The aesthetic turn in green marketing: Environmental consumer ethics of natural personal care products

Green consumerism is on the rise in America, but its environmental effects are contested. Does green marketing contribute to the greening of American consciousness, or does it encourage corporate greenwashing? This tenuous ethical position means that eco-marketers must carefully frame their environmental products in a way that appeals to consumers with environmental ethics and buyers who consider natural products as well as conventional items. Thus, eco-marketing constructs a complicated ethical identity for the green consumer. Environmentally aware individuals are already guided by their personal ethics. In trying to attract new consumers, environmentally minded businesses attach an aesthetic quality to environmental goods. In an era where environmentalism is increasingly hip, what are the implications for an environmental ethics infused with a sense of aesthetics? This article analyzes the promotional materials of three companies that advertise their environmental consciousness: Burt\u27s Bee\u27s Inc., Tom\u27s of Maine, Inc., and The Body Shop Inc. Responding to an increasing online shopping market, these companies make their promotional and marketing materials available online, and these web-based materials replicate their printed catalogs and indoor advertisements. As part of selling products to consumers based on a set of ideological values, these companies employ two specific discursive strategies to sell their products: they create enhanced notions of beauty by emphasizing the performance of their natural products, and thus infuse green consumerism with a unique environmental aesthetic. They also convey ideas of health through community values, which in turn enhances notions of personal health to include ecological well-being. This article explicates the ethical implications of a personal natural care discourse for eco-marketing strategies, and the significance of a green consumer aesthetic for environmental consciousness in general

Environmental sovereignty discourse of the Brazilian Amazon: National politics and the globalization of indigenous resistance

This analysis explores the connection between globalization and national identity in cultural expressions of environmental sovereignty. Competing claims to resources in the Brazilian Amazon reflect changing notions of state authority and the role of indigenous citizens in protection of biodiversity. The debate between Brazilian state governments and the Yanomami Indians and seringueiros (Brazilian Rubber Tapper communities) illustrates the complex interaction of national identity and expressions of local culture in a global ecological context

Anthropocentric distance in National Geographic’s environmental aesthetic

Tourism is the way we understand the world: tourists travel in an increasingly mediated environment in which ubiquitous promotional material and other popular artifacts employ stunning images and romantic travel narratives to describe local environments. Tourist texts “sell” local landscapes to entice visitors, employing an environmental aesthetic that urges travel. With its mission to “explore the planet,” the National Geographic Society contributes to this tourist aesthetic. This essay examines three special issues on Africa simultaneously published by the National Geographic Society: its official journal, National Geographic, and its sister magazines, National Geographic Traveler, and National Geographic Adventure. The photographic images and travel narratives in these tourist texts produce an environmental aesthetic that positions the traveler at the center of these environments. This essay first analyzes how National Geographic constructs Africa\u27s environmental landscapes. These magazines depict Africa as a vast desert plain, a wilderness theme park, and a part of the global scenery. The second part of the analysis examines how National Geographic locates the tourist in these environments. I discuss how National Geographic positions the tourist as protagonist, expert, and hero of Africa\u27s environment. In the conclusions, I argue this environmental aesthetic renders Africa invisible through anthropocentric distance, and I discuss the need for more critical readings of tourist discourse

Strategies and Tools for Digital Repository Selection and Migration

As digital repositories evolve, so to do the needs of institutions who employ them. Increasingly institutions are faced with the daunting task of migrating content from one repository to another. But what strategies exist to help institutions identify suitable repositories and effectively and efficiently plan and execute a migration? This workshop aims to explore the issues and strategies of repository (re)selection and migration. Participants will learn about the different phases of a migration process including: system evaluation and selection, migration planning, and implementation strategies and tools. Throughout the workshop, participants will actively explore these phases as they relate to their organizational context and come away with questions and next steps for planning for system selection and/or a migration at their own institution. The workshop will be led by members of the Bridge2Hyku (B2H) Project, an Institute for Museum and Library Services (IMLS) National Leadership/Project Grant (LG-70-17-0217-17) initiative led by UH Libraries to support the creation of the B2H Toolkit- a suite of resources for migration planning and implementation

Being in the Room Where It Happens: Celebrating Virginia’s First Female Law Clerks

The first female law clerk was hired in 1944. However, the entry of women into the law clerk profession was met with sexism. The accomplishments of the first few female law clerks also received little attention. This article seeks to rectify this historical injustice by highlighting the accomplishments of Virginia’s first female law clerks: Doris Bray, Jane Caster Sweeney, and Penelope Dalton Coffman. Doris Bray clerked for Fourth Circuit Court of Appeals Judge J. Spencer Bell in 1967. Jane Caster Sweeney clerked for Federal District Court Judge Oren Lewis from 1960 to 1962. Penelope Dalton Coffman clerked for Virginia Supreme Court Judge C. Vernon Spratley from 1966 to 1967. This article highlights their careers, accomplishments, and their impact on the legal profession

G98-1363 Container Gardening (Revised September 2004)

Container gardening has many advantages. People with physical limitations may appreciate the ability to garden without bending over or kneeling. Container gardens can also bring the garden closer to one\u27s home or outdoor living area, such as along a sidewalk that is accessible from a wheelchair. Container gardens can place culinary herbs close to the kitchen to be snipped and used in cooking. Container gardens on patios or decks give people with limited outdoor space, such as an apartment and townhome dwellers, the opportunity to enjoy plants. Growing flowers, vegetables, and other plants in containers provides many gardening opportunities to people who lack garden space, time or have physical limitations. These are discussed in this NebGuide

Bridging the Internet divide: An analysis of the changing nature of the political communication of MoveOn.org

This paper looks into the conversations among members on MoveOn’s electronic bulletin boards and MoveOn’s public rhetorical messages, including press releases, advertisements and campaign actions. These conversational and rhetorical media illuminate the links between the communication for internal and public audiences, and offer a look at the changing nature of political communication

Elementary (Grades 2-6) Long-Term English Language Learners: Factors Related to Acquisition of English

This study presents findings from one high needs school district of the factors that were predictors of long-term elementary (grades 2-6) English language learners (ELLs) progress in English. Data included 1,031 elementary Spanish-speaking students who were continuously enrolled greater than 2.5 years in the district’s language support programs. Regression analysis revealed that Pre-LAS-O English and Spanish total scores contributed significantly (4.2%) to the prediction of current English level. For students taking the LAS-O at entry, variables of entry age of student, English and Spanish total scores were not statistically significant in helping understand current English level. Findings and implications for teachers, district-level data collection, and language policy with respect to NCLB mandates are discussed for those students left behind