The Balanced Innovation Model. The case of Crowdfunding platforms.

Purpose – The paper aims to analyze balanced centricity (Gummesson, 2008) as an institutional arrangement (Vargo and Lusch, 2016) fostering the innovation process by taking out the customer from the central positioning to involve other business partners. The practices of actors’ service ecosystem are put in focus (Russo Spena et al., 2017; Tronvoll, 2017). Methodology–. Qualitative case study research was conducted using different methods of data generation including personal interviews and netnography analysis of the crowdfunding context. fifteen cases on the crowdfunding context from five different platforms and in four different countries were analysed. Research limitations/implications (if applicable) –The empirical approach considers fifteensuccess cases on the crowdfunding context in four different platforms and countries. Other contexts, different from the crowdfunding and other countries would be useful to add new perspectives to the theory development. Originality– The present paper defines a theoretical Model for Balanced Innovation, that brings together the concepts “Balanced Centricity”, “Innovation” and “Service ecosystems”. Hitherto, it offers a basis for designing systems of value co-creation which aims to facilitate innovation through institutionalization and value co-creation in viable service ecosystems.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech

The role of network ties in reaching radical innovation

The purpose of this paper is to analyze how institutions can facilitate or inhibit radical innovation. The authors maintain that organizational radical innovation is necessary to maintain a competitive advantage and evolve in the market place, and institutions are the basis of this innovation. From an innovation and Service Dominant Logic perspective, the authors propose network ties to be a determining factor for the achievement of innovation through institutionalization in the University knowledge management context.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tec

Value proposition as a framework for value co-creation in crowd-funding ecosystem

The present paper suggests that crowd-funding in the arts and cultural sector occurs within a complex service ecosystem, where six categories of value propositions frame eight value co-creation processes, namely through ideation, evaluation, design, testing, launch, financing and authorship. Managerial contributions include the development of a crowd-funding service ecosystem model for arts managers, which offers not only a method of financing or economic value, but which also offers opportunities for strengthening bonds with customers and other stakeholders. Our paper is innovative in that we integrate value propositions categories with the micro – meso and macro contexts and analyse the different kind of co-creation are framed in the crowdfunding contextUniversidad de Málaga. Campus de Excelencia Internacional Andalucía Tech

Value-in-context in Crowd-funding ecosystems: how context frames value co-creation

The aim of the present paper is to analyse if the phenomenon of crowd funding can be considered a service ecosystem, where all of the actors generate resources and co-create value for and within the system. A qualitative, multiple case base approach is used to analyze six crowd-funding initiatives in the Spanish arts sector. The findings reveal seven types of value co-creation and six actors that interact on three levels: micro–meso–macro, illustrating that crowd-funding can be considered a service ecosystem that frames value co-creation. We conclude with a discussion of the findings, managerial implications and future research opportunities.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech

Co-patenting, co-ownership, and co-ideation as drivers for university business innovation: the case of public universities in Spain

Purpose: This paper explores whether, in the context of university–industry (U–I) collaboration, new innovation strategies can be developed through actors' interactions, the exchange of resources and the co-creation of value for and within the system. In the context of the U–I relationship, the innovation perspective can highlight the need to develop strategies that elicit new formulas of value co-creation, which then facilitate innovation as a result of actor collaboration. Design/methodology/approach: A total of 45 public universities in Spain, representing 95% of the total, participated in qualitative research. Personal in-depth interviews with technology transfer officers (TTOs) were conducted by an external firm; in a second phase, two of the researchers conducted eight interviews with the directors of TTOs in those universities with higher rates of transfer. Findings: Findings reveal that enterprises with a technological focus are strengthening their relationships with universities and attempting to build a university business ecosystem by designing strategies for value co-creation such as co-ownership, co-patenting, and co-invention. Research limitations/implications: The empirical research is conducted in Spain, and results should be interpreted according to this context. Future research should examine new contexts (other countries) to improve the robustness of the data and enrich the results, thus enabling generalization of the management consequences. Originality/value: The results provide a means to design strategies under a new collaborative and innovating logic. The theoretical framework contributes to theory, with implications for management.The authors thank Gorka Artola, Ivan Martínez, Manel Arrufat, Xavier Vallvé, Jesús Banqueri, Antonio Peñafiel and Marina Rosales and all the universities in the sample for sharing their experience and knowledge in the development of the present research. // Funding for open access charge: Universidad de Málaga / CBU

Capital humano y capital social: Estrategias para el fomento del emprendimiento académico

La investigación (proyecto de tesis) tiene como objetivo general analizar el modelo de Universidad Emprendedora y el emprendimiento académico a partir de tres aspectos clave: capital humano, capital social y creación de empresas spin-off. Las universidades desempeñan un papel crucial en los ecosistemas de innovación y emprendimiento, dada la importancia de la iniciativa empresarial basada en el conocimiento como catalizadora del desarrollo económico. En este contexto, el término "Universidad Emprendedora" adquiere especial relevancia. Es decir, una Universidad que identifica y aprovecha activamente las oportunidades de mejora y, a través del emprendimiento académico, involucra e interconecta a la comunidad universitaria con los agentes de su entorno, promoviendo el compromiso social y económico y el desarrollo de iniciativas con impacto. Las tres líneas de la tesis justifican la aplicación de un enfoque multidisciplinar que combina metodologías cuantitativas y cualitativas. Los resultados muestran la relevancia del desarrollo competencial y la identificación de perfiles para la formación de capital humano emprendedor, así como la importancia del capital social para la creación de spin-offs. Las implicaciones teóricas y prácticas se relacionan con cada una de las líneas, destacándose la utilidad de los resultados en la definición de programas y políticas de fomento del emprendimiento universitario.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech

La cultura emprendedora y su medición internacional a través de la metodología GEM

El emprendimiento se considera un factor clave para el desarrollo económico y social de los países, ya que promueve la innovación, la productividad, el crecimiento económico y el empleo, potenciando la integración de los individuos y su movilidad social. El fenómeno emprendedor es estudiado primordialmente desde una perspectiva económica, aún así, su relación con otras disciplinas es evidente y la comprensión integral del fenómeno requiere de un enfoque multidisciplinar. En este sentido, la Sociología tiene un rol clave al recoger la importancia de aspectos sociodemográficos, culturales y contextuales en la consideración social del emprendedor y la constitución empresarial. En base a lo anterior, el proyecto Global Entrepreneurship Monitor (GEM), referente mundial en la investigación del fenómeno emprendedor, incluye en su metodología la medición de la variable Cultura de apoyo al emprendimiento, a través de un indicador específico – CULSUP. Este recoge la consideración social del emprendimiento como opción profesional deseable, el estatus social y económico asociado y la imagen y difusión de las iniciativas emprendedoras en los medios de comunicación. Así, permite analizar la influencia del aspecto cultural en la actividad y la dinámica emprendedora, favoreciendo el estudio multidisciplinar del fenómeno. La naturaleza del proyecto GEM posibilita además la perspectiva comparada. En este sentido, se analiza la aplicación del indicador cultural en el estudio del emprendimiento a partir de datos GEM mundiales, extrayendo su evolución temporal en los diferentes países participantes. Se concluye la relevancia del factor cultural en el diseño de políticas y medidas que fomenten la práctica emprendedora.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech

Las startups lideradas por mujeres; sociales, sostenibles y comprometidas

El impacto social y medioambiental y la sostenibilidad son cuestiones cada vez más relevantes para el ámbito empresarial y el emprendimiento. En este contexto, la mujer ha presentado históricamente menores tasas emprendedoras y sus iniciativas se han caracterizado por desarrollarse más en el sector servicios. El presente estudio analiza, desde un enfoque de género, la naturaleza social y económica del emprendimiento y su responsabilidad con respecto al desarrollo sostenible y la mejora de la sociedad. Los resultados muestran un mayor impacto social de los proyectos liderados por mujeres, así como su compromiso con un mayor número de retos mundialesUniversidad de Málaga. Campus de Excelencia Internacional Andalucía Tech

Value co-creation as determinat of succcess in crowd-funding experiencesin the cultural sector

The aim of the present study is to analyse the role of value co-creation on success crowd-funding experiences in the cultural sector. The relationships developed between actors can be considered as a type of collaborative behaviour model, which makes use of the potential offered by new technologies in actors who get order to benefit everyone. The analysis of the structure of the relationships between actors who get involved in crowd-funding is approached with the primary objective of finding out which are the factors that explain crowd-funding as a balanced system of co-creation relationships. Specifically, the focus of the research is on the interactions between system actors, whose roles we will attempt to define: what do they contribute and what do they gain from the system, and how do they achieve the balance that leads them to continue the relationship.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tec