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    The “black-and-white mural” in Polytechneio : Meaning-making, Materiality, and Heritagization of Contemporary Street Art in Athens

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    The campus of the National Metsovian Polytechnic in central Athens has been a signi cant cornerstone in the socio-political landscape of the city. Within the history of modern Greece, Polytechneio is regarded as a symbol of resistance against the Greek military dictatorship (junta) in 1973. In March 2015 and during times of austerity politics, the west façades of the Polytechneio were covered by a “black-and-white mural” (Tziovas 2017: 45). This paper examines how and why this black-and-white mural has been discussed often controversially from di erent kinds of recipients, leading to an ardent public debate within Greek society from a cross disciplinary point of view: 1) semiotics, 2) design, and 3) cultural studies. For our analysis, we use data from primary and secondary sources. Primary data sources include photographic documentation of the eld. Secondary data sources include photographic material and newspaper articles circulated online, as well as, relevant academic literature.First, we examine how this mural was integrated into the constructions and intersubjective experiences of public space from the perspective of semiotization of space. Second, we discuss the practicalities involved for the ful lment of this mural from the perspective of design-scope. And third, we advance the discussion around the issues of cultural preservation and heritagization of street art and gra ti. Our goal in this paper is to avoid binary interpretations, and instead, to induce in an intermediary way the signi cance of public dialogue, which this mural achieved to trigger

    Reclaiming Polytechneio : beyond binary interpretations of a black-and-white mural

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    The campus of the National Metsovian Polytechnic in central Athens (henceforth Polytechneio), which was constructed in the late 19th century, has been a significant cornerstone in the sociopolitical landscape of the city. Within the history of modern Greece, Polytechneio is regarded as a symbol of resistance against the Greek military dictatorship (junta) in 1973. The surrounding wall of Polytechneio has ever since functioned as a canvas for various kinds of political messages and artistic interventions. In March 2015 and during the times of austerity politics, the west wall of the Polytechneio was covered by a “black-and-white mural” (Tziovas 2017: 45). This paper examines if, how, and why this black-and-white mural has been discussed often controversially from different kinds of recipients, leading to an ardent public debate between local and international street art practitioners and graffiti writers, public and research authorities, communication media, and Greek public opinion. For our analysis, we use data from primary and secondary sources. Primary data sources include interviews and photographic documentation of the field. Secondary data sources include photographic material and newspaper articles circulated online.Taking into consideration the blurred delimitation between street art and graffiti, we focus on the creation and erasure of this black-and-white mural through the lens of a triadic scheme: 1) urban and spatial semiotics 2) design and 3) cultural heritage. The first layer refers to spatialization of semiosis and semiotization of space and examines if and how this mural was integrated into the constructions and experiences of public space. The plasticity of the wall content bears the potential to change the city by making space for pluralistic kinds of aesthetic, dialogic, urban, political, social, and activist encounters (Halsey & Pederick 2010). The second approach implies the need of understanding design as a predominant axis of the human activity for meaning construal and includes all the practicalities involved for the fulfilment of this mural. Thirdly, the issue of cultural preservation, when applied in this case, illustrates the tensions between the institutional frameworks of cultural heritage on one hand, and the growing heritagisation of the street artworks on the other (Merrill 2015). Our goal is to avoid binary interpretations, and instead, to induce the significance of public dialogue, which this mural achieved to trigger
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