Evaluations And Their Behavioral Responses

This study examines effects of background music fit on consumer evaluative and behavioral responses across two distinct retail formats. Existing body of theoretical and empirical research serves as a basis for development of research hypotheses, which are subsequently tested using store-intercept data of adult shoppers. Covariance analyses reveal insightful implications of study findings for future research and management of retail brands

SALIENCY OF PRODUCT ORIGIN INFORMATION IN CONSUMER CHOICES

In light of increasing market complexities resulting from globalization of consumer products/brands in both mature and transitional markets, this study examines the saliency of information related to the national origin of products in consumer choice behavior. Specifically, effects of consumer ethnocentrism and the type of product/service category on perceived importance of product origin information are investigated. Analysis of data collected on a sample of adult consumers suggests that saliency of country-of-origin information is a function of consumer ethnocentrism, and that the strength of this relationship is indeed mediated by a product/service type. Moreover, age and income were significant discriminators of consumers characterized by ethnocentric and polycentric purchase orientation. Implications for future research are identified and suggestions for marketing practice from the perspective domestic and international marketers are discussed

Interplay of the drivers and deterrents of leisure counterfeit purchase intentions

Drawing on complementary theoretical perspectives, in this study we empirically investigate the drivers and deterrents underlying the formation of attitudes to leisure counterfeits and purchase intentions, and examine rationalization as a moderator of the attitude-intention relationship. The research model is examined via mail survey data of adult consumers using structural equations modelling. The findings indicate that perceived benefits and moral intensity significantly influence attitudes, while the impact of performance risk is negligible. The attitude and moral intensity significantly predict the purchase intention. Our analyses confirm rationalization as a salient factor moderating the relationship between attitude and behavioral intention. Based on this pattern of results, we discuss study implications in three areas: the perception of positive consequences for oneself, the perception of consequences for others, and the use of previously rarely examined consumer justifications. The finding that performance risk is not significant in affecting consumer attitude calls into question various appeals featuring adverse effects of buying counterfeits for an individual. First published online: 29 Dec 201