Marketing Concept as a Tool for Development of Tourism in Kosovo

Using Marketing in Tourism creates a clear view about the real state of developing Tourisms offers and its effects, dealing with marketing elements through Promotion and Distribution of Tourism’s product. The purpose of using Marketing concept in Tourisms activity is to stimulate and to help the development of Tourism in Kosovo. Without successful functioning of Marketing in today’s surrounds and world’s global business, Tourism and the other business branches, would be convicted in failure. Although, the activity of Tourism is of a seasonal character, Marketing concept with its advantage, firstly recognized by its Tourism product, then by its opportunities for a better use of Tourism capacity. With this given framework of research, as intensive work of economy activity in frame of Tourisms economy it has distinctly economy function in countries in which are developing the Tourisms movements.Marketing concept, Tourisms product, Promotion, Distribution, Price, Globalization, Develop and Competition.

INTERNET MARKETING AND ONLINE CONSUMER BEHAVIOR IN THE CASE OF KOSOVO MARKET

Enterprises are constantly under influence of various factors which favor or impede conducting business. One of the factors which determines’ success of the business, is the manner in which enterprise adjusts to customer behavior and their needs. Development of internet has enabled new form of business for the enterprise and greater opportunities of consumers in fulfillment of their needs. Marketing as a concept provides opportunity for acquaintance with consumer behavior during purchases, and a new approach is marketing or online marketing. A research looking into the relation: marketing – behavior of the consumer with internet media. It proves relation of application of marketing by the enterprise with consumer behavior towards the online offer of the enterprise. Consumer behavior recognition is a marketing objective of the enterprise. It enables application of adequate information technology tools in function of fulfillment of consumer needs with offer of the enterprise

Direct Marketing: An Imperative In Building Effective Comunication In Hospitality Enterprises

The role of marketing in tourism and hospitality cannot be overemphasized due to the experience of countries with a developed sector of tourism and hospitality. Marketing, which entails the communication process with clients and the market, is very important. A form of communication aimed towards the promotion of enterprises is regarded as direct marketing. Hence, this is the subject of analysis in this paper. Direct marketing supports an enterprise in establishing closer relations, understanding, and in creating loyalty among clients. Therefore, recognizing the benefits of direct marketing is a great achievement. This is because it enables the enterprise to create a good image for its service. In addition, it also helps the enterprise, in general, to increase its awareness and in achieving better results in business

INTERNET MARKETING AND ONLINE CONSUMER BEHAVIOR IN THE CASE OF KOSOVO MARKET

Enterprises are constantly under influence of various factors which favor or impede conducting business. One of the factors which determines’ success of the business, is the manner in which enterprise adjusts to customer behavior and their needs. Development of internet has enabled new form of business for the enterprise and greater opportunities of consumers in fulfillment of their needs. Marketing as a concept provides opportunity for acquaintance with consumer behavior during purchases, and a new approach is marketing or online marketing. A research looking into the relation: marketing – behavior of the consumer with internet media. It proves relation of application of marketing by the enterprise with consumer behavior towards the online offer of the enterprise. Consumer behavior recognition is a marketing objective of the enterprise. It enables application of adequate information technology tools in function of fulfillment of consumer needs with offer of the enterprise

Cultural and historical heritage in Kosova as a potential for development of tourism - focus on the Kosova regions

Cultural and historical heritage in Kosova as a potential for development of tourism - focus on the Kosova regions Development of the tourism in Kosova will bring chance to many sectors of economy in the country and revive some others, due to the potentials identified. Kosova as a geographical term but also as region with an offer in the field of tourism is located in the western Balkans while in essence it has approximately the same historical and cultural heritage as other neighboring countries, with a slight difference that during 1945-1980 there was a lack of development of this field comparing with other regions of the common country called SFRY then. After the year 1999 there is a rapid development marked in the field of tourism and touristic offer in Kosova. However, it has to be stated that this development is not placed in the appropriate coordinated and planed way in long terms. In this regard, there is a priority due to the fact that there is a „crossroad“ of different heritage of different periods, different people and religions in Kosova, which makes it to a certain extent peculiar, but at the same time has some similarities with the neighboring countries and regions, from which one could get good examples and experience, but also plans for further development of tourism as a field of business which can have a significant effect in the overall economic development in Kosova, with an appropriate level in creating and increasing the national income.Development, Tourism, Heritage, Region

Marketing Concept as a Tool for Development of Tourism in Kosovo

Using Marketing in Tourism creates a clear view about the real state of developing Tourisms offers and its effects, dealing with marketing elements through Promotion and Distribution of Tourism’s product. The purpose of using Marketing concept in Tourisms activity is to stimulate and to help the development of Tourism in Kosovo. Without successful functioning of Marketing in today’s surrounds and world’s global business, Tourism and the other business branches, would be convicted in failure. Although, the activity of Tourism is of a seasonal character, Marketing concept with its advantage, firstly recognized by its Tourism product, then by its opportunities for a better use of Tourism capacity. With this given framework of research, as intensive work of economy activity in frame of Tourisms economy it has distinctly economy function in countries in which are developing the Tourisms movements

Trashëgimia kulturore dhe historike si potencial i zhvillimit të turizmit- me fokus në regjionet e Kosovës

Cultural and historical heritage in Kosova as a potential for development of tourism - focus on the Kosova regions Development of the tourism in Kosova will bring chance to many sectors of economy in the country and revive some others, due to the potentials identified. Kosova as a geographical term but also as region with an offer in the field of tourism is located in the western Balkans while in essence it has approximately the same historical and cultural heritage as other neighboring countries, with a slight difference that during 1945-1980 there was a lack of development of this field comparing with other regions of the common country called SFRY then. After the year 1999 there is a rapid development marked in the field of tourism and touristic offer in Kosova. However, it has to be stated that this development is not placed in the appropriate coordinated and planed way in long terms. In this regard, there is a priority due to the fact that there is a „crossroad“ of different heritage of different periods, different people and religions in Kosova, which makes it to a certain extent peculiar, but at the same time has some similarities with the neighboring countries and regions, from which one could get good examples and experience, but also plans for further development of tourism as a field of business which can have a significant effect in the overall economic development in Kosova, with an appropriate level in creating and increasing the national income

Transport as the factor of sustainable economic development

One of the key elements in achieving sustainable economic development of the country is transport, including roads and other infrastructure. The strength and role of the services has grown in developed countries, but has brought a new investment cycle in countries of Balkan, including Kosovo. The transport sector is introduced to us as an economic branch, with a capacity to generate new jobs and possibilities for employment. The level of the destruction of environment is in direct link with the transport sector. Changes needed to be done in order that the transport sector would be able to respond on the demand of the domestic economy and society, but also be able to meet the standards that are implemented in Europe. The adjustment will have to be based on the resources country has, and possibilities to find the loans with accepted interest, that will finance the development of the sector. Introduction of the new approach to management will result with identification of all qualitative and quantitative dates’ about the actual situation and the objectives for future

Transport as the factor of sustainable economic development

One of the key elements in achieving sustainable economic development of the country is transport, including roads and other infrastructure. The strength and role of the services has grown in developed countries, but has brought a new investment cycle in countries of Balkan, including Kosovo. The transport sector is introduced to us as an economic branch, with a capacity to generate new jobs and possibilities for employment. The level of the destruction of environment is in direct link with the transport sector. Changes needed to be done in order that the transport sector would be able to respond on the demand of the domestic economy and society, but also be able to meet the standards that are implemented in Europe. The adjustment will have to be based on the resources country has, and possibilities to find the loans with accepted interest, that will finance the development of the sector. Introduction of the new approach to management will result with identification of all qualitative and quantitative dates’ about the actual situation and the objectives for future