DETERMINING THE PROFILE OF TOURISTS IN BRASOV STARTING FROM THEIR CONSUMPTION AND BUYING BEHAVIOR TOWARDS PRODUCTS OFFERED BY TOURISM AGENCIES

By studying consumer behavior, marketing specialists want to find out how consumers choose goods/services and what the factors that influence their choice are. In tourism the analysis of the consumer behavior is more difficult because the structure of thtourist, consumption behavior, marketing research

THE INFLUENCE OF EU MEMBER COUNTRIES’ ECONOMIC DEVELOPMENT ON THEIR CITIZENS’ PRO-ENVIRONMENTAL ATTITUDES

The present paper aims to determine the influence of EU member countries’ economic development on their citizens’ pro-environmental attitudes using a path analysis. In this sense, we have used the results of the 2012 survey on the „Attitudes of Europeans towards building the single market for green products”, as well as the 2012 statistical information referring to EU member countries’ economic development, provided by Eurostat. The results indicated which macroeconomic variables exert a significant influence on each pro-environmental attitudinal component. Future studies may consider using less macroeconomic variables in order to identify their influence on different pro-environmental attitudinal components

WHY DO YOUNG PEOPLE PREFER FAST- FOOD RESTAURANTS? AN EXPLORATORY STUDY

This study intends to identify the reasons which determine young people to choose fast-food restaurants, as well as the criteria they bear in mind, when they choose such places to eat. There are relatively a few studies in Romania, on this field, which deal with young people’s perceptions about fast-food and the products they offer. This study intends to add new information to the specific literature in this field, where we face a growing number of fast - food restaurants and a huge interest young people shown them. The sample included 13 students from Transilvania University in Brasov. Although the research method is a qualitative one, using the focus- group, the results can be taken into consideration by the public decisional factors in the fast- food field in order to elaborate the proper strategies to attract and keep the young consumers

Green Environment, Mental Health, and Loyalty among Male and Female Patients

Existing studies revealed that exposure to green spaces within healthcare establishments has multiple physical and mental health benefits to patients. In this context, the concept of biophilic design has received growing attention among environmental psychology researchers. Several studies indicated that the positive effect of green environment may be different for males and females. Therefore, the present study sought to investigate the influence of biophilic design elements (i.e., green items and natural light) on patients’self-rated mental health value, satisfaction with medical care, and loyalty toward the healthcare establishment. The study also investigated the possible influence of gender differences in the relationships between the variables. Methods: A structural equation modeling was employed as a data analysis technique. Results: Our empirical result indicated that biophilic design elements significantly improved the patients’ self-rated mental health value, and this dimension had a positive effect on their satisfaction with medical care and loyalty toward the health care facility. Our findings indicated that the relationships among biophilic design elements, self-rated mental health value, satisfaction with medical care, and loyalty toward the healthcare establishment were substantially different across male and female groups. Moreover, self-rated mental health value and satisfaction with medical care acted as significant mediators between biophilic design elements and loyalty. Conclusions: Results of this study offer healthcare practitioners and researchers valuable strategies to effectively incorporate biophilic design elements into the interior spaces of a healthcare establishment

DETERMINING THE PROFILE OF TOURISTS IN BRASOV STARTING FROM THEIR CONSUMPTION AND BUYING BEHAVIOR TOWARDS PRODUCTS OFFERED BY TOURISM AGENCIES

By studying consumer behavior, marketing specialists want to find out how consumers choose goods/services and what the factors that influence their choice are. In tourism the analysis of the consumer behavior is more difficult because the structure of t

PERCEPTIONs OF RESTAURANT MANAGERS ABOUT THE QUALITY OF PRODUCTS AND SERVICES OFFERED TO CONSUMERS. CASE STUDY: THE CITY OF BRAȘOV.

The present economic crisis has had a powerful impact on the restaurants in the city of Brașov, which have confronted themselves in the past years both with a decrease in the number of consumers, and with a reduction in the consumption of products and public food services. In this context, this survey aims to analyze the perceptions of the restaurant managers in the city of Brașov regarding the quality of products and services they offer to the consumers, by using, in this sense, one of the techniques that are specific to qualitative research that is the semi - directive in - depth interview method

Assessment of the impact of educational services quality on consumer satisfaction and loyalty

The present paper aims to determine the way in which the quality of the services provided by a private kindergarten from the city of Braşov impacts the satisfaction and loyalty of the parents as service beneficiaries. Thus, the objectives of the research have taken into account the analysis of the parents’ expectations and perceptions regarding the services offered by the kindergarten, as well as the differences between them, using the Servqual model, the analysis of the correlation between perceptions and satisfaction, perception and loyalty variables, as well as the evaluation of the general quality of the service. The results of the research indicate that the kindergarten should identify the most efficient strategies for improving medical services, personnel training, daily menu, modernizing the safety systems, purchasing outdoors playground equipment and fixing the exterior aspect of the building

PRO-ENVIRONMENTAL BEHAVIORS IN THE HOUSEHOLD AND HOLIDAY SETTING. AN EXPLORATORY STUDY AMONG BRASOV CITIZENS

The present paper aims to investigate Brasov citizens’ pro-environmental behavior both in their household and holiday setting. In this sense, we conducted a qualitative research using the in-depth interview method on a 13 respondent sample which included self-declared environmentally friendly residents from the city of Brasov, Romania. Among them, six respondents are members of ecological NGOs and can be considered environmental activists. The interview guide was structured in two sections. First, we considered respondents' pro-environmental behaviors, the description of their activities, aimed at protecting the environment, as well as the tools and resources developed by public authorities in order to facilitate and stimulate citizens’ involvement in environmental protection. The second section was focused on the description of respondents’ last holiday, the choice of tourism destination, transportation, accommodation unit and activities in the destination; respondents’ pro-environmental behaviors; and the tools and instruments developed by local public authorities or hoteliers in order to facilitate tourists’ environmentally friendly behavior. The results of the present study outline the fact that respondents’ involvement in environmentally friendly activities is identical, or almost identical, in both household and holiday setting. For the environmental activists, such a behavior is difficult to change, even in a holiday setting, where environmental protection is one the individuals ‘priority’. The outcomes of our research can be used by both tourist services providers in order to adapt their offer to consumers’ pro-environmental behavior and local authorities who can identify the actions which have to be undertaken in order to facilitate such behavior