2 research outputs found
Electronic business model of local tourist communities
ΠΡΠ΅Π΄ΠΌΠ΅Ρ ΠΈΡΡΡΠ°ΠΆΠΈΠ²Π°ΡΠ° Π΄ΠΎΠΊΡΠΎΡΡΠΊΠ΅ Π΄ΠΈΡΠ΅ΡΡΠ°ΡΠΈΡΠ΅ ΡΠ΅ ΠΏΡΠΈΠΌΠ΅Π½Π° Π΅Π»Π΅ΠΊΡΡΠΎΠ½ΡΠΊΠΎΠ³ ΠΏΠΎΡΠ»ΠΎΠ²Π°ΡΠ° Ρ Π»ΠΎΠΊΠ°Π»Π½ΠΈΠΌ ΡΡΡΠΈΡΡΠΈΡΠΊΠΈΠΌ Π·Π°ΡΠ΅Π΄Π½ΠΈΡΠ°ΠΌΠ° ΠΈ ΠΌΠΎΠ³ΡΡΠ½ΠΎΡΡΠΈ Π΄Π° ΡΠ΅ ΠΈΠΌΠΏΠ»Π΅ΠΌΠ΅Π½ΡΠ°ΡΠΈΡΠΎΠΌ Π½ΠΎΠ²ΠΈΡ
ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΠ³ΠΈΡΠ° ΡΠ½Π°ΠΏΡΠ΅Π΄ΠΈ ΠΊΠΎΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΡΠ° ΡΠ° ΠΊΠΎΡΠΈΡΠ½ΠΈΡΠΈΠΌΠ° ΡΡΡΠΈΡΡΠΈΠΌΠ°. ΠΡΡΡΠ°ΠΆΠΈΠ²Π°ΡΠ΅ Ρ Π΄ΡΡΠ³ΠΎΠΌ Π΄Π΅Π»Ρ ΠΎΠ±ΡΡ
Π²Π°ΡΠ° ΠΏΠΎΡΡΠΎΡΠ΅ΡΠ΅ ΡΡΠ°ΡΠ΅ ΠΏΡΠΈΠΌΠ΅Π½Π΅ Π΅Π»Π΅ΠΊΡΡΠΎΠ½ΡΠΊΠΎΠ³ ΠΏΠΎΡΠ»ΠΎΠ²Π°ΡΠ° Ρ Π Π΅ΠΏΡΠ±Π»ΠΈΡΠΈ Π‘ΡΠ±ΠΈΡΠΈ ΠΈ Ρ ΡΠ²Π΅ΡΡ, Π°Π½Π°Π»ΠΈΠ·ΠΈΡΠ° ΡΠ΅ ΠΌΠ΅ΡΡΠ·Π°Π²ΠΈΡΠ½ΠΎΡΡ Π»ΠΎΠΊΠ°Π»Π½ΠΈΡ
ΡΡΡΠΈΡΡΠΈΡΠΊΠΈΡ
Π·Π°ΡΠ΅Π΄Π½ΠΈΡΠ° ΠΈ ΠΏΠΎΡΡΠ΅Π±Π° Π΄Π° ΡΠ΅ ΠΏΡΠ΅ΠΌΠ° ΠΊΠΎΡΠΈΡΠ½ΠΈΡΠΈΠΌΠ° ΡΡΡΠΈΡΡΠΈΠΌΠ° Π½Π°ΡΡΡΠΏΠ° ΠΎΠ±ΡΠ΅Π΄ΠΈΡΠ΅Π½ΠΎ. Π£ ΡΡΠ΅ΡΠ΅ΠΌ Π΄Π΅Π»Ρ Π³ΠΎΠ²ΠΎΡΠΈ ΡΠ΅ ΠΎ ΠΈΡΡΡΠ°ΠΆΠΈΠ²Π°ΡΡ ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΠ³ΠΈΡΠ° Π΅Π»Π΅ΠΊΡΡΠΎΠ½ΡΠΊΠΎΠ³ ΠΏΠΎΡΠ»ΠΎΠ²Π°ΡΠ° Π»ΠΎΠΊΠ°Π»Π½ΠΈΡ
ΡΡΡΠΈΡΡΠΈΡΠΊΠΈΡ
Π·Π°ΡΠ΅Π΄Π½ΠΈΡΠ° ΠΈ ΠΌΠΎΠ³ΡΡΠ½ΠΎΡΡΠΈ Π΄Π° ΡΠ΅ ΠΎΠ½Π΅ ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΡΠΊΠΈ ΠΈ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΎΠ½ΠΎ ΠΎΠ±ΡΠ΅Π΄ΠΈΠ½Π΅ Π½Π° Π±Π°Π·ΠΈ Π·Π°ΡΠ΅Π΄Π½ΠΈΡΠΊΠΎΠ³ ΠΈΠ½ΡΠ΅ΡΠ΅ΡΠ°. ΠΡΡΡΠ°ΠΆΠΈΠ²Π°ΡΠ΅ΠΌ ΡΡ ΠΎΠ±ΡΡ
Π²Π°ΡΠ΅Π½Π° Π΄ΠΎ ΡΠ°Π΄Π° ΠΏΡΠΈΠΌΠ΅ΡΠ΅Π½Π° ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΡΠΊΠ° ΡΠ΅ΡΠ΅ΡΠ° ΠΈ Π°Π½Π°Π»ΠΈΠ·ΠΈΡΠ°Π½Π° ΡΠ΅ ΠΏΠΎΡΡΠ΅Π±Π° Π΄Π° ΡΠ΅ ΠΈΠ·Π²ΡΡΠΈ ΠΊΠΎΠΎΡΠ΄ΠΈΠ½Π°ΡΠΈΡΠ° ΠΊΠΎΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΎΠ½ΠΈΡ
ΠΊΠ°Π½Π°Π»Π° Π»ΠΎΠΊΠ°Π»Π½ΠΈΡ
ΡΡΡΠΈΡΡΠΈΡΠΊΠΈΡ
Π·Π°ΡΠ΅Π΄Π½ΠΈΡΠ°, ΠΊΠ°ΠΊΠΎ Π±ΠΈ ΠΎΠ½Π΅ Π±ΠΈΠ»Π΅ Ρ ΠΌΠΎΠ³ΡΡΠ½ΠΎΡΡΠΈ Π΄Π° ΠΏΡΡΠ΅ΠΌ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΡΠ° ΠΊΠΎΡΠ΅ ΡΠ΅ ΠΏΠ»Π°ΡΠΈΡΠ°ΡΡ ΡΠΎΠΊΠΎΠΌ ΠΏΡΡΠ°,ΡΡΡΠΈΡΠ°ΡΡ ΠΊΠΎΡΠΈΡΠ½ΠΈΠΊΠ΅ ΠΏΠΎ ΠΆΠ΅ΡΠ΅Π½ΠΈΠΌ ΠΏΡΡΠ°ΡΠ°ΠΌΠ°. Π Π°Π΄ΠΎΠΌ ΡΠ΅ ΠΏΠΎΠΊΠ°Π·Π°Π½ΠΎ Π΄Π° ΡΡ ΠΊΠΎΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΡΠ° ΠΈ ΠΏΡΠ°ΡΠ΅ΡΠ΅ ΠΈ ΡΡΠΌΠ΅ΡΠ°Π²Π°ΡΠ΅ ΠΊΠΎΡΠΈΡΠ½ΠΈΠΊΠ° ΡΠΎΠΊΠΎΠΌ ΠΏΡΠΎΠΏΡΡΠΎΠ²Π°ΡΠ° ΠΌΠΎΠ³ΡΡΠΈ ΡΠ΅Π΄ΠΈΠ½ΠΎΠΏΡΠΈΠΌΠ΅Π½ΠΎΠΌ ΡΠ°Π²ΡΠ΅ΠΌΠ΅Π½ΠΈΡ
ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΡΠΊΠΈΡ
ΡΠ΅ΡΠ΅ΡΠ°.
Π¦Π΅Π½ΡΡΠ°Π»Π½ΠΈ ΠΏΡΠΎΠ±Π»Π΅ΠΌ ΠΊΠΎΡΠΈ ΡΠ΅ Ρ Π΄ΠΈΡΠ΅ΡΡΠ°ΡΠΈΡΠΈ ΠΈΡΡΡΠ°ΠΆΡΡΠ΅ ΠΈ Π°Π½Π°Π»ΠΈΠ·ΠΈΡΠ° ΡΠ΅ ΠΌΠΎΠ΄Π΅Π» ΠΊΠΎΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΎΠ½ΠΎΠ³ ΠΏΠΎΠ²Π΅Π·ΠΈΠ²Π°ΡΠ° Π»ΠΎΠΊΠ°Π»Π½ΠΈΡ
ΡΡΡΠΈΡΡΠΈΡΠΊΠΈΡ
Π·Π°ΡΠ΅Π΄Π½ΠΈΡΠ°. ΠΠ° Π±ΠΈ ΡΠ΅ ΠΎΠΌΠΎΠ³ΡΡΠΈΠ»ΠΎ Π΅Π»Π΅ΠΊΡΡΠΎΠ½ΡΠΊΠΎ ΠΏΠΎΡΠ»ΠΎΠ²Π°ΡΠ΅ Π»ΠΎΠΊΠ°Π»Π½ΠΈΡ
ΡΡΡΠΈΡΡΠΈΡΠΊΠΈΡ
Π·Π°ΡΠ΅Π΄Π½ΠΈΡΠ°,ΠΌΠΎΡΠ° ΡΠ΅ ΠΎΡΡΠ²Π°ΡΠΈΡΠΈ ΡΡΠ°ΡΠ½Π° ΠΈ Π°ΡΡΠΎΠΌΠ°ΡΠΈΠ·ΠΎΠ²Π°Π½Π° ΠΊΠΎΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΡΠ° Π½Π° Π²ΠΈΡΠ΅ Π½ΠΈΠ²ΠΎΠ° ΠΈ ΡΠΎ Ρ
ΠΈΡΠ΅ΡΠ°ΡΡ
ΠΈΡΡΠΊΠΈ ΠΎΠ΄ ΡΠ΅Π³ΠΈΠΎΠ½Π°Π»Π½ΠΈΡ
, ΠΏΡΠ΅ΠΊΠΎ Π»ΠΎΠΊΠ°Π»Π½ΠΈΡ
ΡΡΡΠΈΡΡΠΈΡΠΊΠΈΡ
Π΄Π΅ΡΡΠΈΠ½Π°ΡΠΈΡΠ° Π΄ΠΎ ΠΏΠΎΡΠ΅Π΄ΠΈΠ½Π°ΡΠ½ΠΈΡ
ΠΎΠ±ΡΠ΅ΠΊΠ°ΡΠ°. ΠΠΈΡΠ°ΡΠ΅ ΠΊΠΎΡΠ΅ ΡΠ΅ ΠΏΠΎΡΡΠ°Π²ΡΠ° je ΠΊΠΎΠΎΡΠ΄ΠΈΠ½Π°ΡΠΈΡΠ° ΠΊΠΎΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΎΠ½ΠΈΡ
ΠΊΠ°Π½Π°Π»Π° Π»ΠΎΠΊΠ°Π»Π½ΠΈΡ
ΡΡΡΠΈΡΡΠΈΡΠΊΠΈΡ
Π·Π°ΡΠ΅Π΄Π½ΠΈΡΠ°. ΠΠΎΡΡΠΎ ΠΎΠ²Π°ΠΊΠ²ΠΎ ΠΏΠΎΡΠ»ΠΎΠ²Π°ΡΠ΅ Π·Π°Ρ
ΡΠ΅Π²Π° Π°Π½Π³Π°ΠΆΠΎΠ²Π°ΡΠ΅ ΡΠ΅ΡΡΡΡΠ°, ΡΠ°Π΄ ΠΎΠ±ΡΡ
Π²Π°ΡΠ° ΠΏΡΠΎΠ±Π»Π΅ΠΌ ΠΈΠΌΠΏΠ»Π΅ΠΌΠ΅Π½ΡΠ°ΡΠΈΡΠ΅ ΠΈ ΠΎΠ΄ΡΠΆΠ°Π²Π°ΡΠ° ΠΎΠ²Π°ΠΊΠΎ ΠΊΠΎΠ½ΡΠΈΠΏΠΈΡΠ°Π½ΠΎΠ³ ΠΌΠΎΠ΄Π΅Π»Π°. ΠΡΡΠ³ΠΎ ΡΠ΅Π»Π΅Π²Π°Π½ΡΠ½ΠΎ ΠΏΠΈΡΠ°ΡΠ΅ ΠΊΠΎΡΠ΅ ΡΠ΅ ΡΠ°Π·ΠΌΠ°ΡΡΠ° Ρ ΠΎΠ²ΠΎΠΌ ΡΠ°Π΄Ρ ΡΠ΅ Π°Π½Π°Π»ΠΈΠ·Π° ΠΌΠΎΠ³ΡΡΠ½ΠΎΡΡΠΈ Π°Π½Π³Π°ΠΆΠΎΠ²Π°ΡΠ° Π·Π½Π°ΡΠ°ΡΠ½ΠΎΠ³ Π±ΡΠΎΡΠ° Π΄ΠΎ ΡΠ°Π΄Π° Π½Π΅Π·Π°ΠΈΠ½ΡΠ΅ΡΠ΅ΡΠΎΠ²Π°Π½ΠΈΡ
v
ΡΡΠ΅ΡΠ½ΠΈΠΊΠ° Ρ ΠΏΠΎΡΠ»ΠΎΠ²Π°ΡΡ Π»ΠΎΠΊΠ°Π»Π½ΠΈΡ
ΡΡΡΠΈΡΡΠΈΡΠΊΠΈΡ
Π·Π°ΡΠ΅Π΄Π½ΠΈΡΠ° ΠΊΠΎΡΠΈ Π±ΠΈ ΡΠ΅ ΠΌΠΎΡΠΈΠ²ΠΈΡΠ°Π»ΠΈ Π΄Π° ΠΏΡΠΎΡΠ»Π΅ΡΠΈΠ²Π°ΡΠ΅ΠΌ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΡΠ° ΠΎΡΡΠ²Π°ΡΠ΅ ΠΎΠ΄ΡΠ΅ΡΠ΅Π½ΠΈ ΠΏΡΠΎΡΠΈΡ (affiliate ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³).This doctoral dissertation looks at the application of e-commerce in local tourist communities and the possibility of improving communication with end-users β tourists through implementation of new technologies. The second part of the research includes the analysis of the current situation regarding the implementation of e-commerce in the Republic of Serbia and worldwide, the inter-dependence of local tourist communities, as well as the need for a unified approach towards tourists. The third part of the paper deals with the research of e-commerce technologies in tourist communities and the possibilities of their technological and information integration to serve the communities' common interests. The research includes all technological solutions which have been applied so far and analyses the need for coordination of communication channels among local tourist communities, which should enable the communities to use the presented travel information in the manner which should direct the users to desired routes. The paper demonstrates that communication, monitoring and directions given to users during travel are possible only if modern technological solutions are applied.
The doctoral dissertation focuses on the key issue β the analysis of the model of establishing communication links among local tourist communities. Local tourist communities can use e-commerce only if a continual and automated communication is established on many levels and in hierarchical order β from regional, through local travel destinations, to individual objects. As such business activities require resources, the paper also looks at the implementation and maintenance of the above-mentioned model. The second relevant research analyses the possibility of engaging in e-commerce a significant number of participants who have not been interested in the business of local tourist communities until now, by motivating them to share and circulate the information and thus make a profit (affiliate marketing). This relationship has been analysed not only in the context of the Internet, but also in terms of integrating the enetire tourist community, which is technologically unified, into a whole. Our conclusion is that the establishment of technological connections is not enough. All
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persons taking an active part in the business affairs of local tourist communities should develop interest in these connections
Electronic business model of local tourist communities
ΠΡΠ΅Π΄ΠΌΠ΅Ρ ΠΈΡΡΡΠ°ΠΆΠΈΠ²Π°ΡΠ° Π΄ΠΎΠΊΡΠΎΡΡΠΊΠ΅ Π΄ΠΈΡΠ΅ΡΡΠ°ΡΠΈΡΠ΅ ΡΠ΅ ΠΏΡΠΈΠΌΠ΅Π½Π° Π΅Π»Π΅ΠΊΡΡΠΎΠ½ΡΠΊΠΎΠ³ ΠΏΠΎΡΠ»ΠΎΠ²Π°ΡΠ° Ρ Π»ΠΎΠΊΠ°Π»Π½ΠΈΠΌ ΡΡΡΠΈΡΡΠΈΡΠΊΠΈΠΌ Π·Π°ΡΠ΅Π΄Π½ΠΈΡΠ°ΠΌΠ° ΠΈ ΠΌΠΎΠ³ΡΡΠ½ΠΎΡΡΠΈ Π΄Π° ΡΠ΅ ΠΈΠΌΠΏΠ»Π΅ΠΌΠ΅Π½ΡΠ°ΡΠΈΡΠΎΠΌ Π½ΠΎΠ²ΠΈΡ
ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΠ³ΠΈΡΠ° ΡΠ½Π°ΠΏΡΠ΅Π΄ΠΈ ΠΊΠΎΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΡΠ° ΡΠ° ΠΊΠΎΡΠΈΡΠ½ΠΈΡΠΈΠΌΠ° ΡΡΡΠΈΡΡΠΈΠΌΠ°. ΠΡΡΡΠ°ΠΆΠΈΠ²Π°ΡΠ΅ Ρ Π΄ΡΡΠ³ΠΎΠΌ Π΄Π΅Π»Ρ ΠΎΠ±ΡΡ
Π²Π°ΡΠ° ΠΏΠΎΡΡΠΎΡΠ΅ΡΠ΅ ΡΡΠ°ΡΠ΅ ΠΏΡΠΈΠΌΠ΅Π½Π΅ Π΅Π»Π΅ΠΊΡΡΠΎΠ½ΡΠΊΠΎΠ³ ΠΏΠΎΡΠ»ΠΎΠ²Π°ΡΠ° Ρ Π Π΅ΠΏΡΠ±Π»ΠΈΡΠΈ Π‘ΡΠ±ΠΈΡΠΈ ΠΈ Ρ ΡΠ²Π΅ΡΡ, Π°Π½Π°Π»ΠΈΠ·ΠΈΡΠ° ΡΠ΅ ΠΌΠ΅ΡΡΠ·Π°Π²ΠΈΡΠ½ΠΎΡΡ Π»ΠΎΠΊΠ°Π»Π½ΠΈΡ
ΡΡΡΠΈΡΡΠΈΡΠΊΠΈΡ
Π·Π°ΡΠ΅Π΄Π½ΠΈΡΠ° ΠΈ ΠΏΠΎΡΡΠ΅Π±Π° Π΄Π° ΡΠ΅ ΠΏΡΠ΅ΠΌΠ° ΠΊΠΎΡΠΈΡΠ½ΠΈΡΠΈΠΌΠ° ΡΡΡΠΈΡΡΠΈΠΌΠ° Π½Π°ΡΡΡΠΏΠ° ΠΎΠ±ΡΠ΅Π΄ΠΈΡΠ΅Π½ΠΎ. Π£ ΡΡΠ΅ΡΠ΅ΠΌ Π΄Π΅Π»Ρ Π³ΠΎΠ²ΠΎΡΠΈ ΡΠ΅ ΠΎ ΠΈΡΡΡΠ°ΠΆΠΈΠ²Π°ΡΡ ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΠ³ΠΈΡΠ° Π΅Π»Π΅ΠΊΡΡΠΎΠ½ΡΠΊΠΎΠ³ ΠΏΠΎΡΠ»ΠΎΠ²Π°ΡΠ° Π»ΠΎΠΊΠ°Π»Π½ΠΈΡ
ΡΡΡΠΈΡΡΠΈΡΠΊΠΈΡ
Π·Π°ΡΠ΅Π΄Π½ΠΈΡΠ° ΠΈ ΠΌΠΎΠ³ΡΡΠ½ΠΎΡΡΠΈ Π΄Π° ΡΠ΅ ΠΎΠ½Π΅ ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΡΠΊΠΈ ΠΈ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΎΠ½ΠΎ ΠΎΠ±ΡΠ΅Π΄ΠΈΠ½Π΅ Π½Π° Π±Π°Π·ΠΈ Π·Π°ΡΠ΅Π΄Π½ΠΈΡΠΊΠΎΠ³ ΠΈΠ½ΡΠ΅ΡΠ΅ΡΠ°. ΠΡΡΡΠ°ΠΆΠΈΠ²Π°ΡΠ΅ΠΌ ΡΡ ΠΎΠ±ΡΡ
Π²Π°ΡΠ΅Π½Π° Π΄ΠΎ ΡΠ°Π΄Π° ΠΏΡΠΈΠΌΠ΅ΡΠ΅Π½Π° ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΡΠΊΠ° ΡΠ΅ΡΠ΅ΡΠ° ΠΈ Π°Π½Π°Π»ΠΈΠ·ΠΈΡΠ°Π½Π° ΡΠ΅ ΠΏΠΎΡΡΠ΅Π±Π° Π΄Π° ΡΠ΅ ΠΈΠ·Π²ΡΡΠΈ ΠΊΠΎΠΎΡΠ΄ΠΈΠ½Π°ΡΠΈΡΠ° ΠΊΠΎΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΎΠ½ΠΈΡ
ΠΊΠ°Π½Π°Π»Π° Π»ΠΎΠΊΠ°Π»Π½ΠΈΡ
ΡΡΡΠΈΡΡΠΈΡΠΊΠΈΡ
Π·Π°ΡΠ΅Π΄Π½ΠΈΡΠ°, ΠΊΠ°ΠΊΠΎ Π±ΠΈ ΠΎΠ½Π΅ Π±ΠΈΠ»Π΅ Ρ ΠΌΠΎΠ³ΡΡΠ½ΠΎΡΡΠΈ Π΄Π° ΠΏΡΡΠ΅ΠΌ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΡΠ° ΠΊΠΎΡΠ΅ ΡΠ΅ ΠΏΠ»Π°ΡΠΈΡΠ°ΡΡ ΡΠΎΠΊΠΎΠΌ ΠΏΡΡΠ°,ΡΡΡΠΈΡΠ°ΡΡ ΠΊΠΎΡΠΈΡΠ½ΠΈΠΊΠ΅ ΠΏΠΎ ΠΆΠ΅ΡΠ΅Π½ΠΈΠΌ ΠΏΡΡΠ°ΡΠ°ΠΌΠ°. Π Π°Π΄ΠΎΠΌ ΡΠ΅ ΠΏΠΎΠΊΠ°Π·Π°Π½ΠΎ Π΄Π° ΡΡ ΠΊΠΎΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΡΠ° ΠΈ ΠΏΡΠ°ΡΠ΅ΡΠ΅ ΠΈ ΡΡΠΌΠ΅ΡΠ°Π²Π°ΡΠ΅ ΠΊΠΎΡΠΈΡΠ½ΠΈΠΊΠ° ΡΠΎΠΊΠΎΠΌ ΠΏΡΠΎΠΏΡΡΠΎΠ²Π°ΡΠ° ΠΌΠΎΠ³ΡΡΠΈ ΡΠ΅Π΄ΠΈΠ½ΠΎΠΏΡΠΈΠΌΠ΅Π½ΠΎΠΌ ΡΠ°Π²ΡΠ΅ΠΌΠ΅Π½ΠΈΡ
ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΡΠΊΠΈΡ
ΡΠ΅ΡΠ΅ΡΠ°.
Π¦Π΅Π½ΡΡΠ°Π»Π½ΠΈ ΠΏΡΠΎΠ±Π»Π΅ΠΌ ΠΊΠΎΡΠΈ ΡΠ΅ Ρ Π΄ΠΈΡΠ΅ΡΡΠ°ΡΠΈΡΠΈ ΠΈΡΡΡΠ°ΠΆΡΡΠ΅ ΠΈ Π°Π½Π°Π»ΠΈΠ·ΠΈΡΠ° ΡΠ΅ ΠΌΠΎΠ΄Π΅Π» ΠΊΠΎΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΎΠ½ΠΎΠ³ ΠΏΠΎΠ²Π΅Π·ΠΈΠ²Π°ΡΠ° Π»ΠΎΠΊΠ°Π»Π½ΠΈΡ
ΡΡΡΠΈΡΡΠΈΡΠΊΠΈΡ
Π·Π°ΡΠ΅Π΄Π½ΠΈΡΠ°. ΠΠ° Π±ΠΈ ΡΠ΅ ΠΎΠΌΠΎΠ³ΡΡΠΈΠ»ΠΎ Π΅Π»Π΅ΠΊΡΡΠΎΠ½ΡΠΊΠΎ ΠΏΠΎΡΠ»ΠΎΠ²Π°ΡΠ΅ Π»ΠΎΠΊΠ°Π»Π½ΠΈΡ
ΡΡΡΠΈΡΡΠΈΡΠΊΠΈΡ
Π·Π°ΡΠ΅Π΄Π½ΠΈΡΠ°,ΠΌΠΎΡΠ° ΡΠ΅ ΠΎΡΡΠ²Π°ΡΠΈΡΠΈ ΡΡΠ°ΡΠ½Π° ΠΈ Π°ΡΡΠΎΠΌΠ°ΡΠΈΠ·ΠΎΠ²Π°Π½Π° ΠΊΠΎΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΡΠ° Π½Π° Π²ΠΈΡΠ΅ Π½ΠΈΠ²ΠΎΠ° ΠΈ ΡΠΎ Ρ
ΠΈΡΠ΅ΡΠ°ΡΡ
ΠΈΡΡΠΊΠΈ ΠΎΠ΄ ΡΠ΅Π³ΠΈΠΎΠ½Π°Π»Π½ΠΈΡ
, ΠΏΡΠ΅ΠΊΠΎ Π»ΠΎΠΊΠ°Π»Π½ΠΈΡ
ΡΡΡΠΈΡΡΠΈΡΠΊΠΈΡ
Π΄Π΅ΡΡΠΈΠ½Π°ΡΠΈΡΠ° Π΄ΠΎ ΠΏΠΎΡΠ΅Π΄ΠΈΠ½Π°ΡΠ½ΠΈΡ
ΠΎΠ±ΡΠ΅ΠΊΠ°ΡΠ°. ΠΠΈΡΠ°ΡΠ΅ ΠΊΠΎΡΠ΅ ΡΠ΅ ΠΏΠΎΡΡΠ°Π²ΡΠ° je ΠΊΠΎΠΎΡΠ΄ΠΈΠ½Π°ΡΠΈΡΠ° ΠΊΠΎΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΎΠ½ΠΈΡ
ΠΊΠ°Π½Π°Π»Π° Π»ΠΎΠΊΠ°Π»Π½ΠΈΡ
ΡΡΡΠΈΡΡΠΈΡΠΊΠΈΡ
Π·Π°ΡΠ΅Π΄Π½ΠΈΡΠ°. ΠΠΎΡΡΠΎ ΠΎΠ²Π°ΠΊΠ²ΠΎ ΠΏΠΎΡΠ»ΠΎΠ²Π°ΡΠ΅ Π·Π°Ρ
ΡΠ΅Π²Π° Π°Π½Π³Π°ΠΆΠΎΠ²Π°ΡΠ΅ ΡΠ΅ΡΡΡΡΠ°, ΡΠ°Π΄ ΠΎΠ±ΡΡ
Π²Π°ΡΠ° ΠΏΡΠΎΠ±Π»Π΅ΠΌ ΠΈΠΌΠΏΠ»Π΅ΠΌΠ΅Π½ΡΠ°ΡΠΈΡΠ΅ ΠΈ ΠΎΠ΄ΡΠΆΠ°Π²Π°ΡΠ° ΠΎΠ²Π°ΠΊΠΎ ΠΊΠΎΠ½ΡΠΈΠΏΠΈΡΠ°Π½ΠΎΠ³ ΠΌΠΎΠ΄Π΅Π»Π°. ΠΡΡΠ³ΠΎ ΡΠ΅Π»Π΅Π²Π°Π½ΡΠ½ΠΎ ΠΏΠΈΡΠ°ΡΠ΅ ΠΊΠΎΡΠ΅ ΡΠ΅ ΡΠ°Π·ΠΌΠ°ΡΡΠ° Ρ ΠΎΠ²ΠΎΠΌ ΡΠ°Π΄Ρ ΡΠ΅ Π°Π½Π°Π»ΠΈΠ·Π° ΠΌΠΎΠ³ΡΡΠ½ΠΎΡΡΠΈ Π°Π½Π³Π°ΠΆΠΎΠ²Π°ΡΠ° Π·Π½Π°ΡΠ°ΡΠ½ΠΎΠ³ Π±ΡΠΎΡΠ° Π΄ΠΎ ΡΠ°Π΄Π° Π½Π΅Π·Π°ΠΈΠ½ΡΠ΅ΡΠ΅ΡΠΎΠ²Π°Π½ΠΈΡ
v
ΡΡΠ΅ΡΠ½ΠΈΠΊΠ° Ρ ΠΏΠΎΡΠ»ΠΎΠ²Π°ΡΡ Π»ΠΎΠΊΠ°Π»Π½ΠΈΡ
ΡΡΡΠΈΡΡΠΈΡΠΊΠΈΡ
Π·Π°ΡΠ΅Π΄Π½ΠΈΡΠ° ΠΊΠΎΡΠΈ Π±ΠΈ ΡΠ΅ ΠΌΠΎΡΠΈΠ²ΠΈΡΠ°Π»ΠΈ Π΄Π° ΠΏΡΠΎΡΠ»Π΅ΡΠΈΠ²Π°ΡΠ΅ΠΌ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΡΠ° ΠΎΡΡΠ²Π°ΡΠ΅ ΠΎΠ΄ΡΠ΅ΡΠ΅Π½ΠΈ ΠΏΡΠΎΡΠΈΡ (affiliate ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³).This doctoral dissertation looks at the application of e-commerce in local tourist communities and the possibility of improving communication with end-users β tourists through implementation of new technologies. The second part of the research includes the analysis of the current situation regarding the implementation of e-commerce in the Republic of Serbia and worldwide, the inter-dependence of local tourist communities, as well as the need for a unified approach towards tourists. The third part of the paper deals with the research of e-commerce technologies in tourist communities and the possibilities of their technological and information integration to serve the communities' common interests. The research includes all technological solutions which have been applied so far and analyses the need for coordination of communication channels among local tourist communities, which should enable the communities to use the presented travel information in the manner which should direct the users to desired routes. The paper demonstrates that communication, monitoring and directions given to users during travel are possible only if modern technological solutions are applied.
The doctoral dissertation focuses on the key issue β the analysis of the model of establishing communication links among local tourist communities. Local tourist communities can use e-commerce only if a continual and automated communication is established on many levels and in hierarchical order β from regional, through local travel destinations, to individual objects. As such business activities require resources, the paper also looks at the implementation and maintenance of the above-mentioned model. The second relevant research analyses the possibility of engaging in e-commerce a significant number of participants who have not been interested in the business of local tourist communities until now, by motivating them to share and circulate the information and thus make a profit (affiliate marketing). This relationship has been analysed not only in the context of the Internet, but also in terms of integrating the enetire tourist community, which is technologically unified, into a whole. Our conclusion is that the establishment of technological connections is not enough. All
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persons taking an active part in the business affairs of local tourist communities should develop interest in these connections