Pengaruh Persepsi Nilai Pada Intensi Pembelian Produk Virtual Yang Dimediasi Oleh Kepuasan

. This study investigates online game consumer intention to purchase virtualproduct offered during the playing period. Satisfaction of the game was predicted asmediating variable in the influence of perceived value to purchase intention.Hypotheses testing were done by using mediation analysis in IBM SPSS Statisticssoftware version 21 and macro Hayes (2013) model 4. Results showed that in bothgroups, MMORPG (Massively Multiplayer Online Role Playing Games) and MMOBA(Massively Multiplayer Online Battle Arena), online games satisfaction mediates theinfluence of perceived value to virtual product purchase intention. This study extendsconsumer behavior literature, particularly in perceived value, satisfaction and purchaseintentions of online game consumers. Practical implication of this research can be usedspecifically by online games developer, where satisfaction with the game being playedis one determinant of the players intention to purchase virtual products offered duringthe playing period

Pengujian Luck Priming Dan Belief in Superstitions Dalam Pembentukan Kesediaan Membeli Kembali Produk Setelah Terjadi Kegagalan Produk

This study explain how the use of luck priming in print advertising which occurred in Indonesia recently has an effect on how consumer\u27s with believe insuperstition develops their product evaluation, especially when they are experiencing product failure. We expand previous study on the relationship of consumer\u27s believe in superstition and product failure by further examining their repurchase intention of the product using 2x2 factorial experimental design. The findings confirmed that luck priming and belief in superstition have significant influence on consumer\u27s satisfaction, which shown as greater consumer\u27s dissatisfaction on product with luck priming for those with weak belief in superstition. However, our hypotheses in the influence of luck priming and belief in superstition on repurchase intention was also statistically supported. This evidence reinforce previous studies on belief in superstition as a chronic belief which stays in mind of a consumer

Pengaruh Manajemen Saluran Pemasaran Terhadap Pengetahuan Konsumen Bisnis PT. Sari Husada, Tbk. Cabang Bandung

A research at PT Sari Husada, Tbk. Bandung Branch Office was done to find the influence of channel management practice (selection, motivation, evaluation,modification) on consumer's knowledge (selection process, motivation process, evaluation process, and modification process). A sampel of 50 gynaechologists and nurses (bidan) were taken to fill in the research's questionnaires. From the hypothesis test it was found that HO is accepted, that is, there is no significan influence of channel management practice (motivation) on consumer's knowledge. That means that the relationship between channel management ... practice (motivation) and consumer's knowledge is not strong enough. From this research regression equations can not be derived to represent a research model, because whether in general or. individually there are no significant influence of channel management practice on consumer's knowledge