The affect of versioned package design on various demographics

This study challenged the concept of a single best package design for food products. Research found that typography played a crucial role in the consumer’s perception of the quality and the value of a product. It was also found that, based on the consumer’s purchasing intention, the use of type or graphics on a package could have either a positive or a negative affect on consumer perception of product value and quality. In addition, this study pointed out that these variables require careful testing in the marketplace, which can only be achieved in package designs that can be economically tested with a variety of audiences

An Affordance-Based Methodology for Package Design

The term affordance describes an object\u27s utilitarian function or actionable possibilities. Product designers have taken great interest in the concept of affordances because of the bridge they provide relating to design, the interpretation of design and, ultimately, functionality in the hands of consumers. These concepts have been widely studied and applied in the field of psychology but have had limited formal application to packaging design and evaluation. We believe that the concepts related to affordances will reveal novel opportunities for packaging innovation. To catalyse this, presented work had the following objectives: (a) to propose a method by which packaging designers can purposefully consider affordances during the design process; (b) to explain this method in the context of a packaging-related case study; and (c) to measure the effect on package usability when an affordance-based design approach is employed

Measuring the effect of affordances on a crash cart medicine packaging

Abstract: In the United States, most drugs stored in crash carts of emergency rooms are packaged in folding cartons with opening mechanisms that involve pressing and tearing the bottom of the package. Anecdotal evidence and a previous study conducted by the research team suggest that these packages are counterintuitive for lay users. The concept of affordances, how design features communicate actionable possibilities, can be applied to improve the usability of packaging. In order to measure the effect of individual design features and previous experience on opening time and error frequency during first opening attempt, a commercially available package for epinephrine was redesigned and tested with two panels of participants; 33 lay users and 17 healthcare providers. Each experiment was conducted as a randomized complete block design with three factors: location of opening mechanism (top or bottom), type of opening mechanism (press-in or tab), and colour contrast in opening area (with and without). By crossing all possible conditions (2x2x2), eight different folding carton designs resulted. Each participant was treated as a block and presented all eight designs in a random order. Participants stood behind a counter of a fixed height and completed eight opening tasks in a lab facility (lay users) and an emergency room (healthcare providers). They were instructed to imagine an emergency scenario where they needed to remove all contents from each package as quickly as possible. Results show that colour contrast had no significant effect on opening time, having a tab significantly reduces time to open. More specifically, tabs cued the user as to the correct end containing the opening feature regardless of it was positioned on the top or bottom of the package. When there was no tab, then having the opening at the top resulted in a significant reduction in time to open, compared to having the opening at the bottom. In an analysis comparing the eight designs, the actual commercial packages ranked as the worst designs in terms of opening time and error frequency. Findings have critical implications for designing packages that are more usable and for eliminating errors during product use

Implementing an exercise oncology model to reach rural and remote individuals living with and beyond cancer: a hybrid effectiveness-implementation protocol for project EXCEL (EXercise for Cancer to Enhance Living Well)

Introduction Individuals living with and beyond cancer from rural and remote areas lack accessibility to supportive cancer care resources compared with those in urban areas. Exercise is an evidence-based intervention that is a safe and effective supportive cancer care resource, improving physical fitness and function, well-being and quality of life. Thus, it is imperative that exercise oncology programs are accessible for all individuals living with cancer, regardless of geographical location. To improve accessibility to exercise oncology programs, we have designed the EXercise for Cancer to Enhance Living Well (EXCEL) study.Methods and analysis EXCEL is a hybrid effectiveness-implementation study. Exercise-based oncology knowledge from clinical exercise physiologists supports healthcare professionals and community-based qualified exercise professionals, facilitating exercise oncology education, referrals and programming. Recruitment began in September 2020 and will continue for 5 years with the goal to enroll ~1500 individuals from rural and remote areas. All tumour groups are eligible, and participants must be 18 years or older. Participants take part in a 12-week multimodal progressive exercise intervention currently being delivered online. The reach, effectiveness, adoption, implementation, and maintenance (RE-AIM) framework is used to determine the impact of EXCEL at participant and institutional levels. Physical activity, functional fitness and patient-reported outcomes are assessed at baseline and 12-week time points of the EXCEL exercise intervention.Ethics and dissemination The study was approved by the Health Research Ethics Board of Alberta. Our team will disseminate EXCEL information through quarterly newsletters to stakeholders, including participants, qualified exercise professionals, healthcare professionals and community networks. Ongoing outreach includes community presentations (eg, support groups, fitness companies) that provide study updates and exercise resources. Our team will publish manuscripts and present at conferences on EXCEL’s ongoing implementation efforts across the 5-year study.Trial registration number NCT04478851