Trends in Cause-Related Marketing (CRM): Scientometrics Analysis Through Prism of Biblioshiny

Purpose: Although interest in cause-related marketing has grown steadily since 1998, the field as a whole remains disorganized. Accordingly, this research aims to undertake a thorough literature evaluation on CrM. This research aims to create a comprehensive picture of cause-related marketing from 1988 through March 2022 by combining data from Scopus and Web of Science (WOS).   Design/Methodology/Approach: Articles were analysed using bibliometric criteria in this study. Bibliographic analysis facilitates research into and evaluation of multiple perspectives, as well as the assessment of the field’s growth. Biblioshiny, a bibliometrics tool developed at the R-studio, was used to assess the quality of research papers on the topic of CrM that were gathered from the databases Scopus and Web of Science. The most prominent authors, articles, journals, organisations, and nations in the field of cause-related marketing were determined after reviewing 646 papers published between 1988 and 2022. The most common words used in the titles, meta-descriptions, and abstracts were also counted.   Findings: The state of CrM research and research patterns over the previous 30 years were thoroughly investigated using visualisation techniques such as content analysis, word cloud, citation analysis, etc. This study has uncovered some new ground for investigation into cause-related marketing.   Research Limitations/Implications: Many more publications could not be included for generalisation reasons because the study included data from two databases. Additionally, our research shows that there aren’t many journals that have written about cause-related marketing.   Practical Implications: This article may be helpful to both researchers and practitioners who are looking for research advice. Based on trend subjects, co-occurrences, and historical networks, this research also suggests potential new study topics for the future.   Originality/Value: This is the first study to use the bibliometrics package in R to create a visual representation of the body of work produced on the topic of CrM in the thirty years since the notion was originally articulated

On Common Fixed Point Theorem in Intuitionistic Fuzzy Metric Spaces

Fixed point theory has fascinated hundreds of researchers since 1922 with the celebrated Banach’s fixed point theorem. There exists a vast literature on the topic and this is a very active field of research at present. The main purpose of this paper is to prove some generalized common fixed point theorem in intuitionistic fuzzy metric spaces. Key Words: - Fixed point, common fixed point intuitionistic fuzzy metric space, weakly compatible mapping

Indian common krait envenomation presenting as fulminant myocarditis and coma: a case report

Fulminant myocarditis is an unusual manifestation of cardiotoxicity with severe elapid snake envenoming and is meagrely reported with snake bite due to Indian common krait. We report a 12-year-old boy who was admitted in complete locked-in state and hemodynamic instability after severe neurotoxic snake envenoming by Bungarus caeruleus (Indian common krait). His hospital course was complicated with recurrent episodes of sustained ventricular tachycardia requiring defibrillation; and cardiogenic shock requiring inotropes, vasopressors and intraaortic balloon counterpulsation. Severe heart failure features secondary to fulminant toxic myocarditis persisted even after full neurological recovery requiring prolonged standard medical heart failure therapy. Patient subsequently achieved full clinical recovery and regained normal left ventricular systolic function. We also reviewed the literature on cardiac manifestations, possible mechanisms and treatment of patients with cardiotoxicity due to elapid snake bites. The importance of anticipating severe cardiovascular complications is highlighted to help formulate appropriate therapeutic strategy

Correlation of body mass index and age of menopause in women attending medicine and gynaecology department of a tertiary care centre

Background: Menopause is a physiological change that every woman experiences in her life. Some find it extremely troublesome and for some it is a gradual change .Multiple factors determine the age at which menopause occurs, also deciding the course of menopause. How do height, weight and body mass index affect the same is the basis of this research.Methods: 500 women who underwent natural menopause were examined to assess their height and weight. The body mass index was henceforth calculated. The results were statistically analysed using Pearson correlation.Results: The age of menopause varied with the increasing height, weight and BMI. Though no statistical significance was found in between height and age of menopause, there was a definite correlation between weight and BMI of the women.Conclusions: Time long obesity and higher BMI is known for being associated with many diseases like hypertension, diabetes, metabolic syndrome etc. This study indicates how it affects the physiologic change i.e. menopause also. Women with higher BMI tend to have higher age of attaining menopause

Child Internet Protection System

Nowadays internets is becoming an amazing resource and provide hours of fun for kids. Clearly there are many benefits that result from Internet usage, but there is a side to the internet that can be worrying for any parent. Internet is explored, in particular: child sexual exploitation; children\u27s exposure to sexually explicit or offensive material, so there is need of a system which prevents child abuse from internet. Currently many systems are developed to prevent Internetrelated child abuse. In this paper, we have developed a web page classification model, which will protect children from harmful and offensive material available on internet. Our approach uses entropy term weighting scheme, Principal Component Analysis for feature reduction and Back propagation neural network as classifier. Our experiment result shows that our approach performed well as comparison to other approaches

Consumer Preference towards Retail Stores for Food and Grocery in Evolving Retail Market

The study reveals that young and high income consumer preferences for grocery shopping are gradually shifting from local kirana stores to organized retail stores. The study was carried out in the market of Indore. Multivariate statistical techniques were used to analyze the data collected with the help of a structured questionnaire. The main objective of the study is to understand whether Indian consumers are likely to move from conventional kirana stores to organised retail grocery stores while shopping for groceries. The study found that the customer perceived to be more satisfied with organised retail store when compared with conventional kirana stores in relation with price and benefits in shopping