Understanding the role of social media in political corporate branding research in the context of Indian politics

This paper seeks to explore how political actors within the Bharatiya Janata Party (BJP) use social media in their communication campaigns and how these social media platforms are understood by citizens following the 2014 Indian General Election. This research attempts to address the limited understanding of social media in the context of politics (Barnard and Kreiss, 2013; Burton and Shea, 2010; Cogburn and Espinoza-Vasquez 2011; Ganz, 2009; Gulati and Williams, 2007; Kumar 2009; Owen and Davis 2008). Furthermore, the limited research on political branding and social media has predominantly focused a western context negating eastern perspectives including the republic of India. This study will use the adapted Kapferer’s (2008) brand identity prism developed by Pich et al. (2014) to a political setting. This framework will ground the study and offer the opportunity to examine the role of social media from an internal brand identity and external brand image perspective. The findings will have implications not only for political parties but also for politicians, candidates and other parties interested in social media. This study will offer organisations a mechanism that will allow them understand how their social media is projected and understood and allow them to investigate whether their projected brand identity is coherent with the understood external brand image

Crystal Growth and Characterization of Bulk Sb2Te3Topological Insulator

The Sb2Te3 crystals are grown using the conventional self flux method via solid state reaction route, by melting constituent elements (Sb and Te) at high temperature (850 C), followed by slow cooling (2 C per hour).The weak anti localization (WAL) related low field (2 Tesla) magneto-conductance at low temperatures (2.5 K and 20 K) has been analysed and discussed using the Hikami- Larkin - Nagaoka (HLN) model. Summarily, the short letter reports an easy and versatile method for crystal growth of bulk Sb2Te3 topological insulator (TI) and its brief physical property characterization.Comment: 18 Pages Text + Figs: Accepted Mat. Res. Exp. (May 2018

SAFIUS - A secure and accountable filesystem over untrusted storage

We describe SAFIUS, a secure accountable file system that resides over an untrusted storage. SAFIUS provides strong security guarantees like confidentiality, integrity, prevention from rollback attacks, and accountability. SAFIUS also enables read/write sharing of data and provides the standard UNIX-like interface for applications. To achieve accountability with good performance, it uses asynchronous signatures; to reduce the space required for storing these signatures, a novel signature pruning mechanism is used. SAFIUS has been implemented on a GNU/Linux based system modifying OpenGFS. Preliminary performance studies show that SAFIUS has a tolerable overhead for providing secure storage: while it has an overhead of about 50% of OpenGFS in data intensive workloads (due to the overhead of performing encryption/decryption in software), it is comparable (or better in some cases) to OpenGFS in metadata intensive workloads.Comment: 11pt, 12 pages, 16 figure

High Field Magneto-Conductivity Analysis of Bi2Se3 Single Crystal

We report the high field (up to 14Tesla) magneto-conductivity analysis of Bi2Se3 topological insulator grown via the self flux method. The detailed experimental investigations including crystal growth as well as the electrical, thermal and spectroscopic characterizations of the resultant Bi2Se3 single crystal are already reported by some of us. The current letter deals with high field magneto-conductivity analysis in terms of Hikami Larkin Nagaoka (HLN) model, which revealed that the electronic conduction is dominated by both surface states driven weak anti localization (WAL), as well the bulk WL (weak localization) states. Further, by applying the HLN equation we have extracted the fitting parameters i.e., phase coherence length and the pre-factor. The HLN equation exhibited values of [pre factor close to -1.0, indicating both WAL and WL contributions. On the other hand, the extracted phase coherence length is seen to decrease from 11.125 nm to 5.576 nm as the temperature is increased from 5K to 200K respectively. Summarily, the short letter discusses primarily the temperature dependent magneto-conductivity analysis of pristine Bi2Se3 single crystal by the HLN model.Comment: Letter to Editor MS: 10 pages including 3 Fig