What make intention halal food consumption? Study on Turkey’s consumers’ perspective

The study purposes to investigate the factors that influence Muslim consumers’ purchase behaviour on halal food products in Turkey. Based on the extended TPB model; halal food awareness among Muslim consumers, their religious level, social factors, intention to purchase and actual behaviour towards halal food products are investigated. 152 valid responses were obtained using online survey method. Confirmatory factor analyses were performed to ensure reliability and content validity. A structural equation modelling technique was performed to test the hypotheses among variables. It has been understood that the intention to purchase halal food has an effect on the behavioral intention of consumers. Besides, it was understood that the awareness of halal food was not affected by the level of religiosity, and that social factors were effective in awareness of halal food. First, some respondents were unwilling to respond to survey due to the sensitivity of religious issues. Secondly, the sample of the research was limited to Turkey. A comparative study would be desirable between other Muslim countries. This study contributes to the literature and sectoral inferences can be made

Integrated effects of marketing stimuli on customer loyalty in Palestine grocery supply-chain: does satisfaction perform mediating role?

Grocery stores are a crucial connection in the food delivery system and a fundamental component of the retail industry. Some grocery stores have worked with regional suppliers to benefit the community and the consumer. Palestinian market is uncommon because clients have connected what they manufacture and sell under particular circumstances. This study is, therefore, an integrated examination of the critical influencing factors on the marketing of food products in Palestine. A survey questionnaire was used. An organised, self-administered survey was used to acquire data, and analysis techniques were outlined using Structural Equation Modelling (SEM). According to the findings, relationship marketing and service quality are the crucial brand strategy factors influencing customers’ decisions to purchase groceries and showing how happy and devoted they are to grocery stores. The Palestinian government has greatly benefited from the results of this study of how consumers perceive essential factors that may be considered when formulating future regulations about food and other grocery items

Determining consumers’ choice criteria for hospital services: a study among public, private and institutional hospitals

Purpose: Due to increasing competition in healthcare, hospitals need to be more consumer oriented. Determining the factors affecting the hospital selection of consumers and the relationship between them are beneficial for hospitals. The purpose of this study is to examine the factors affecting hospital choice of healthcare customers. Methods: The sample of 662 healthcare consumers included the study and completed the questionnaire. The data were analyzed by structural equation model. Results: The results signify that responsiveness of services and physical environment significantly and positively affects perceived medical quality. Results also indicated that the post covid perception is significantly affected by responsiveness of services and accessibility. Finally, results revealed that effects of factors differed by the type of hospitals. Conclusion: The study contributesto the understanding of patient’s expectations from and criteria on hospitals. The finding of the study is also useful for hospital managers from public, private and university hospitals to conduct an efficient marketing action

Determinants of customer loyalty for roadside restaurants in Malaysia: a structural equation modeling approach

Customer loyalty has become a fundamental and crucial focus for any business in the retail food industry. Therefore, every organization concentrating on gaining customer loyalty to extend profits and maintain sustainability within the business arena. This study aims to identify the determinants and their effects on customer loyalty for roadside restaurants in Malaysia. Survey data has been administered using a convenience sample of 248 customers from roadside restaurants located at metropolitan area of Kuala Lumpur and Selangor states in Malaysia. SPSS and AMOS statistical packages were used to validate and test the hypotheses. The study found that customer loyalty is mostly related to the environment of the restaurant and quality of food towards roadside restaurant businesses. Moreover, customer satisfaction fully mediates the relationship between the determinants and customer loyalty. This study contributes to stream an enhanced understanding of the problems and benefits for the roadside restaurant owners to formulate good marketing practices and better customer relationship strategies. Future study can be directed by using other independent variables with a more comprehensive solution