Kan vi få fremtidens trafikanter til at vælge grøn mobilitet? Artikel

Dette paper giver et overblik over de unges transportvaner i dag samt et kvalitativt indblik i de bevæggrunde unge har for at vælge bilen til fremfor mere bæredygtige transportformer. Dernæst indsigt i, hvad der kan få unge til at gå, cykle og anvende kollektiv trafik på vej til deres ungdomsuddannelse. Analysen, som er baseret på undersøgelser blandt unge på Roskilde Kommunes ungdomsuddannelser, viser, at mange unge vælger den kollektive trafik fra, når de får mulighed for at tage bilen i stedet. Bilen fremstår attraktiv. Som den hurtigste, nemmeste og mest fleksible måde at transportere sig til skole på. Den er et statussymbol, der signalerer, at man er voksen og den tilbyder et eksklusivt socialt rum, som de unge ikke oplever at have andetsteds. Hvis bæredygtig transport skal fremmes blandt de unge, er der behov for lokale kontekst-tilpassede adfærdstiltag, der understøtter sociale normer om at gå, cykle og benytte kollektiv trafik sammen med vennerne. Samtidigt er der behov for at forbedre den kollektiv trafik og skabe mulighed for, at de unge kan låne delecykler, så det er nemmere for de unge at hoppe på cyklen – også i kombination med kollektiv trafik

Car sharing schemes and MaaS: A study of shifting mobility practices from ownership to access: Artikel

Transport levels and private car use continue to increase worldwide representing complex challenges to climate change mitigation and the liveability of cities. In recent years, interest has arisen in the concept of Mobility-as-a-Service (MaaS) as one possible path towards sustainable mobility futures. MaaS builds on the idea of a shift from private car ownership to a seamless and integrated system providing access to multimodal mobility options including public transport and shared mobility services like car and bike sharing. Currently, only few examples of MaaS schemes exist and knowledge of user experiences is limited.The aim of this paper is to contribute to a better understanding of how shared mobilities, like in MaaS, fit with the everyday life of citizens. Methodologically, the paper draws on insights from qualitative interviews with families using a car sharing scheme in Copenhagen. The interviews are informed by a practice theoretical approach to study the potential of integrating car sharing within the complex of social practices from which the everyday life consist. To inform the discussion of our empirical results, and their implications for future MaaS designs, we base our study on a literature review of existing studies of user experiences with MaaS and an analysis of user practice representations in existing MaaS trials.Our findings indicate three ways forward to promote MaaS as an alternative to private cars. First, future MaaS designs should aim to acknowledge the importance of the interconnections between mobility and other everyday practices. Second, the shift from ownership to access provides several positive benefits like modal flexibility and a new sense of freedom, which the future MaaS design should focus strategically on in order to challenge the ideals around individual ownership. Third, strategic interventions that privilege sustainable mobility solutions through effective initiatives such as road-pricing and physical limitations in private car traffic and parking are needed

Shifting from ownership to access and the future for MaaS – learning from shared mobility users: udvidet resumé

Transport levels continue to increase worldwide representing complex challenges to climate change prevention and the liveability of cities. Private car use in particular represents a critical problem due to its negative impacts on global climate, local air quality and congestion. In recent years, interest has arisen in the concept of Mobility-as-a-Service (MaaS) as one possible path towards sustainable mobility futures. MaaS builds on the idea of a shift from private car ownership to a seamlessly integrated system providing access to multimodal mobility options including public transport and shared mobility services like car and bike sharing. Currently, only few examples of MaaS exist (e.g. Whim in Finland) and knowledge of user experiences is limited.The aim of this paper is to contribute to a better understanding of how shared mobilities fit with the everyday life and social practices of citizens. Methodologically, the paper will draw on insights from qualitative interviews with families using shared mobility schemes in Copenhagen. The interviews will be informed by a practice theoretical approach focusing on how mobility practices are shaped through elements of materials, competences, and meaning (Shove and Pantzar, 2005) in order to study the ability of MaaS to fit people’s social practices. To inform the discussion of our empirical results, we include a literature review of existing studies of user experiences with Maas and a review and analysis of user practice representations in existing MaaS trials; i.e. how the use of MaaS is envisaged