An audience perspective on the second screen phenomenon

Second screen applications are among the latest of the TV industry’s innovations to retain the TV viewer’s attention in a challenging multi-screen environment. These applications can be regarded as an extension of TV content consumed on a TV set towards lightweight portable devices such as tablets. While numerous commercial instances are available internationally and the existing literature on the topic from a technical perspective is extensive, the audience side of this phenomenon has been paid far less attention to. Moreover, in the case of Flanders, the successful commercial implementation of second screen applications remains limited. In this research, we aim to elicit what TV viewers’ expectations and preferences are regarding second screen functionalities. By applying means-end theory and a laddering approach we were able to discern how these preferences subsequently relate to the TV show itself, the consequences for the viewing experience, as well as how second screen applications and usages are expected to fit in the viewer’s everyday life

Why broadband? The meaning of broadband for residential users

In the society we live in today, access to information is crucial. But because of the increased amount of data as well as the nature of the content, a simple Internet connection is no longer sufficient. The EU government, which has followed an Internet access policy for many years (see eEurope programme), has shifted the focus to broadband Internet. Yet, despite these efforts, the uptake of broadband Internet is still quite low. And the situation in developing countries is even more critical. But is access to information the only enabler for users to switch to a broadband connection? With the wide range of Internet services and applications in the domains of entertainment, communication, commerce etc, now more than ever the Internet is a part of people’s everyday life. In this article we will not only look at the benefits and motivations for people to subscribe to a broadband Internet connection, but also at the different barriers to the uptake and usage of such a connection

Data literacy on the road: Setting up a large-scale data literacy initiative in the DataBuzz project

This paper presents the DataBuzz Project. DataBuzz is a high-tech, mobile educational lab, which is housed in a 13-meter electric bus. Its specific goal is to increase the data literacy of different segments of society in the Brussels region through inclusive and participatory games and workshops. In this paper, we will explore how to carry out practical data literacy initiatives geared to the general public. We discuss the different interactive workshops, which have been specifically developed for DataBuzz. We highlight the background, design choices, and execution of this large-scale data literacy initiative. We describe the factors that need to be taken into account to reach successful execution for such an ambitious project and the actions undertaken to become a long-term, sustainable solution. Throughout the article, we use the Data Literacy Competence Model as an analytical lens to analyse individual projects on data literacy and DataBuzz as an integrated project

Lowering the barriers for online cross-media usage: Scenarios for a Belgian single sign-on solution

The digitization has led to an ecosystem in which an online media portal has become an essential extension of traditional media and users are enabled to consume news and entertainment via different platforms. These evolutions pose some challenges for the media companies in terms of shifting business models, but they also bring them new possibilities in managing their relations with users. An important first step here is to identify the online users and turn anonymous users into registered ones. Today, however, there is a myriad of logins and passwords one needs when surfing the web, which can make the management of these logins a challenge for users. The Belgian media industry seeks to deal with this challenge by introducing a collaborative nation-wide single sign-on (SSO) system across their digital platforms, called Media ID. This paper provides four scenarios describing the potential outcomes in terms of user adoption and hence market potential of the integration of a SSO service into a regional media system. The scenarios are built upon focus group interviews with media users and in-depth interviews with the stakeholders from the involved media companies. They describe to what extent the innovative service can influence user’s online media consumption behaviour but also to what extent the media companies can implement it, two factors that mutually shape each other. In the discussion of the scenarios, requirements to ensure the broad applicability of a SSO service by both media users and media organizations are identified

Data literacy and education: Introduction and the challenges for our field

Data literacy is a hot topic, which is currently discussed in many different fields from open data initiatives, statistics, computer societies, coding initiatives, and beyond. The resulting literature is inspiring but not always satisfying from the perspective of the media literacy scholarly field. The goals behind data literacy are often instrumental and utilitarian in the function of job-related skills or open data initiatives. We hope that this special issue will contribute to a broader discussion about data literacy. In this introductory essay we provide an overarching introduction, highlighting some of the main themes, questions, issues, and insights addressed in the different articles. We weave in our own insights, reflections, and conclusions as well

Assessing quality of experience of IPTV and video on demand services in real-life environments

The ever growing bandwidth in access networks, in combination with IPTV and video on demand (VoD) offerings, opens up unlimited possibilities to the users. The operators can no longer compete solely on the number of channels or content and increasingly make high definition channels and quality of experience (QoE) a service differentiator. Currently, the most reliable way of assessing and measuring QoE is conducting subjective experiments, where human observers evaluate a series of short video sequences, using one of the international standardized subjective quality assessment methodologies. Unfortunately, since these subjective experiments need to be conducted in controlled environments and pose limitations on the sequences and overall experiment duration they cannot be used for real-life QoE assessment of IPTV and VoD services. In this article, we propose a novel subjective quality assessment methodology based on full-length movies. Our methodology enables audiovisual quality assessment in the same environments and under the same conditions users typically watch television. Using our new methodology we conducted subjective experiments and compared the outcome with the results from a subjective test conducted using a standardized method. Our findings indicate significant differences in terms of impairment visibility and tolerance and highlight the importance of real-life QoE assessment

Channel Choice Determinants of (Digital) Government Communication: A Case Study of Spatial Planning in Flanders

Governments at all levels believe the digitisation of their services and increased interaction with citizens will bring significant advantages in terms of transparency, creation of public value, and improvement of government performance (Al-Hujran, Al-Debei, Chatfield, & Migdadi, 2015). Nonetheless, this evolution towards more digital services and communication by governments raises questions in terms of inclusivity and accessibility. We conducted focus groups with a heterogeneous panel of over 80 citizens, ranging from non-users of digital technologies to high-level users, to study their choice of channel and their perception towards the evolving digitisation of communication and services, applied to the case of spatial planning in Flanders (Belgium). The results reveal that the most decisive channel choice determinants in spatial planning relate to the channel characteristics themselves, the information, the contextual aspect of the communication flow, and digital inequality mechanisms; meaning that (a) citizens opt for local communication channels when interacting with local, regional, and national governments, (b) citizens prefer to be personally informed when the communicated message has a direct impact on them, and (c) more vulnerable digital profiles consider the transition to digital communication by default as problematic