Agritourism and Farms Diversification in Italy: What Have We Learnt from COVID-19?

The COVID-19 pandemic has rapidly disrupted the household behavior in all areas and also those related to eating and daily food. Research carried out shows there have been significant changes compared to pre-COVID levels in the way consumers plan their food purchases. Based on the results of empirical data and emerging information such as ad hoc reports and analysis of academic literature, the authors aim to understand the effect of COVID-19 on agricultural and extra-agricultural activities in diversified Italian farms. More specifically, due to their importance at a national level, the focus of the analysis is represented by the agritourism, how they have reacted to the challenges posed by the pandemic, and towards which evolutionary lines they are orienting themselves to face the next future challenges. Empirical data for this study were collected through the use of a questionnaire survey, managed by the research team. The survey, conducted online during summer 2021, was designed by using a random stratified sampling for which the farms are characterized by a certain heterogeneity of the activities carried out (i.e., hospitality, processing of products, renewable energy production, etc.). The research activity covered the entire Italian territory and the number of responding farms with agritourism activities is equal to 77 (a 17.5% response rate). The results highlight the importance of farm with agritourism activities in dealing with COVID-19 crisis and policy implications in terms of support for the competitiveness of farms, exchange of knowledge, and innovations among farmers that should be taken into consideration to target the next rural development policy at the EU, the national and regional level. At the same time, the sample reaction methods to the pandemic and the changing business strategies highlight a certain resilience of Italian farms with agritourism activities, thus showing their ability to adapt

The Agroecological Approach as a Model for Multifunctional Agriculture and Farming towards the European Green Deal 2030—Some Evidence from the Italian Experience

Agroecology can be considered an approach to farming and food systems which integrates the use of ecological principles and biological cycles methods of the traditional systems to the design and management of sustainable agriculture. Despite some differences mainly due to specific national developments on the topic, today there is a substantial convergence in the belief that the term agroecology reconciles three dimensions: scientific discipline, social movement, cultural practice. Beyond the deep-rooted French experience, at the level of the European Union (EU) there is no clear strategy for agroecological practices and action plans. In the Italian case, a first step forward, especially in terms of initiatives, was taken following the universal exhibition “EXPO 2015 Milan” while with respect to the promotion of agroecological practices, some positive feedback is ascribable to the experience of the Bio-districts. The purpose of this study is to investigate whether the model adopted by the Italian multifunctional farms can be considered precursory with respect to the approach that, from a theoretical point of view, identifies agroecology. The Italian system on farms diversification would seem to show it has somehow anticipated the new European Green Deal strategy for the next ten years due to the simultaneous presence of key elements that concern not only agricultural practice but also ethical and social aspects by involving farmers and communities that insist on the territory. Green Deal and Farm to Fork strategies recognize a new and important role for the agriculture and agri-food sectors and to invite farmers to engage consumers’ interest. The study also considers some characteristics of the farmers, such as the level of education and the economic sector in which they were employed before devoting themselves to the agritourism business but also the ability to develop multi-actor and multi-level networks. The analysis of these determinants would allow them to place different professional skills at the service of the primary sector that tend to positively influence the organization and farm performance. At the same time, the farmers’ skills are influenced by different sectors of activity such as participation in research projects or even in local initiatives with public and private actors. This allows the agroecological approach to be put into practice in a conscious (or unconscious) way

Correction: Zanetti et al. Agritourism and Farms Diversification in Italy: What Have We Learnt from COVID-19? <i>Land</i> 2022, <i>11</i>, 1215

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Market Opportunities for Hay Milk: Factors Influencing Perceptions among Italian Consumers

Central and South Italy are characterized by small-scale dairy farms and growing abandonment by farmers for other, better-paid, off-farm jobs. New marketing concepts for milk can be one solution to remunerate mountain farmers for their efforts. This study investigates the potential market for hay milk in Italy. In particular, we want to understand which variables drive the people’s willingness to consume hay milk, and if the European food quality certification schemes impact on people’s willingness to consume milk from hay-fed cows. Data were collected from a sample of consumers from Central and South Italy (n = 331) using a web-based survey. Later, a discrete choice probit model was applied. The main results indicate that aspects as curiosity, the production place of food, the local culinary traditions, label, and environmental issues play an important role in the people’s consumption intentions for milk from hay-fed cows. Moreover, the survey highlights that the respondents had positive opinion towards hay milk and highlighted some important marketing implications for the Italian milk sector. The study findings could encourage discussion about a niche market to boost local growth, initiating a process of improving livelihoods, certification of products, and use of the marketing tools addressed towards a specific milk consumer’s profile. In other words, the study could provide useful implications for food manufacturers and facilitate the design of marketing strategies for hay milk produced in Central and South Italy

Valorize to Protect Lucanian Sheep and Goat Biodiversity

European agriculture and rural development policies have promoted the diversity and genetic types of autochthonous breeds to increase sheep and goat biodiversity. Agri-environmental measures to support livestock farmers, have been the main tools used by these policies over the last twenty years. The COLAUTOC, “Collection of a seed bank for native sheep and goat breeds and strategies to increase their numbers”, research project in Basilicata, Southern Italy, investigated sheep and goat farms with autochthonous breeds with results proving a reduction in the number of sheep and goat farms in general, particularly those with native breeds at risk of extinction, a clear indication of policy failure with a devastating loss of sheep and goat biodiversity. The COLAUTOC used a variety of methodological tools, including, desk analysis, focus groups, interviews, school workshops and a survey on sheep and goat meat consumption. The results indicated that a recovery in sheep and goat biodiversity could be achieved by supporting farm livestock strategies with a view to diversify production methods and activities, whilst, recognizing the value added to the territory, landscape, biodiversity and sustainability. The strategies identified by the COLAUTOC project require a local vision, using agri-environmental funds to invest in training on innovation for farms, provide tools to improve the quality of life in the rural areas, to increase communication channels to further knowledge and awareness of biodiversity. These strategies could contribute to meeting several 2030 Agenda goals