How formulating implementation plans and remembering past actions facilitate the enactment of effortful decisions

Building on prior research studying effortful decision making and enactment processes (Bagozzi, Dholakia, & Basuroy, 2003; BDB), we identify and provide an in-depth understanding of two specific self-regulatory strategies: (1) formulating an implementation plan, and (2) remembering past actions, that decision makers can use in facilitating enactment of effortful decisions. The results of three experiments, in which the decision maker's goal and self-regulatory strategy were manipulated, showed that for goals that decision makers chose volitionally, the motivational effects of both these strategies lay in increasing levels of proximal implementation-related variables (implementation intentions, plan completeness, plan enactment, and goal realization) significantly. In contrast, for goals that were assigned to participants, these strategies' motivational effects additionally extended to significantly increasing distal goal-related variables (goal desire, goal intentions, perceived self-efficacy, and implementation desires). The theoretical implications of our findings are discussed, and future research opportunities are explored. Copyright © 2007 John Wiley & Sons, Ltd.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/57372/1/562_ftp.pd

The Role of Regulatory Focus in the Experience and Self‐Control of Desire for Temptations

Peer Reviewedhttps://deepblue.lib.umich.edu/bitstream/2027.42/141440/1/jcpy163.pd

Efectos de la comunidad de origen en el participante de comunidades virtuales de marca

Os benefícios das empresas em manterem comunidades virtuais de marca próprias versus os provenientes das comunidades criadas pelos consumidores permanecem desconhecidos. Esse estudo testa o efeito moderador do tipo de gestão da comunidade no impacto da homogeneidade psicográfica percebida, da disponibilidade de avenidas virtuais e do relacionamento com a marca sobre as influências da comunidade e as intenções dos participantes da comunidade. Os dados provêm de 555 participantes ativos de duas grandes comunidades virtuais para o game XBOX no Brasil. Os resultados comprovam que a gestão da comunidade de origem é moderadora de todas as relações consideradas. Apontam, também, que alguns dos efeitos mais favoráveis para a empresa ocorrem na comunidade gerida pelos consumidores. A lealdade à marca, porém, é maior para membros da comunidade oficial. O estudo indica como as empresas podem se beneficiar de comunidades geridas por consumidores.The question about the effectiveness of companies in maintaining their own communities versus benefiting from the ones owned by consumers remains open. We examine differences between firm-managed and customer-managed brand communities regarding the impact of perceived psychographic homogeneity, availability of virtual avenues and relationship with the brand on the community’s influence on members and the assessments and intentions of community participants. Data were obtained from 555 respondents in two leading Microsoft XBOX brand communities in Brazil. Results indicate that management of the community of origin is the moderator of all considered relationships. Also, the most favorable effects for the company occur in the community that is not directly controlled and managed by the company itself. Brand loyalty, however, is higher for members of the official brand community. Guidelines on how companies can benefit from consumer-managed communities are discussed.Los beneficios de las empresas al mantener comunidades virtuales de marca propia versus los provenientes de las comunidades creadas por los consumidores permanecen desconocidos. Este estudio prueba el efecto moderador del tipo de gestión de la comunidad en el impacto de la homogeneidad sicográfica percibida, de la disponibilidad de avenidas virtuales y de la relación con la marca sobre las influencias de la comunidad y las intenciones de los participantes de la comunidad. Los datos provienen de 555 participantes activos de dos grandes comunidades virtuales para el game XBOX en Brasil. Los resultados comprueban que la gestión de la comunidad de origen es moderadora de todas las relaciones consideradas. Apuntan también que algunos de los efectos más favorables para la empresa ocurren en la comunidad gestionada por los consumidores. La lealtad a la marca, no obstante, es mayor entre miembros de la comunidad oficial. El estudio indica cómo las empresas pueden beneficiarse con las comunidades gestionadas por consumidores

Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions

With increasing numbers of consumers in auction marketplaces, we highlight some recent approaches that bring additional economic, social, and psychological factors to bear on existing economic theory to better understand and explain consumers' behavior in auctions. We also highlight specific research streams that could contribute towards enriching existing economic models of bidding behavior in emerging market mechanisms.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/47034/1/11002_2005_Article_5901.pd