A Technological Platform and a Process to Implement the Informative Marketing Strategy

The context There is large evidence in the literature that digitalisation improves the market performance of enterprises and, as a consequence, it helps the growth of their businesses. Through digital platforms companies connect with people, improve awareness of their brands, influence consumer's attitudes, collect feedback from them, improve products and services on sale and, at last, increase their incomes. Clark et al. [2] conclude that providing basic information should be the dominant role of advertising. This typology of advertising is called Informational in [3]. The informational message strategy presents factual product/services information in clear and concrete terms. In order for an informational advertisement to become informative the message must be perceived as such by the consumers. Materials & Methods In this paper we adopt the IT-platform conceptual model given by Sun et al. (2015) [6] and the linked definition they propose. Results We instantiate the platform conceptual model proposed by by Sun et al.[6]. The website technology is the "heart" of our digital platform. There is large evidence in the literature that websites are largely used across companies all over the world [12, 13]. The cost necessary for setting up the platform is low, therefore such a technological solution is within the reach of most enterprises. Moreover, the paper describes the steps of the Informative Marketing process based on the adoption of the proposed Technological Platform. We use the adjective informative instead of informational because the advertisings about the product/service are sent to a community of ad hoc recruited stakeholders, therefore we can assume as relevant the information they receive. Conclusion The emphasis of the paper is oriented towards companies whose primary goal is selling, but it is worth notice that the proposed technological platform can be very useful, for example, to national institutes of health to promote campaigns on healthy (and sustainable) food consumption [17]. References Yogesh K. Dwivedi et al.: Setting the future of digital and social media marketing research: Perspectives and research propositions International Journal of Information Management 2020 (in press) Clark, C.K., Doraszelski, U., and Draganska, M.: The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data. Quantitative Marketing and Economics 2009 7, 207–236 DOI 10.1007/s11129-009-9066-z Puto, C.P. and Wells, W.D.: "Informational and Transformational Advertising: the Differential Effects of Time", in Advances in Consumer Research Volume 11, eds. Thomas C. Kinnear, Provo, UT, 1984 638–643. Tafesse,W. andWien, A.: Using message strategy to drive consumer behavioral engagement on social media. The Journal of Consumer Marketing 2018, 35(3), 241–253. Tiwana, A.: Platform ecosystems: Aligning architecture, governance, and strategy. Burlington, Morgan Kaufmann, 2014. Sun, R., Gregor, S., and Keating, B.: Information Technology Platforms: Conceptualisation and a Review of Emerging Research in IS Research, Australasian Conference on Information Systems, Dec. 2015, Adelaide, Australia. Parker, G.G., Van Alstyne, M.W., and Choudary, S.P. Platform revolution. W.W. Norton& company 2016. de Reuver,M., Sorensen, C.,& Basole, R. The digital platform: A research agenda. Journal of Information Technology, 2017 33(2), 124–135. Asadullah, A., Faik, I., and Kankanhalli, A. Digital Platforms: A Review and Future Directions. Twenty-Second Pacific Asia Conference on Information Systems, Japan, Sept. 2018. Hein, A., Schreieck, M., Wiesche, M., Bohm,M., and Krcmar, H. The Emergence of Native Multi-Sided Platforms and Their Influence on Incumbents. Electronic Markets 2019. https://doi.org/10.1007/s12525-019-00350-1 Hein, A., Schreieck, M., and Riasanow, T. David Soto Setzke, ManuelWiesche, Markus Bohm, and Helmut Krcmar: Digital platform ecosystems. Electronic Markets 2020 30:87–98 https://doi.org/10.1007/s12525-019-00377-4 Sharma, A., Sharma, S., and Chaudhary, M.: Are small travel agencies ready for digital marketing? Views of travel agency managers Tourism Management 79 2020 104078 Said, Y.B., Bragazzi, N.L. and Pyatigorskaya, N.V.: Prevalence and Perceived Effectiveness of Pharmaceutical Digital Marketing among Community Pharmacies in Saudi Arabia: A Cross-Sectional Questionnaire-Based Survey Pharmacy 2020, 8, 9; doi:10.3390/pharmacy8010009 Egria, G. and Bayrakb, C.: The Role of Search Engine Optimization on Keeping the User on the Site. Procedia Computer Science 36 2014 335 – 342 doi: 10.1016/j.procs.2014.09.102 Brogia, S.: Online brand communities: a literature review. 2nd World Conference on Business, Economics and Management 2003 Procedia - Social and Behavioral Sciences 109 2014 385–389. Mudambi, S.M., Oliva, T.A., and Thomas, E.F.: Industrial marketing firms and knowledge transfer: Toward a basic typology of community structures. Industrial Marketing Management 38 2009 181–190 doi:10.1016/j.indmarman.2008.12.006 Formoso, G. et al.: An Italian Innovative Small-Scale Approach to Promote the Conscious Consumption of Healthy Food. Applied Sciences 2020, 10, 5678; doi:10.3390/app1016567

Aberrant salience in cannabis-induced psychosis: a comparative study

© 2024 The Author(s). This is an open access article distributed under the terms of the Creative Commons Attribution License (CC BY), https://creativecommons.org/licenses/by/4.0/Background: Natural Cannabis (NC) and Synthetic Cannabinoids (SCs) use can increase the risk and exacerbate the course of psychotic disorders. These could be influenced by the Aberrant Salience (AS) construct. It refers to an excess of attribution of meaning to stimuli that are otherwise regarded as neutral, thereby transform them into adverse, dangerous, or mysterious entities. This leads the patient to engage in aberrant and consequently incorrect interpretative efforts concerning the normal perception of reality and its relationship with our analytical abilities. AS appears to play a significant role in the onset and perpetuation of psychotic disorders. The internal conflict arising from aberrant attributions of significance leads to delusional thoughts, ultimately culminating in the establishment of a self-sustaining psychosis. Aims: To examine the differences between psychoses course not associated with cannabis use and those associated with NC-use and SCs-use, in terms of psychotic and dissociative symptoms, AS, global functioning and suicidal ideation. Methods: A sample of 62 patients with First Episode Psychosis (FEP) was divided into 3 groups: non cannabis users (non-users, N = 20); NC-users or rather Delta-9-tetrahydrocannabinol (THC) users (THC-users, N = 21); SCs-users, commonly referred to as SPICE-users (SPICE-users, N = 20). Each group underwent assessments at the onset of psychotic symptoms, as well as at the 3 months and 6 months marks, utilizing a range of psychopathological scales. These included the Positive and Negative Syndrome Scale (PANSS) for investigating psychotic symptoms, the Global Assessment of Functioning (GAF) scale for assessing overall functioning, the Dissociative Experiences Scale (DES-II) for measuring dissociative symptoms, the Scale for Suicide Ideation (SSI) for evaluating suicidal ideation and the Aberrant Salience Inventory (ASI) scale for gauging AS. Results: SPICE-users showed more severe and persistent positive symptoms, while negative symptoms were mostly represented among non-users. Non-users showed better recovery than SPICE-users in global functioning. All groups showed a decrease in both ASI scores and subscale scores. SPICE-users exhibited higher global AS scores and less improvement in this aspect compared to other groups. Conclusion: This study may help understanding the role of AS in both non-substance-related and substance-induced psychosis. This knowledge may lead clinician to a better diagnosis and identify patient-tailored psychopharmacological treatment.Peer reviewe

Acute pseudotumoral hemicerebellitis in a child: A rare and distinct entity?

A pseudotumoral presentation of acute hemicerebellitis is rare in pediatric age. The authors report a new single case study of a 7-year-old child with pseudotumoral unilateral cerebellitis mimicking an intracranial tumor, which clinically presented itself with signs of intracranial hypertension and mild contralateral hemiparesis, completely recovered after anti-inflammatory therapy. Brain magnetic resonance imaging (MRI) was essential for the differential diagnosis between inflammatory and neoplastic processes. The literature highlighting specific clues about pseudotumoral hemicerebellitis as a distinct clinical and radiological entity is reviewed

Data_Sheet_1_Aberrant salience in cannabis-induced psychosis: a comparative study.docx

BackgroundNatural Cannabis (NC) and Synthetic Cannabinoids (SCs) use can increase the risk and exacerbate the course of psychotic disorders. These could be influenced by the Aberrant Salience (AS) construct. It refers to an excess of attribution of meaning to stimuli that are otherwise regarded as neutral, thereby transform them into adverse, dangerous, or mysterious entities. This leads the patient to engage in aberrant and consequently incorrect interpretative efforts concerning the normal perception of reality and its relationship with our analytical abilities. AS appears to play a significant role in the onset and perpetuation of psychotic disorders. The internal conflict arising from aberrant attributions of significance leads to delusional thoughts, ultimately culminating in the establishment of a self-sustaining psychosis.AimsTo examine the differences between psychoses course not associated with cannabis use and those associated with NC-use and SCs-use, in terms of psychotic and dissociative symptoms, AS, global functioning and suicidal ideation.MethodsA sample of 62 patients with First Episode Psychosis (FEP) was divided into 3 groups: non cannabis users (non-users, N = 20); NC-users or rather Delta-9-tetrahydrocannabinol (THC) users (THC-users, N = 21); SCs-users, commonly referred to as SPICE-users (SPICE-users, N = 20). Each group underwent assessments at the onset of psychotic symptoms, as well as at the 3 months and 6 months marks, utilizing a range of psychopathological scales. These included the Positive and Negative Syndrome Scale (PANSS) for investigating psychotic symptoms, the Global Assessment of Functioning (GAF) scale for assessing overall functioning, the Dissociative Experiences Scale (DES-II) for measuring dissociative symptoms, the Scale for Suicide Ideation (SSI) for evaluating suicidal ideation and the Aberrant Salience Inventory (ASI) scale for gauging AS.ResultsSPICE-users showed more severe and persistent positive symptoms, while negative symptoms were mostly represented among non-users. Non-users showed better recovery than SPICE-users in global functioning. All groups showed a decrease in both ASI scores and subscale scores. SPICE-users exhibited higher global AS scores and less improvement in this aspect compared to other groups.ConclusionThis study may help understanding the role of AS in both non-substance-related and substance-induced psychosis. This knowledge may lead clinician to a better diagnosis and identify patient-tailored psychopharmacological treatment.</p