Consumer perception and communication on welfare in organic laying hen farming

A major reason for increased societal popularity of organic production systems is the growing general discontent with intensive farming practices. However, urbanization leads to limited knowledge of farming and farm animal welfare. Consumers believe organic farming leads to better animal welfare, although most health and welfare issues seen in conventional systems are also found in organic poultry systems. The majority of consumers do not translate attitude and good intention into action, the actual purchase of organic products. Understanding this intention-behaviour gap may lead to increased sales of organic products. Effective communication and education can create trust, added additional values and credibility, and may lead to structured perceptions, convictions, values, norms, knowledge and interests and lead to better understanding of organic farming and farm animal welfare. Merchandising strategies can reduce barriers the consumer may encounter at the moment of decision making

Assessment of broiler chicken welfare in Southern Brazil

Scientific literature on broiler chicken welfare in Brazilian industrial systems is scarce. This study aimed at assessing broiler chicken welfare on industrial farms in the State of Rio Grande do Sul, Southern Brazil, using the Welfare Quality (R) assessment protocol for poultry, to provide directly applicable scientific information. Results are presented as criteria scores ranging from 0 to 100, with higher scores indicating better welfare; and percentages of prevalence. The scores classified as excellent (above 80) were absence of prolonged thirst, absence of prolonged hunger, litter quality, breast blister and touch test. Enhanced scores (between 55 and 80) were comfort around resting, plumage cleanliness and dust sheet test. Acceptable scores (between 20 and 55) were thermal comfort, stocking density, absence of injuries, footpad dermatitis and hock burn; and unacceptable scores (below 20) were lameness and qualitative behavioral assessment. The median percentage of mortality and culled birds were 5.2% and 0.6%, respectively. This study provides useful information to select priorities of action on assessed farms and may contribute for setting up legal standards and guiding decisions related to animal welfare issues in Brazil

Economic impact of decreasing stocking densities in broiler rabbit production based on Belgian farm data

[EN] Stocking density is a prominent issue in public debates on farm animal welfare. Public perceptions and economic impact of reduced stocking density should be considered, along with effects on animal performances and welfare. In this paper, experimental data and accountancy data based on 15 Belgian farms were combined to calculate the financial impact of different stocking densities on broiler rabbit farm profitability. Using the partial budget technique, only those elements that change with stocking density were taken into account. From the experiment, feed conversion and feed intake were found to increase slightly though significantly with decreasing stocking density, although only 5% and 6% of the variation, respectively, were explained by stocking density. However, reducing stocking density implies a recalculation of all costs in a reduced number of broiler rabbits, which has a negative impact on farm profitability. Reducing stocking density from the standard situation of 15 rabbits per m² to 10 rabbits per m² reduced added value by 22 euros per doe. In general, farm income was low and amounted to only 28.10 euros per doe during 2006-2008 for the reference situation of 15 rabbits per m². Below a density of 9 rabbits/m², a negative farm income was calculated. Sensitivity analysis showed that rabbit meat price has a stronger influence on the added value at a given density than rabbit feed price.This research is funded by the Agency for Innovation by Science and Technology in Flanders (IWT Vlaanderen), Brussels, Belgium. We gratefully acknowledge the Flemish Association of Poultry and Rabbit Breeders, and especially Ilka Hertogs for their willingness to provide the used accountancy data.132Verspecht, A.; Maertens, L.; Vanhonacker, F.; Tuyttens, F.; Van Huylenbroeck, G.; Verbeke, W. (2011). Economic impact of decreasing stocking densities in broiler rabbit production based on Belgian farm data. World Rabbit Science. 19(3). doi:10.4995/wrs.2011.849SWORD12319

Market opportunities for animal-friendly milk in different consumer segments

Consumers have increasing, but highly variable, interest in sustainability attributes of food, including ethical aspects, such as animal welfare. We explored market opportunities for animal-friendly cow’s milk based on segmentation (cluster) analysis. Flemish survey participants (n = 787) were clustered (n = 6) based on their intention to purchase (IP) animal-friendly milk, and their evaluation of cows’ welfare state (EV). Three market opportunity segments were derived from clusters and labelled as “high”, “moderate” and “limited”. Only 8% of the participants belong to the “high market opportunities” segment, characterized by a high IP and a low EV. The “limited” segment (44%) indicated a neutral to low IP and a positive EV. The “moderate” segment (48%) had a moderately positive IP and positive/negative EV. Reported willingness to pay, interest in information about the state of animal welfare and importance of the product attribute “animal welfare” differed among segments and were strongly related to IP. Most promising selling propositions about animal-friendly milk were related to pasture access. The high degree of differentiation within the Flemish milk market reveals market opportunities for animal-friendly milk, but for an effective market share increase supply of animal-friendly products needs to get more aligned with the heterogeneous demand

Killing individual poultry on-farm-a survey among veterinarians and farmers

To date, information about reasons to select and kill poultry on-farm and which method veterinarians and poultry producers preferably use is scarce. Little is also known about their knowledge of the legislation regarding on-farm killing methods and of methods alternative to the one(s) they use, as well as their perception of those alternatives. In this study, Flemish poultry veterinarians (n = 13), broiler chicken producers (n = 27), and turkey producers (n = 4) were surveyed on killing methods they currently use in practice and alternative methods, on their opinion about what constitutes an appropriate method for on-farm killing of poultry, and on their reasons for killing. All poultry veterinarians and chicken producers who filled out the survey kill poultry by manual cervical dislocation (CD), whereas some turkey farmers also indicated killing by percussive blow to the head (n = 1) or exsanguination (n = 1). Turkey producers seem to be more inclined not to kill animals with injuries or symptoms of disease as compared to veterinarians or chicken producers, such that moribund turkeys are more likely to remain in the flock. Veterinarians considered the following properties of a killing method important: animal friendliness, applicability inside the stable, a high success rate, and time efficiency. Producers ranked the properties similarly, but for them, ease of performance and cost efficiency were more important than applicability inside the stable. Producers scored those killing properties rather positively for manual as well as mechanical CD. Veterinarians and chicken producers considered the captive bolt method to be easy to perform, to have a high success rate, to be feasible to perform in the stable, and to be animal friendly. Turkey producers, however, had doubts about the latter 2 properties. Gas, injection, and electrocution were inferior methods to kill poultry according to producers. In conclusion, manual CD is the most common method for killing broiler chickens and turkeys, and knowledge of, and experience with, alternative methods is very limited, both among veterinarians and producers. Informing them about legislation and training for the use of alternative killing techniques are recommended

Remedying contact dermatitis in broiler chickens with novel flooring treatments

Simple Summary Contact dermatitis is an overarching term for inflamed or necrotic lesions after contact with an allergen or irritant. Broiler chickens commonly experience these lesions due to prolonged contact with moisture, feces, and ammonia within litter. This study aimed to find methods to prevent and remedy lesions on broilers' feet, hocks, and breast. Furthermore, the impact of treatments on plumage cleanliness, gait, and body weight was investigated. We applied novel flooring treatments consisting of plastic slats and disinfectant mats containing povidone-iodine, which we compared to the industry control (used litter) and a positive control (clean litter). Weekly measurements on a sample of birds in each pen showed us the impact of both flooring treatments and age (weeks) on animal welfare outcomes. Contrary to expectations, the novel flooring treatments did not prevent or remedy contact dermatitis. In fact, the positive control, consisting of replacing litter every four days, resulted in the best welfare condition, with limited to no contact dermatitis at week seven of age. Contact dermatitis (footpad dermatitis (FPD), hock burns, and breast dermatitis) is a welfare issue for broiler chickens, causing pain and behavioral restrictions. Once lesions develop, often nothing is done to remedy the issue for the affected flock. Our objective was to evaluate novel flooring treatments at the flock level by providing preventative and remedial treatments against contact dermatitis, plumage soiling, and gait impairment. Broilers (n = 546) were housed in 42 pens, with 13 birds/pen. The flooring treatments (four) included used litter (NEG), new pine shavings replaced regularly (POS), a mat filled with 1% povidone-iodine solution (MAT), and the iodine mat placed on a slatted floor (SLAT). Flooring treatments were provided from day one of age (preventative approach; PREV) or day 29 (remedial approach; REM). Contact dermatitis, soiling, gait, and weight were recorded weekly (seven birds/pen). Results showed a treatment effect for all measures, dependent on bird age. Overall, the POS treatment resulted in the best welfare outcomes (FPD, hock burns, and gait). The worst contact dermatitis was found in the MAT and SLAT groups. NEG birds showed little contact dermatitis, opposite to expectations. Weights were lower for PREV-POS in week seven only. The treatments with povidone-iodine were deemed ineffective against contact dermatitis. Access to clean litter prevented and remedied contact dermatitis, and a comparable approach may be commercially feasible